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Title: Portable Battery Pack (Power Banks) Market Analysis | Coherent Market Insights


1
  • Coherent Market Insights
  • Market Research and Business Consulting Services
  • https//www.coherentmarketinsights.com/
  • COVID-19 Impact Tracker

2
PORTABLE BATTERY PACK (POWER BANKS) MARKET
ANALYSIS
  • Portable Battery Pack (Power Banks) Market, By
    Battery Type (Li-ion (Lithium ion) Battery,
    Li-polymer (Lithium-Polymer) Battery,Nickel Metal
    Hydride Battery and Ni-Cd (Nickel Cadmium)
    Battery), By Capacity Segment (1,000 mAh to 2,500
    mAh, 2,500 to 5,000 mAh, 5,000 to 7,500 mAh,
    7,500 to 10,000 mAh and Above 10,000 mAh), By
    Product Type (Mobile Phones, Tablets and Others
    (portable media players and other electronic
    devices), By Price Range (Low, Mid and High) and
    by Region (North America, Latin America, Europe,
    Asia Pacific, Middle East and Africa) - Size,
    Share, Outlook, and Opportunity Analysis, 2020 -
    2027

3
  • The global Portable Battery Pack (Power Banks)
    market was valued at US 877 Mn in 2019 and is
    forecast to reach a value of US 1638.9
    Mn by 2027 at a CAGR of 8.0 between 2020 and
    2027.

4
Market Drivers
  • Increasing disposable income and rising global
    population is expected to drive growth of the
    global portable battery pack (power banks) market
    during the forecast period
  • The disposable income of consumers in developed,
    as well as emerging economies, has been on a
    rise. As a result of this, consumers are shifting
    towards advanced mobile accessories such as
    headphones and power banks. According to Coherent
    Market Insights analysis, in 2015, global
    disposable income increased by 3.1 as compared
    to 2014. Furthermore, global population is
    increasing rapidly, especially in emerging
    regions such as MEA and Asia Pacific. According
    to the United Nations (UN), global population is
    expected to increase from 7.2 Bn in 2013 to 9.6
    billion by 2050. Thus, these factors are expected
    to drive growth of the global portable battery
    pack (power banks) market during the forecast
    period.

5
  • Presence of robust distribution network is
    expected to propel the global portable battery
    pack (power banks) market growth over the
    forecast period
  • Key market players in the market are focused on
    establishing robust distribution channels such as
    multi-brand distributors and retailers of mobile
    accessories, in order to better cater to
    customers. Such distribution channels help market
    players to gain a competitive advantage in the
    market. Furthermore, online retailing is becoming
    the most popular distribution channel in emerging
    markets such as China, Indonesia, Brazil, and
    Russia. According to Coherent Market Insights
    analysis, in Asia, e-commerce sales have
    demonstrated a growth of 36 reaching US 615 Bn
    in 2014 as compared to that in 2013. Therefore,
    these factors are expected to drive growth of the
    market during the forecast period.

6
Portable Battery Pack (Power Banks) Market -
Impact of Coronavirus (Covid-19) Pandemic
  • COVID-19 Pandemic have adversely affected the
    economies of various countries around the globe.
    According to the International Monetary fund
    Analysis, the global economy is expected to
    shrink down by 3 percent in the year 2020
    compared to year 2019. Due to the reduction in
    the size of global economy the spending or
    purchasing power of people also decreases. Owing
    to the reduced purchasing power, the COVID-19
    pandemic is expected to hamper the growth the
    market in the year 2020.

7
  • Asia Pacific held dominant position in the global
    Portable Battery Pack (Power Banks) market
    in 2019, accounting for 64.7 share in terms of
    value, followed by North America and Europe
    respectively
  • Figure 1 Global Portable Battery Pack (Power
    Banks) Market Share () in terms of Value, By
    Region, 2019

8
Market Restraints
  • Advent of smartphones with larger battery
    capacity is expected to hamper the global
    portable battery pack (power banks) market growth
    over the forecast period
  • Many smartphone manufacturers in the market such
    as Samsung, Apple, and Xiaomi are focused on
    designing smartphones with large battery
    capacity, in order to cater to rising demand for
    smartphones with longer stand-by time.
    Furthermore, electronic component manufacturers
    are introducing chipsets that are
    energy-efficient. This, in turn, is expected to
    hinder the demand for power banks and thereby
    hamper the market growth over the forecast
    period.
  • Constant threat of piracy is expected to restrain
    growth of the global portable battery pack
    (power banks) market during the forecast period
  • Piracy remains a major threat to electronic
    products, including power banks. The material
    used in production of counterfeit power banks is
    of low quality with less durability. Although the
    overall quality of these products is very low,
    they are offered at competitive prices, thus
    gaining traction among consumers. Consumers in
    China and India are highly inclined towards such
    products. Therefore, these factors are expected
    to restrain growth of the global portable battery
    pack (power banks) market during the forecast
    period.

9

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10
Market Opportunities
  • Growing focus on introducing power banks with
    higher capacity can present lucrative business
    opportunities
  • Few power bank manufacturers focus on
    introducing higher capacity (above 7,500 mAh)
    power banks in order to cater to growing demand
    for such products, across the globe. For
    instance, in December 2016, Xiaomi Inc. launched
    Mi Mobile Power Bank 2, which is a 20,000mAh
    portable charger, in order to expand its
    higher-capacity power bank product portfolio.
  • Increasing emphasis of manufacturers on
    manufacturing power bank products across the
    globe to pose major growth opportunities
  • Few smartphone manufacturers such as Xiaomi Inc.
    and OnePlus are focusing on entering into the
    power bank market in order to cater to growing
    demand for such accessories across the globe.

11
  • Figure 2 Global Portable Battery Pack (Power
    Banks) Market Value (US Mn), 2017 - 2027

12
Market Trends
  • Advent of novel features such as fast charging
    and Type-C USB connectivity
  • Various power bank manufacturers are focusing on
    introducing support for USB Type-C connectivity,
    along with existing micro USB connectivity, and
    fast charging features in their devices. For
    instance, in January 2017, Foto Electric Supply
    Co., Inc. introduced SpeedBank power bank series
    in order to enhance its power bank portfolio.
    With the aid of these products, a smartphone can
    be charged up to 80 of the total battery
    capacity in 30 minutes.
  • Growing focus on form factor is another major
    trend
  • Certain power bank manufacturers lay emphasis on
    developing and introducing power banks with a
    sleek form factor, which are light in weight and
    smaller in size. Li-Polymer (Lithium-Polymer)
    battery offers such properties that make it
    lucrative for power bank manufacturers to
    downsize their products. For instance, in July
    2016, Portronics Digital Pvt. Ltd. launched
    PowerNote, which is a slim and lightweight
    lithium-polymer-based 16000mAh power bank, in
    order to enhance its product portfolio.

13
Competitive Section
  • Key players operating in the global portable
    battery pack (power banks) market are BYD Company
    Limited, mophie, Inc., Energizer Holdings, Inc.,
    Cheero USA, Inc., Simplo Technology Co. Ltd.,
    Braven LC, Simplo Technology Co. Ltd., Anker
    Technology Co. Limited, Sony Corporation, Xiaomi,
    and Panasonic Corporation.

14
Key Developments
  • Major companies in the market are focused on
    product launches, in order to gain a competitive
    edge in the market. For instance, in February
    2019, Anker Technology Co. Limited introduced new
    power banks PowerPort Atom PD2 and PowerCore
    10,000 mAh AD.
  • Key players are involved in product development,
    in order to expand the product portfolio. For
    instance, in June 2020, Xiaomi introduced MI
    power bank 2I with 10,000mAh.

15
  • Request Sample Report
  • Request Customization
  • Download PDF Brochure
  • Talk to Analyst
  • Reference https//www.coherentmarketinsights.com/
    market-insight/portable-battery-pack-market-3929

16
About Us
  • Coherent Market Insights is a global market
    intelligence and consulting organization focused
    on assisting our plethora of clients achieve
    transformational growth by helping them make
    critical business decisions.
  • What we provide
  • Customized Market Research Services
  • Industry Analysis Services
  • Business Consulting Services
  • Market Intelligence Services
  • Long term Engagement Model
  • Country Specific Analysis

17
Contact Us
  • Mr. Shah
  • Coherent Market Insights Pvt.Ltd.
  • Address 1001 4th Ave, 3200 Seattle, WA 98154,
    U.S.
  • Phone 1-206-701-6702
  • Email sales_at_coherentmarketinsights.com

18
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