You have been appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter India

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• Strategic Management
• 1. One of IKEA s key competitors ASDA wants to
  enter into India into the furniture product
  category. Conduct a PESTLE analysis for ASDA in
  India suggest whether ASDA should enter India
  or otherwise. 
• 2. You have been appointed as a Strategy
  Consultant to the Burj Al Arab brand wanting to
  enter India. Which one of Porter s Generic
  Strategies would you choose to be operational in
  India explain the reasons in detail behind your
  choice of strategy? Once the strategy has been
  chosen, explain the categories of customers you
  would target? 

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• 3. You are the Chairman of General Motors in the
  US. Your Indian subsidiary GM India has been fast
  losing market share to Competitor brands which
  now account for over 90 of the market share.
• a. What turnaround strategies can you suggest to
  arrest the decline of revenues profitability of
  your company? 
• b. In your opinion, would it be considered
  appropriate to pursue a Combination Strategy?
  State your response with appropriate
  justifications reasons.

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