ZOHO SOCIAL TO BE LISTED AS A TOP PLAYER IN S OCIAL M EDIA A NALYTICS S OFTWARE ON 360Q UADRANTS - PowerPoint PPT Presentation

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ZOHO SOCIAL TO BE LISTED AS A TOP PLAYER IN S OCIAL M EDIA A NALYTICS S OFTWARE ON 360Q UADRANTS

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Zoho Social by Zoho has been selected for analysis and listing as a top player in the Social Media Analytics Softwaremarket on 360Quadrants, post evaluation. – PowerPoint PPT presentation

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Title: ZOHO SOCIAL TO BE LISTED AS A TOP PLAYER IN S OCIAL M EDIA A NALYTICS S OFTWARE ON 360Q UADRANTS


1
Zoho Social to be Listed as a top player in
Social Media Analytics Software on 360Quadrants
2
  • Zoho Social by Zoho has been selected for
    analysis and listing as a top player in the
    Social Media Analytics Softwaremarket on
    360Quadrants, post evaluation. Zoho Social
    evaluates how impactful the social media strategy
    of a company is and generates reports to monitor
    social media performance, which in turn helps
    marketing professionals improve their social
    media strategy and reach out to their target
    audiences effectively. Zoho Social Media
    Analytics Software analyzes audience interactions
    with social posts and high lights the types of
    posts that have been creating a buzz. This
    information can be utilized to create insightful
    reports for better decision making.

3
  • Zoho Social Media Analytics Software analyzes the
    performance of a business on different social
    media platforms like Facebook, Twitter, LinkedIn,
    Instagram, and Google My Business. For Facebook,
    Zoho Social Media Analytics Software analyzes the
    engagement on different types of posts from
    different geographies and identifies the best
    connections for a brand on the basis of this
    engagement. On Twitter, it analyzes the tweets
    that performed the best and the overall
    engagement achieved from a Twitter campaign. Zoho
    Social enables the creation of custom reports in
    real time using all parameters that are of
    importance to a business. Zoho Social pricing
    details can be found on 360Quadrants.

4
  • 360Quadrants, the most granular comparison
    platform,is working on releasing a quadrant on
    Social Media Analytics Softwareto help businesses
    make quicker and more informed decisions.
    360Quadrants combines inputs from various
    industry experts, buyers, and vendors, and
    conducts extensive secondary research inclusive
    of annual reports, company press releases,
    investor presentations, white papers, and various
    directories and databases in order to rate the
    companies in every quadrant.
  • 360Quadrants covers 57 companies in the Social
    Media Analytics Softwaespace and will place the
    top 25 of them in a quadrant based on their
    quality, reliability, and business outcome. These
    25 companies will be categorized as Visionary
    Leaders, Innovators, Dynamic Differentiators, and
    Emerging.

5
  • Along with the listing of Zoho Social Media
    Analytics Software, 360Quadrants has worked on
    listing Oracle Social Cloud, Salesforce Social
    Studio, Adobe Campaign, SAS Customer Link
    Analytics, Hootsuite, Clarabridge Engage,
    Netbase, Talkwalker, and Socialbakers, among
    others, as the top vendors in the Social Media
    Analytics Software market. The platform will also
    provide the most granular Social Media Analytics
    Software comparisons between vendors.
  • Social Media Analytics Software collects data on
    different content types and the engagements
    around them on different social media platforms
    and analyzes the data to generate meaningful
    insights that can help businesses devise social
    media strategies. This software helps companies
    understand their target audiences and how they
    interact with the companies on different social
    media platforms. Social Media Analytics software
    helps analyze whether the social media metrics of
    a business are matching its targets or not, and
    if not, what changes need to be done to achieve
    those targets.

6
  • 360Quadrants Scoring Methodology
  • The top companies in Social Media Analytics
    Software will be rated using the following
    methodology
  • A highly experienced team of researchers and
    senior analysts conducts extensive research to
    generate a list of vendors (competitors).
  • A patent-pending algorithm is used to collect
    inputs from key stakeholdersindustry experts,
    buyers, vendors, and 360Quadrants analystsbased
    on criteria for Product Maturity and Company
    Maturity.
  • Criteria under Product Maturity include breadth
    and depth of product/service offering, product
    features and functionalities, product
    differentiation, and their impact on customer
    value.
  • Criteria under Company Maturity include
    geographical footprint, partner ecosystem,
    financial stability, and client coverage or
    sector footprint.
  • Approximately 80 in-depth parameterswill be
    considered for research into the Social Media
    Analytics Software market. These parameters will
    be updated every six months to ensure the latest
    developments are taken into consideration.
  • A weight is assigned to each stakeholder based on
    information gathered pertaining to the above
    criteria as well as inputs from stakeholders.
    These inputs follow the order of priority given
    below
  • Buyers
  • Industry Experts
  • 360Quadrants Analysts
  • Vendors (Competitors)
  • The inputs are analyzed, and a final rating is
    assigned to each vendor (competitor).
  • After the finalization of ratings, each vendor is
    placed in the most relevant quadrant based on its
    score.

7
  • About 360Quadrants
  • 360Quadrants is the largest marketplace looking
    to disrupt US 3.7 trillion of technology spend
    and is the only rating platform for vendors in
    the technology space. The platform provides users
    access to unbiased information that helps them
    make qualified business decisions. 360Quadrants
    enables vendors to influence the business
    decisions of potential clients. Vendors get to
    win ideal new customers, customize their
    quadrants, decide key parameters, and position
    themselves strategically in a niche space, to be
    consumed by giants and startups alike. Experts
    get to grow their brand and increase their
    thought leadership. The platform targets the
    building of a social network that links industry
    experts with companies worldwide.The platform has
    around 400 total buyers across various markets.
  • 360Quadrants will also be launching quadrants in
    fields like Marketing Automation, Video
    Conferencing Software, and Project Management.
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