Instagram Stories for business in 2021

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Instagram Stories for Business How can they help
your Brand in 2021!
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• Proper utilization of Instagram stories for
  businesses can help brands reach more people and
  drive more sales. According to Hootsuite, 58 of
  people developed an interest in a product or
  brand after seeing it in stories.
• With only a 15-second video limit, Instagram
  stories are specially designed for users with a
  shorter attention span.
• Unlike your feed, Instagram stories disappear
  after 24 hours. Hence you can publish content
  that doesn't necessarily match the theme of your
  account.
• Many brands also search for best place to buy
  Instagram followers to look popular in their
  niche.

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Importance of Instagram stories for brands
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1. Capability to post varied content

• You can use stories to launch a new product or
  service, or post Behind the Scene content.
• You can even hand over the reins to your
  Instagram story to an Influencer to promote your
  Brand.
• If you organize a contest, you can use stories to
  reveal the winner.
• 2. Increase in Audience
• Study from sprout social revealed that since 2021
  Instagram has crossed the mark of 1 billion users
  globally.
• You can use location tags this can help increase
  the Brand's discoverability locally and
  worldwide.

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3.High engagement Between Businesses and Audience

• Instagram has created various features for
  stories that encourage user-brand interactions.
• Polls are a great way to understand your
  followers polls can help generate enhanced
  interactions and engagement from viewers.
• Questions are yet another way to interact with
  your followers.
• 4. Increased Website traffic
• A study undertaken by Facebook revealed that 1
  out of 3 users are interested in a product or
  brand because they had seen it on Instagram
  stories.
• The feature of Instagram shop allows users to
  click the product in your stories and purchase it
  from your site.
• Instagram stickers for business helped to provide
  information to the Audience quickly and with
  precision.

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Best practices of using Instagram stories for
business
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• 1. Point Followers to Stories
• Stories are a crucial part of your funnel as they
  have the potential to redirect users to any
  external source to convert to your goals.
• You are not spammy when you tell users to check
  out your story.
• 2. Make the best of Visuals
• Use bright colours for fonts that contrast to
  your background,
• Use a headshot of a person viewers tend to
  connect better emotionally when they see a human
  face.
• Choose a striking backdrop.
• 3. Pay attention to the text
• Make sure your text is relevant to the picture
  inserted.
• Your fonts should not clash with your background.
  

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Instagram story tips for business
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• 1. Tutorials and How-Tos
• A brand can break down a 'how-to video of their
  product into a sequence of Instagram stories and
  ask their viewers to share their content with a
  particular hashtag to get featured on their
  account.
• 2. Share user-generated Content
• CONVERSE shares their follower's posts with the
  FOREVERCHUCK hashtag, brands dedicate a large
  story slideshow to feature their followers'
  posts.

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• 3. Behind the scene content
• FC Barcelona posts stories with the Elclassico
  hashtag - featuring their players arriving on the
  bus, going through the tunnel and practising on
  the pitch.
• 4. Limited time offers and deals
• Amazon Fresh created a story promoting 7.40 off
  on 74 or more orders for a limited time. They
  also specified the time frame to avoid confusion.
  
• 5. Special announcements
• Southwest teased its viewers with the Shark week
  promotion. The upcoming stories eventually
  revealed the promotional hashtag
  SharksTakeFlight to display their shark week
  aeroplanes in the air.

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THANK YOU

• www.growrealfollowers.com