Social Media in 2020: Do you need a full scope digital agency in Dubai?

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Social Media in 2020 Do you need a full scope
digital agency in Dubai?
By Scarlet Media https//www.scarletmedia.net/
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• Given the importance of social media in the lives
  of end-users, companies flock to digital media
  platforms to reach their target consumer
  audience. However, there is a content overload on
  social platforms and the competition is quite
  high. In 2020 it will be even more difficult for
  your brand to stand out unless you have a clear
  digital marketing strategy in the Middle
  East.Lets take Dubai as a reference point.
  According to the research conducted by our
  digital agency, Dubai consumers are getting more
  responsive toShort-duration (Ephemeral)
  content like Instagram Snapchat storiesVideo
  contentInfluencer contentContests, QAsSocial
  Communities (like Facebook Groups)

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• Apart from the social Dubai audience, there are
  even more active users who use social media for
  their customer service inquiries. Therefore, many
  Dubai brands have started recognizing social
  media networks for Community Management, which
  can be assigned to a full scope digital agency in
  DubaiIn order to reach the consumers, digital
  agencies in Dubai used specific digital marketing
  methods in social media, some of which
  areGeo-targetted advertisingSocial Commerce
  (from shoppable posts to Instagram
  Storefronts)Influencer marketingRemarketing
  (advertising according to browsing history of the
  consumer)Programmatic targeting (Look-alike
  audience based on past internet behavior)Short
  bumper ads (like 5-6 second long Youtube ads)

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• How about 2020 trends? Do you need a full scope
  digital agency?
• 2020 is expected to be a year of milestones
  for social media marketing. Here are some social
  trends to help fuel your digital strategy and
  make your brand stand out in the crowd for 2020
  and beyond Augmented Reality (AR)We know AR
  from Selfie filters of Snapchat and Instagram and
  its already affecting social media. More than
  190 million people are using Snapchat and on
  average are spending between 25 to 30 minutes in
  the app every day.
• Adopting the AR and VR technology more into the
  social media will change the rules of the game.
  Google realized this fact many years ago.Back in
  2012, Google had launched a device called Google
  Glass, an optical head-mounted display designed
  in the shape of a pair of eyeglasses,  that
  became a catalyst for a huge surge in wearble
  tech, however it has officially been pulled from
  the market due to heating and battery problems.
  Googles aim was simple Bring the mobile phone
  camera in to the eyes and use the AR technology
  to socialize.Meanwhile Apple worked on the
  subject thoroughly through the years and spent
  big funds on AR research in silence. Finally
  September 2020 is expected to be the day Apple
  launching Apple Glass (or iGlass).

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Apple Glass and similar gadgets will help
consumers interact with each other in real world
using virtual objects inside AR based
applications. You will be able to see if a person
is waiting for taxi in front of Dubai Mall to
share the cost, if he/she is single/married or
which football team he supports just by looking
over the glasses. You will be able to see which
restaurant in La Mer has the highest Zomato score
without using your phone, just by looking over
your AR glasses.
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• So what? How it will affect social media?
• Consumers and brands will rejoice in this this
  technology and find new opportunities to promote
  their products and services in unique and
  engaging ways
• Virtual stores on social media Consumers with AR
  headsets will not even have to visit your brands
  physical stores any more. Using AR, they will be
  entering into your brands virtual store, check
  out your products virtually and buy them directly
  with a hand gesture. You dont need to spend 2
  hours of your weekend inside Carrefour or
  Spinneys anymore.
• AR Outdoor Ads Game industry will boom with the
  launch of AR glasses and marketers will be having
  a totally new medium AR outdoor! Think of any
  game you play on the street using AR Glassses, do
  you think you will see only virtual game objects?
  Many brands will race to have a spot on the
  virtual streets of popular AR games. As outdoor
  advertising is quite expensive in Dubai, AR
  outdoor ads will give you a limited but filtered
  audience.

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• AR videos Many brands will be able to further
  engage their audiences by creating interactive AR
  videos such as explainer videos on the go. When
  you are inside the Mall of Emirates, think of
  navigation arrows guiding you to Ski Dubai. You
  may see some videos of your favorite brands while
  you are nearby their real stores inside the mall.
• AR Social Platforms 4G technology is limited for
  AR but with the launch of 5G, things will change
  even faster. Facebook and Instagram will be
  providing full fledged AR features to different
  brands. Take Sephora brand, which has already
  activated its AR features for enhancing user
  experience on Facebook. An end-user can check out
  different products offered by Sephora on Facebook
  messenger and know if a specific product suits
  him/her or not.

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• As these platforms grow, consumers will look for
  engaging social experiences. There will be
  opportunities for the brands that act proactively
  and learn how to engage with them. We strongly
  suggest your brand to get involved in these new
  technologies with the help of a professional
  digital agency in Dubai.

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•  Instagram may remove likesDuring the second
  half of 2019 we have seen a decline in the
  organic responsiveness of Instagram. It seems to
  become another Facebook, a paid-ad platform where
  your post gets more views only if its interesting
  enough for the first 50 people. According to our
  branch digital agency in Dubai, Instagram
  recently tested this proposal in a beta test and
  may remove the likes globally. The reason is that
  likes supposedly determine a persons social
  value and waiting for likes is detrimental to
  ones mental health.Because of this fact we
  dont see Influencer marketing as a growing trend
  as brands will not be able to measure the success
  of campaigns without likes. Instagram may be
  doing this deliberately as they dont gain any
  funds in influencer marketing campaigns and they
  want to be involved.

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•  Social Commerce will dominateInstagram,
  Pinterest, and Facebook have long been used by
  brands for product sales. Social commerce has
  become a trending turnover portal for brands and
  this is getting stronger day by day. Social
  commerce is becoming a mainstream retail platform
  similar to Amazon, Noon and Souq. This trend will
  be more popular and more social networks will
  start introducing pro-selling features like
  shoppable posts.From shoppable posts to
  Instagram Storefronts, we will see more social
  platforms becoming retail platforms in 2020.
  Companies and agencies will leverage these and
  incorporate social sales in their marketing
  strategies. As a brand, you may require a full
  scope digital agency in Dubai to setup your own
  Social Commerce portals.

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•  Video Content will ExpandAccording to a Cisco
  study, by 2022, 82 of all online content will be
  video. Especially short videos will soon dominate
  the social media as a clear winner among other
  content  types. Think of so many video walls
  flourishing at Dubai streets during the past
  year. They certainly attract more attention
  (which may cause distraction for drivers
  tough)How about Youtube ads it was 1, now its
  sometimes 2 before you watch anything.If youre
  not currently creating videos, it is time that
  you include videos in your brand marketing
  strategy. You dont need a full crew of video
  production company. Almost any digital agency in
  Dubai, (like Scarlet Media) can help you generate
  quick and engaging social media videos, even
  without any shooting. Here are some
  examples https//www.scarletmedia.net/showreel/I
  f you want to create a high scale Youtube videos,
  explainer videos, customer testimonials, product
  reviews, etc, we suggest you to visit Skyrocket
  media (https//www.skyrocketmedia.org/ ) who can
  provide you turnkey solutions.

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•  Which digital agency in Dubai?If you are
  looking for a 360 full scope digital agency in
  Dubai who can help you for social media
  marketing, remarketing, SEO, Email marketing,
  coding and AR needs, please contact us at
  mail_at_scarletmedia.net or 971526998809Social
  Media Agency Dubai

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• Scarlet Media
• SEO Agency Dubai
• Address  Conrad Tower, 19th Floor, Opp World
  Trade Centre,
• Sheikh Zayed Road, P.O. Box 5610, Dubai, UAE
• Contact No  971-526998809
• Website  https//www.scarletmedia.net

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