TELLING A STORY In 10 seconds or less

1
TELLING A STORY

• In 10 seconds or less

2
WHY?

• Seedhi baat, no bakwaas
• Grabs attention and tells the message fast

3
HOW?

• Keep it simple
• Not a huge backstory
• Make it situational, relatable
• Gestures work

4
TYPES OF 10 SECOND ADS

• Slideshow/animation/text
• https//www.youtube.com/watch?vcZYy9fMdR_o
• https//www.youtube.com/watch?vwW9xqufngHU
• https//www.youtube.com/watch?vVqrqkBNhp6E
• https//www.youtube.com/watch?vs16lR9X51f0

5

• Live action
• https//www.youtube.com/watch?viMQxpEhSOWs
• https//www.youtube.com/watch?vPl06CxVrmtc
• https//www.youtube.com/watch?vCjZsd2pQrpU
• https//vimeo.com/277274484
• https//vimeo.com/277274628
• https//vimeo.com/277274428
• https//vimeo.com/277274401
• https//vimeo.com/277274344
• https//vimeo.com/277274187
• https//vimeo.com/277274106
• https//vimeo.com/277274061
• https//www.youtube.com/watch?vedSJsslunds
• https//www.youtube.com/watch?vCbvWVCeCTFI

6

• How can we use it effectively?
• Making a series of ads
• Promos for lengthier ads

7

• Things to keep in mind when making a 10 second
  ad.
• Economy of words and shots
• Do not try to fit a 30-second concept into this.
• Do not keep lengthy supers and voice-overs.
• Try saying things visually.