10 Ways To Make your Website More Visible on Google

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10 Ways To Make your Website More Visible on
Google

• By - Enterprise Monkey Visit us www.
  enterprisemonkey.com.au

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Introduction
To attain online success for your
business, the one thing that you can do is to
make your site more visible on Google. It will
take more than just a few clever tricks and tips
to make your website rank higher in your industry
like content creation and web page
optimization.
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Here are ten ways in which you can make your site
more visible on Google
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Integrate your Site with Google Search Console

• Google has a free service called Search Console
  (formerly known as Webmaster tools). It allows
  you to submit your site and sitemap to Google.
  You can use the tool to your advantage with the
  following steps

(Source)
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Link your Site to Google My Business
You can register your
business on Google My Business (the successor to
Google places). It helps you to get verified on
Google and enhance your search engine
listing.
(Source)
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Add Rich Snippet Codes
Adding rich snippet
codes to your site is essential to enhance your
search engine listing. It helps you to showcase
more information about your business like its
location, opening hours and social media pages,
etc.
(Source)
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Use the Google Page Correctly
Whenever you post a link to your site or blog
articles on your Google page, they get indexed
by Google. People will take your Google page
more seriously if you have a lot of Google
followers. Google is increasingly showing Google
business pages in search results whenever people
search for that specific company name. If your
Google page isnt updated or if it contains
incorrect information then its going to work
against you.
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Usage of Relevant Keywords
You should make sure that your page contains
titles and meta descriptions that include
accurate, concise descriptions of your page
content, proper use of keywords. Google uses
snippets of your meta description in search
results, and it can be utilised by them to
determine just how relevant your website is to
particular searches (by monitoring the
click-through rates they generate in search
results, with higher CTR indicating that a page
answers a specific search query well).Make sure
that your URL also contains keywords that you are
targeting.
(Source)
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Create Backlinks to your Website

• Backlinks are the links from other sites that
  direct towards your site. Google counts these
  links as votes for your content.
• There are two ways in which you can generate
  backlinks.
• One is by outreaching other website/blog owners
  to feature links that direct towards your content
  on their sites.
• You can also create blogs and guest blogs for
  building quality links. It will help you to reach
  out to the right set of people.

(Source)
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Make your Content Shareable
Add social share icons on your blog so that users
can actively and easily share your content on
social media. It is confirmed lately as one of
the top two ranking factors in Googles
algorithm. If you have a WordPress based website,
there are quite a few plugins that can help you
to add social share buttons to your site.
(Source)
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Optimize your Images
If you use images for your content marketing
campaign, then you must optimize your images. To
get your images into optimal shape for search
engines, title your images accurately. Optimize
the alt text of the pictures with the relevant
keywords. If you optimize your images correctly,
then your image will be indexed and searchable in
Google image search - an indirect but valuable
route for online searchers to get to your website.
(Source)
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Make your Site Load Faster
A faster loading website usually leads to a
better user experience which means a higher
conversion rate. Improve your loading speed by
optimizing your images. Use a good caching plugin
and delete all the additional metadata. You must
also reduce the http requests on your site to
ensure that its loading faster.
(Source)
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Eliminate 404 Errors
404 errors can be frustrating for users, and they
can interfere with the number of pages Google can
index. It wont hurt your ranking, but its still
usually worth setting up a 301 redirect or the
option to restore the page. You can use Google
Search Console for checking this. If you have a
website that is on WordPress, then you can
download some plugins that are designed to
automatically make the 404 pages seem more
engaging or 301-redirect them to another page,
such as your home page.
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Thank you!
Source-http//enterprisemonkey.kinja.com/10-ways-
to-make-your-website-more-visible-on-google-179601
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