Digital Marketing Career | smbelal.com

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DIGITAL MARKETING AS A CAREER

• Nearly everything you need to know

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TABLE OF CONTENTS
WHAT IS DIGITAL MARKETING?
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SKILLS REQUIRED TO GET HIRED AS A DIGITAL MARKETER
MARKETING TOOLS YOU SHOULD KNOW HOW TO USE
HOW TO FIND DIGITAL MARKETING JOBS?
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INTRODUCTION

• Digital marketing is an umbrella term
  that includes any and all of the online
  strategies that companies use to identify, build,
  and target an audience in the hopes of turning
  them into customers.
• Like traditional marketing, digital
  marketing focuses on promoting and (hopefully!)
  selling a product or service. Digital marketing
  focuses on how to reach potential customers where
  they spend their time online and in highly
  targeted and relatable waysan approach thats
  often referred to as conversational marketing. 

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COMMON DM JOBS SALARIES

• Yes, the job title digital marketer exists, but
  the beauty of digital marketing is that there are
  many other roles you can explore if youve
  learned the basics of digital marketing. Most
  digital marketers evolve into niche categories
  depending on their interests and skill set. Here
  are just a few digital marketing job titles you
  can land, along with their average salaries as of
  writing

• Content strategist (72,742/year)
• Content marketing manager (81,087/year)
• SEO specialist (54,088/year)
• Social media manager (50,489/year)
• Paid ads manager (47,079/year)
• Digital marketing manager (73,114/year)
• Partnership marketer (50,528/year, 81,078/year
  for
• management positions)
• Branded content manager (64,367/year)
• Audience development manager (77,646/year)

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SKILLS REQUIRED TO GET HIRED AS A DIGITAL MARKETER

• The Buyers Journey and Sales Funnel

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• Data Analysis / Analytics

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• Content Marketing/ Content Strategy

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• Social Media Marketing

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• Search Engine Optimization (SEO)

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All the digital marketing skills broken down

• Paid Ads

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• General Tech Skills

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MARKETING TOOLS YOU SHOULD KNOW HOW TO USE
ANALYTICS
SOCIAL MEDIA MANAGEMENT
EMAIL MARKETING PLATFORMS
SEO RESEARCH
URL BUILDERS
Some companies use Hubspot, others Google
Analytics, and there are plenty of other
lesser-known platforms to track site traffic as
well. Still, learning your way around Google
Analytics is a great place to start if youre new
to digital marketing.
Mailchimp, Converkit, Constant Contactmultiple
tools that offer similar features. If youre
working in digital marketing, chances are youll
wind up using one of them, so learn the ins and
outs of at least one of these platforms ASAP.
Different companies use different social media
scheduling tools. Theres MeetEdgar, Hootsuite, La
ter,  Buffer. Most offer free trials, so you can
see how they work by scheduling some mock
campaigns.
Many sites recommend using Google keyword
planner for SEO research, and its a great (free)
tool to get familiar with. That said, the giants
of SEO include Moz, ahrefs, and SEMRush. All of
these platforms are pretty expensive, but they do
offer free trials if youre feeling particularly
driven to explore what they offer.
Chances are that if you land any digital
marketing job, youll need to know how to build
trackable URLs, so you can monitor your campaigns.
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WHERE TO LEARN DIGITAL MARKETING SKILLS

• You can start learning all these digital
  marketing skills via free online courses,
  including the Moz SEO guide we suggested earlier.
  Hubspot also provides great digital marketing
  tutorials. And Many digital marketers will tell
  you that a good part of your work will involve
  reading up on marketing trends as they develop
  (its an evolving field!).

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BUILDING A DIGITAL MARKETING PORTFOLIO
Ask for testiomonials.
Offer to help friends/acquaintances.
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Plan some mock projects.
When adding projects to your portfolio site,
focus on result.
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FINDING A DIGITAL MARKETING JOB
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Have an Elevator Pitch ready
Resumes and cover letters are important too
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Send your portfolio every time
Search DM Job Boards
Practice some common digital marketing interview
questions
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