TOP MARKETING AUTOMATION SOFTWARE VENDORS – BY 360 QUADRANTS - PowerPoint PPT Presentation

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TOP MARKETING AUTOMATION SOFTWARE VENDORS – BY 360 QUADRANTS

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35 companies offering Marketing Automation Software were analyzed and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Leaders. – PowerPoint PPT presentation

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Title: TOP MARKETING AUTOMATION SOFTWARE VENDORS – BY 360 QUADRANTS


1
TOP MARKETING AUTOMATION SOFTWARE VENDORS BY
360 QUADRANTS
2
  • Marketing Automation Software automates
    recurring marketing tasks and saves time along
    with quick results. This software offers a single
    platform for storing all the marketing related
    information and enables marketers to manage
    workflow efficiently. Marketing software also has
    the ability to analyze the result of the
    marketing campaign held by the team, which in
    turn helps in managing the campaign well for
    getting higher ROI. The software also helps in
    analyzing potential leads through varied channels
    and tracks them through the sales funnel. With
    growing adoption of SMAC technologies, AI and
    machine learning, marketing automation software
    is highly implemented globally.

3
  • Marketing Automation Software Quadrant Highlights
  • 35 companies offering Marketing Automation
    Software were analyzed and categorized on a
    quadrant under Visionary Leaders, Innovators,
    Dynamic Differentiators, and Emerging Leaders.
  • HubSpot Marketing Hub, Oracle Corporation,
    Acoustic, and Pardot have been identified as
    visionary leaders as they have established
    product portfolios and a robust market presence
    and business strategy.
  • ClickDimensions, and OntraPort, have been
    identified as innovators as they have focused
    product portfolios, but a mediocre business
    strategy.
  • LeadSquared Marketing Automation, SendinBlue and
    SimplyCast have been identified as emerging
    companies as they have a niche product offering
    but poor business strategy.
  • Act-On, SAS Institute Inc., SharpSpring,
    ActiveCampaign, and Keap have been recognized as
    dynamic differentiators as they have an
    innovative portfolio of solutions and services.
  • The 360Quadrants platform provides the most
    granular Marketing Automation Software comparison
    between vendors.
  • 360Quadrants conducts an in-depth SWOT analysis
    and accurately analyses the companies considered
    for evaluation. This helps service providers in
    learning about new opportunities and areas where
    they lag behind their peers. It also helps
    clients in choosing the most appropriate vendor
    for their requirements.

4
  • 360 Scoring Methodology
  • Best Marketing Automation System will be rated
    using the following methodology -
  • A highly experienced team of researchers and
    senior analysts conduct extensive research to
    generate a list of vendors (competitors).
  • A patent-pending algorithm is used to collect
    inputs from key stakeholdersindustry experts,
    buyers, vendors, and 360Quadrants analystsbased
    on criteria for Product Maturity and Company
    Maturity.
  • Criteria under Product Maturity include breadth
    and depth of product/service offering, product
    features and functionalities, product
    differentiation, and their impact on customer
    value.
  • Criteria under Company Maturity include
    geographical footprint, partner ecosystem,
    financial stability, and client coverage or
    sector footprint.
  •  
  • Approximately 20 in-depth parameters will be
    considered for research for the best Marketing
    Automation Software market. These parameters will
    be updated every 6 months to ensure latest
    developments are taken into consideration.
  •  
  • A weight is assigned to each stakeholder based on
    information gathered pertaining to the above
    criteria as well as inputs from stakeholders.
    These inputs follow the order of priority given
    below
  • Buyers
  • Industry Experts
  • 360Quadrants Analysts
  • Vendors (Competitors)
  • The inputs are analyzed, and a final rating is
    assigned to each vendor (competitor).
  • After the finalization of ratings, each vendor is
    placed in the most relevant quadrant based on
    their score.

5
  • Best Marketing Automation Software Vendors
  • Is Marketing Automation Software fascinating?
    Marketing Automation software being implemented
    by loads of organizations nowadays, so getting
    desired software can be a strenuous task. Here is
    the list of top vendors in market providing
    marketing automation software
  • HubSpot Marketing Hub
  • Pardot
  • ActiveCampaign
  • Kizen
  • Gamooga
  • Autopilot
  • Iterable
  • WebEngage
  • Klaviyo
  • Marketo
  • Mautic
  • Drip
  • MoEngage
  • Resulticks
  • Nurture
  • GetResponse
  • Cordial

6
  • Marketing Automation Pricing
  • With multiple vendors offering this
    software, marketing automation software
    pricing is competitive. Many vendors come up with
    one time cost for the software. While others have
    multiple packages in which the software is
    provided. Vendors can also charge users fees for
    on boarding or installing the software there can
    even be added charges for software upgrade or
    strategy execution. Marketing Automation Software
    reviews that are available on multiple websites
    make it easy to understand which vendor is
    offering best marketing automation software along
    with affordable marketing automation software
    pricing.
  • Trends in Marketing Automation Software 2020
  • Marketing Automation softwares wide acceptance
    will continue to its technical advancement and
    will boost organizations growth. With its high
    implementation in multiple organizations its new
    technologies have become crucial part of both
    marketing departments as well customers or
    individuals. Lets see few trends in Marketing
    Automation Software
  • Machine Learning and AI platform
  • Chatbots
  • Automated Social Media Marketing
  • Lifecycle Marketing
  • Mobile Marketing
  • Cross-Channel Marketing
  • Omnichannel Experience
  • Personalized Content   

7
  • About 360Quadrants
  • 360Quadrants is the largest marketplace looking
    to disrupt US 6.3 trillion of technology spends
    and is the only rating platform for vendors in
    the technology space. The platform provides users
    access to unbiased information that helps them
    make qualified business decisions. The platform
    facilitates deeper insight using direct
    engagement with 650 industry experts and
    analysts and allows buyers to discuss their
    requirements with 7500 vendors. Companies get to
    win ideal new customers, customize their
    quadrants, decide key parameters, and position
    themselves strategically in a niche space, to be
    consumed by giants and start-ups alike. Experts
    get to grow their brand and increase their
    thought leadership. The platform targets the
    building of a social network that links industry
    experts with companies worldwide. The platform
    has around 400 total buyers across various
    markets.
  • 360Quadrants will also be launching quadrants in
    fields like Access Control Software, Cloud
    computing Software and Machine Vision Solutions.
  •  
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