ZOHO SOCIAL TO BE LISTED AS A TOP PLAYER IN S OCIAL M EDIA A NALYTICS S OFTWARE ON 360Q UADRANTS

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Zoho Social to be Listed as a top player in
Social Media Analytics Software on 360Quadrants
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• Zoho Social by Zoho has been selected for
  analysis and listing as a top player in the
  Social Media Analytics Softwaremarket on
  360Quadrants, post evaluation. Zoho Social
  evaluates how impactful the social media strategy
  of a company is and generates reports to monitor
  social media performance, which in turn helps
  marketing professionals improve their social
  media strategy and reach out to their target
  audiences effectively. Zoho Social Media
  Analytics Software analyzes audience interactions
  with social posts and high lights the types of
  posts that have been creating a buzz. This
  information can be utilized to create insightful
  reports for better decision making.

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• Zoho Social Media Analytics Software analyzes the
  performance of a business on different social
  media platforms like Facebook, Twitter, LinkedIn,
  Instagram, and Google My Business. For Facebook,
  Zoho Social Media Analytics Software analyzes the
  engagement on different types of posts from
  different geographies and identifies the best
  connections for a brand on the basis of this
  engagement. On Twitter, it analyzes the tweets
  that performed the best and the overall
  engagement achieved from a Twitter campaign. Zoho
  Social enables the creation of custom reports in
  real time using all parameters that are of
  importance to a business. Zoho Social pricing
  details can be found on 360Quadrants.

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• 360Quadrants, the most granular comparison
  platform,is working on releasing a quadrant on
  Social Media Analytics Softwareto help businesses
  make quicker and more informed decisions.
  360Quadrants combines inputs from various
  industry experts, buyers, and vendors, and
  conducts extensive secondary research inclusive
  of annual reports, company press releases,
  investor presentations, white papers, and various
  directories and databases in order to rate the
  companies in every quadrant.
• 360Quadrants covers 57 companies in the Social
  Media Analytics Softwaespace and will place the
  top 25 of them in a quadrant based on their
  quality, reliability, and business outcome. These
  25 companies will be categorized as Visionary
  Leaders, Innovators, Dynamic Differentiators, and
  Emerging.

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• Along with the listing of Zoho Social Media
  Analytics Software, 360Quadrants has worked on
  listing Oracle Social Cloud, Salesforce Social
  Studio, Adobe Campaign, SAS Customer Link
  Analytics, Hootsuite, Clarabridge Engage,
  Netbase, Talkwalker, and Socialbakers, among
  others, as the top vendors in the Social Media
  Analytics Software market. The platform will also
  provide the most granular Social Media Analytics
  Software comparisons between vendors.
• Social Media Analytics Software collects data on
  different content types and the engagements
  around them on different social media platforms
  and analyzes the data to generate meaningful
  insights that can help businesses devise social
  media strategies. This software helps companies
  understand their target audiences and how they
  interact with the companies on different social
  media platforms. Social Media Analytics software
  helps analyze whether the social media metrics of
  a business are matching its targets or not, and
  if not, what changes need to be done to achieve
  those targets.

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• 360Quadrants Scoring Methodology
• The top companies in Social Media Analytics
  Software will be rated using the following
  methodology
• A highly experienced team of researchers and
  senior analysts conducts extensive research to
  generate a list of vendors (competitors).
• A patent-pending algorithm is used to collect
  inputs from key stakeholdersindustry experts,
  buyers, vendors, and 360Quadrants analystsbased
  on criteria for Product Maturity and Company
  Maturity.
• Criteria under Product Maturity include breadth
  and depth of product/service offering, product
  features and functionalities, product
  differentiation, and their impact on customer
  value.
• Criteria under Company Maturity include
  geographical footprint, partner ecosystem,
  financial stability, and client coverage or
  sector footprint.
• Approximately 80 in-depth parameterswill be
  considered for research into the Social Media
  Analytics Software market. These parameters will
  be updated every six months to ensure the latest
  developments are taken into consideration.
• A weight is assigned to each stakeholder based on
  information gathered pertaining to the above
  criteria as well as inputs from stakeholders.
  These inputs follow the order of priority given
  below
• Buyers
• Industry Experts
• 360Quadrants Analysts
• Vendors (Competitors)
• The inputs are analyzed, and a final rating is
  assigned to each vendor (competitor).
• After the finalization of ratings, each vendor is
  placed in the most relevant quadrant based on its
  score.

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• About 360Quadrants
• 360Quadrants is the largest marketplace looking
  to disrupt US 3.7 trillion of technology spend
  and is the only rating platform for vendors in
  the technology space. The platform provides users
  access to unbiased information that helps them
  make qualified business decisions. 360Quadrants
  enables vendors to influence the business
  decisions of potential clients. Vendors get to
  win ideal new customers, customize their
  quadrants, decide key parameters, and position
  themselves strategically in a niche space, to be
  consumed by giants and startups alike. Experts
  get to grow their brand and increase their
  thought leadership. The platform targets the
  building of a social network that links industry
  experts with companies worldwide.The platform has
  around 400 total buyers across various markets.
• 360Quadrants will also be launching quadrants in
  fields like Marketing Automation, Video
  Conferencing Software, and Project Management.