Features of Google My Business and how to make the most of them

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(No Transcript)
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Features of Google My Business and how to make
the most of them
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TABLE OF CONTENT

1. Key Features of Google My Business
2. Posts with links to your website
3. Question and Answers
4. Photos and a 360-degree view of your enterprise
5. Address and location on Google Map
6. Messaging
7. Make an appointment option

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Key Features of Google My Business

• Let us ponder into the features of Google My
  Business and see how those can be leveraged to
  bring in more business

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Posts with links to your website

• Anyone who searches for a product or service
  related to your vertical would be taken to your
  Google My Business page where they can also view
  your posts. Whats more? There is an option to
  link those posts to your website. This feature of
  Google My Business can be leveraged to bring in
  more visitors to your websites. That would
  automatically result in lead generation and yield
  sales.

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Question and Answers

•  Anyone with a Google account can ask any
  question regarding your business, and it can be
  answered by anyone else with a Google account.
  This feature of Google My Business is useful to
  build engagement. This could even result in the
  creation of an online community which is buzzing
  with information on your enterprise.

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Photos and a 360-degree view of your enterprise

• You can upload photos of your enterprise along
  with a video showcasing the 360-degree view of
  your enterprise. Posting as many pictures as you
  can and posting regularly would bring a sense of
  genuineness to your business. Pictures speak a
  thousand words. You could leverage this feature
  of Google My Business effectively by inviting
  your customers or local guides to post pictures
  of your enterprise.

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Address and location on Google Map

• Optimizing the location of your business on the
  Google map ensures that your enterprise is found
  easily by your potential customers and this will
  increase footfalls to your store. This is one of
  the basic features of Google My Business and
  mapping your business to your exact location is
  probably the first step towards optimizing your
  local listing.

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Messaging

• You can receive inquiries or messages to your
  registered mobile number by activating a simple
  feature on your Google My Business page. This
  feature of Google My Business is yet to be made
  use of to the fullest as many business owners
  have not activated the messaging option.
  Messaging would probably help when you dont want
  to miss out on business while you are not
  available for calls. This simple feature is an
  effective tool which would make sure that you
  dont lose out on your customers.

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Make an appointment option

• You can upload relevant URL and take the visitors
  of listings directly to your book an
  appointment page. This will ensure that you
  wont lose a potential customer by not pitching
  in at the right time. The time window that a
  visitor stays on your website is short, and you
  need to have all the links necessary if someone
  is looking for a quick appointment. When you look
  at the most under-used feature of Google My
  Business which would directly result in better
  sales, we will pick this one.
• You would know most of the points discussed above
  apart from the ones about messaging and booking
  appointment options which are not yet used
  widely. But, it is always a good idea to
  implement a good idea, and we hope that this
  write-up brings the focus back to the basics to
  help your business to rank in local search
  engines.

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THANK YOU