How To Use Instagram To Promote Your Travel Photography Blogs? - PowerPoint PPT Presentation

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How To Use Instagram To Promote Your Travel Photography Blogs?


Have a travel blog and don't know how to market it? Instagram can help you with it. Here's a quick guide on how to use Instagram for this particular task. – PowerPoint PPT presentation

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Title: How To Use Instagram To Promote Your Travel Photography Blogs?

How To Use InstagramTo Promote YourTravel
Photography Blogs?
  • How To Use Instagram a Simple Guide.

  • Do you have a travel photography blog, or are you
    planning to create one?
  • Start with Instagram marketing. It is the one
    spot that will offer you targeted audiences,
    massive exposure, and a lot more without any high
  • How to use Instagram for promoting your travel
    photography blog right from setting account to
    uploading your post and analyzing your growth.  

Creating an Instagram Account
  • Creating a new account on Instagram is free,
    easy, and won't take more than a couple of
  • Install the Instagram app from Google or Apple
    store and open it
  • Click on the signup option and fill in your phone
    number and click next. If you don't want to use a
    phone number, slide from right to left, and you
    will see the option for Email signup.
  • In the next fill in your preferred user name and
  • In the next step, Instagram will ask you to turn
    on contact sync, upload photos, and some more
    minor task.
  • Choose the option according to your preferences,
    and you are good to go.

Setting Up Instagram Account
  • After you create the account, its time to modify
    it for the appeals that can help you attract more
    Instagram followers.
  • Here's a checklist of tasks you need to perform.
  • Upload Profile Picture
  • Write Bio

Convert your Account to Business account
  • A business account on Instagram offers a bit more
    flexible features like direct contact, insight,
    and more.
  • Here's how you can turn your account to a
    business profile.
  • Go to your profile and click the three lines on
    the top right to open profile options
  • Click the gear icon for opening settings
  • Navigate to the Account option and click it
  • On this page, you will find the 'Switch to
    professional Account' option. Click on this
    option, fill the form that Instagram show, and
    you will be good to go.

How To Use Instagram For Reaching Audiences?
  • Properly designed Instagram account, post a
    picture or two, and let's get started with
    increasing followers on your Instagram account.
  • Heres a guide for this task
  • Buy Some Followers
  • Screen Capture Your Latest Content
  • Promote Your Blog Directly
  • Interact With Fellow Bloggers
  • Create Teasers
  • Paid Ads
  • Bonus- Instagram Insight

  • Buy Some Followers
  • Buying followers is one of the best strategies to
    get a jump start for the page.
  • They will make your pages look more original,
    engaging, and genuine, which is the biggest
    challenge in the initial stage. 
  • You can also consider buying some comments and
    likes for improved results.
  • Screen Capture Your Latest Content
  • Once you have the initial followers, start
    scheduling your posts. 
  • Make sure you choose the latest blog and do some
    post-processing for this part.

  • You also have to develop an engaging story for
    the bio section along with a click to action
    button and a short URL link.
  • However, the screen capture trick can backfire,
    so try filling you feed with a mixture of videos,
    carousels, and images rather than posting just
    screen capture.
  • Promote Your Blog Directly
  • Instagram posts and feed aren't the only options
    to market it also offers video and stories for
  • Share the view in real-time and have direct
    interaction with the audiences

  • Just make sure to inform the audience before you
    start a video.
  • Can use the Instagram story for this.
  • Use a timer in the story to create a sense of
    urgency and boost the curiosity level of your
  • Interact With Fellow Bloggers
  • Fellow bloggers are gems of Instagram that can
    help you in multiple ways.
  • You can use their account and posting style to
    get a better idea of the market demands.

  • Similarly, commenting on their posts will divert
    a lot of attention towards your page.
  • Audiences on their page are interested in your
  •   Create Teasers
  • Teasers are useful for creating curiosity
    and enhancing your engagement rates.
  • Share behind the scenes and small trailers of
    your upcoming g posts.

  • Paid Ads
  • While most ads and marketing strategies on
    Instagram depend on your followers, paid ads have
    no such limit.
  • They can share your ads and trailer on any
    targeted account.
  • Keep the ads value-adding, and they can increase
    engagement rates.

  • Bonus - Instagram Insight
  • Insight is pre-installed information displaying
    system of Instagram application.
  • It can provide you with full detail of your
    followers, engagement rates, and a lot of other
    things in your account.
  • You can quickly access this feature from the
    profile setting of your business account.

Wrap Up
  • Instagram is a vast market for every type of
    niche, blog, and website promotion.
  • It offers you everything you need and can provide
    you extremely good results, especially when
    combined with other social media applications.
  • Now that you know how to use Instagram for
    promoting your blog, get down with it.
  • For more details you can also visit

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