Social Media in 2020: Do you need a full scope digital agency in Dubai? - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Social Media in 2020: Do you need a full scope digital agency in Dubai?

Description:

Given the importance of social media in the lives of end-users, companies flock to digital media platforms to reach their target consumer audience. However, there is a content overload on social platforms and the competition is quite high. In 2020 it will be even more difficult for your brand to stand out unless you have a clear digital marketing strategy in the Middle East. – PowerPoint PPT presentation

Number of Views:3
Date added: 19 January 2020
Slides: 14
Provided by: ScarletMedia
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Social Media in 2020: Do you need a full scope digital agency in Dubai?


1
Social Media in 2020 Do you need a full scope
digital agency in Dubai?
By Scarlet Media https//www.scarletmedia.net/
2
  • Given the importance of social media in the lives
    of end-users, companies flock to digital media
    platforms to reach their target consumer
    audience. However, there is a content overload on
    social platforms and the competition is quite
    high. In 2020 it will be even more difficult for
    your brand to stand out unless you have a clear
    digital marketing strategy in the Middle
    East. Lets take Dubai as a reference point.
    According to the research conducted by our
    digital agency, Dubai consumers are getting more
    responsive to Short-duration (Ephemeral)
    content like Instagram Snapchat stories Video
    content Influencer content Contests, QAs Social
    Communities (like Facebook Groups)

3
  • Apart from the social Dubai audience, there are
    even more active users who use social media for
    their customer service inquiries. Therefore, many
    Dubai brands have started recognizing social
    media networks for Community Management, which
    can be assigned to a full scope digital agency in
    Dubai In order to reach the consumers, digital
    agencies in Dubai used specific digital marketing
    methods in social media, some of which
    are Geo-targetted advertising Social Commerce
    (from shoppable posts to Instagram
    Storefronts) Influencer marketing Remarketing
    (advertising according to browsing history of the
    consumer) Programmatic targeting (Look-alike
    audience based on past internet behavior) Short
    bumper ads (like 5-6 second long Youtube ads)

4
  • How about 2020 trends? Do you need a full scope
    digital agency?
  • 2020 is expected to be a year of milestones
    for social media marketing. Here are some social
    trends to help fuel your digital strategy and
    make your brand stand out in the crowd for 2020
    and beyond  Augmented Reality (AR) We know AR
    from Selfie filters of Snapchat and Instagram and
    its already affecting social media. More than
    190 million people are using Snapchat and on
    average are spending between 25 to 30 minutes in
    the app every day.
  • Adopting the AR and VR technology more into the
    social media will change the rules of the game.
    Google realized this fact many years ago. Back in
    2012, Google had launched a device called Google
    Glass, an optical head-mounted display designed
    in the shape of a pair of eyeglasses,  that
    became a catalyst for a huge surge in wearble
    tech, however it has officially been pulled from
    the market due to heating and battery problems.
    Googles aim was simple Bring the mobile phone
    camera in to the eyes and use the AR technology
    to socialize. Meanwhile Apple worked on the
    subject thoroughly through the years and spent
    big funds on AR research in silence. Finally
    September 2020 is expected to be the day Apple
    launching Apple Glass (or iGlass).

5

Apple Glass and similar gadgets will help
consumers interact with each other in real world
using virtual objects inside AR based
applications. You will be able to see if a person
is waiting for taxi in front of Dubai Mall to
share the cost, if he/she is single/married or
which football team he supports just by looking
over the glasses. You will be able to see which
restaurant in La Mer has the highest Zomato score
without using your phone, just by looking over
your AR glasses.
6
  • So what? How it will affect social media?
  • Consumers and brands will rejoice in this this
    technology and find new opportunities to promote
    their products and services in unique and
    engaging ways
  • Virtual stores on social media Consumers with AR
    headsets will not even have to visit your brands
    physical stores any more. Using AR, they will be
    entering into your brands virtual store, check
    out your products virtually and buy them directly
    with a hand gesture. You dont need to spend 2
    hours of your weekend inside Carrefour or
    Spinneys anymore.
  • AR Outdoor Ads Game industry will boom with the
    launch of AR glasses and marketers will be having
    a totally new medium AR outdoor! Think of any
    game you play on the street using AR Glassses, do
    you think you will see only virtual game objects?
    Many brands will race to have a spot on the
    virtual streets of popular AR games. As outdoor
    advertising is quite expensive in Dubai, AR
    outdoor ads will give you a limited but filtered
    audience.

7
  • AR videos Many brands will be able to further
    engage their audiences by creating interactive AR
    videos such as explainer videos on the go. When
    you are inside the Mall of Emirates, think of
    navigation arrows guiding you to Ski Dubai. You
    may see some videos of your favorite brands while
    you are nearby their real stores inside the mall.
  • AR Social Platforms 4G technology is limited for
    AR but with the launch of 5G, things will change
    even faster. Facebook and Instagram will be
    providing full fledged AR features to different
    brands. Take Sephora brand, which has already
    activated its AR features for enhancing user
    experience on Facebook. An end-user can check out
    different products offered by Sephora on Facebook
    messenger and know if a specific product suits
    him/her or not.

8
  • As these platforms grow, consumers will look for
    engaging social experiences. There will be
    opportunities for the brands that act proactively
    and learn how to engage with them. We strongly
    suggest your brand to get involved in these new
    technologies with the help of a professional
    digital agency in Dubai.

9
  •  Instagram may remove likes During the second
    half of 2019 we have seen a decline in the
    organic responsiveness of Instagram. It seems to
    become another Facebook, a paid-ad platform where
    your post gets more views only if its interesting
    enough for the first 50 people. According to our
    branch digital agency in Dubai, Instagram
    recently tested this proposal in a beta test and
    may remove the likes globally. The reason is that
    likes supposedly determine a persons social
    value and waiting for likes is detrimental to
    ones mental health. Because of this fact we
    dont see Influencer marketing as a growing trend
    as brands will not be able to measure the success
    of campaigns without likes. Instagram may be
    doing this deliberately as they dont gain any
    funds in influencer marketing campaigns and they
    want to be involved.

10
  •  Social Commerce will dominate Instagram,
    Pinterest, and Facebook have long been used by
    brands for product sales. Social commerce has
    become a trending turnover portal for brands and
    this is getting stronger day by day. Social
    commerce is becoming a mainstream retail platform
    similar to Amazon, Noon and Souq. This trend will
    be more popular and more social networks will
    start introducing pro-selling features like
    shoppable posts. From shoppable posts to
    Instagram Storefronts, we will see more social
    platforms becoming retail platforms in 2020.
    Companies and agencies will leverage these and
    incorporate social sales in their marketing
    strategies. As a brand, you may require a full
    scope digital agency in Dubai to setup your own
    Social Commerce portals.

11
  •  Video Content will Expand According to a Cisco
    study, by 2022, 82 of all online content will be
    video. Especially short videos will soon dominate
    the social media as a clear winner among other
    content  types. Think of so many video walls
    flourishing at Dubai streets during the past
    year. They certainly attract more attention
    (which may cause distraction for drivers
    tough) How about Youtube ads it was 1, now its
    sometimes 2 before you watch anything. If youre
    not currently creating videos, it is time that
    you include videos in your brand marketing
    strategy. You dont need a full crew of video
    production company. Almost any digital agency in
    Dubai, (like Scarlet Media) can help you generate
    quick and engaging social media videos, even
    without any shooting. Here are some
    examples https//www.scarletmedia.net/showreel/ I
    f you want to create a high scale Youtube videos,
    explainer videos, customer testimonials, product
    reviews, etc, we suggest you to visit Skyrocket
    media (https//www.skyrocketmedia.org/ ) who can
    provide you turnkey solutions.

12
  •  Which digital agency in Dubai? If you are
    looking for a 360 full scope digital agency in
    Dubai who can help you for social media
    marketing, remarketing, SEO, Email marketing,
    coding and AR needs, please contact us at
    mail_at_scarletmedia.net or 971526998809 Social
    Media Agency Dubai

13
  • Scarlet Media
  • SEO Agency Dubai
  • Address  Conrad Tower, 19th Floor, Opp World
    Trade Centre,
  • Sheikh Zayed Road, P.O. Box 5610, Dubai, UAE
  • Contact No  971-526998809
  • Website  https//www.scarletmedia.net

Contact Information
About PowerShow.com