Founded in 1976, Brompton (www.brompton.com) is a well-known brand in the international folding bicycle market

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• Marketing Strategy
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•  
• Marketing Strategy
•  
• Q1. Founded in 1971 in Seattle, Washington, USA,
  Starbucks is a well-known international brand
  with presence in more than 20,000 locations. It
  has been over 23 years since Jeff Bezos founded
  Amazon.com in Seattle, Washington, USA. Suppose,
  Amazon.com is planning to acquire Starbucks, and
  Jeff has hired you as an advisor. Should
  Amazon.com acquire Starbucks? Why? (10 Marks)
• Q2. Suppose, you are working as a Brand Building
  and Brand Management Specialist and have been
  hired by a competitor of Mercedes, the popular
  car brand. Help your client by explaining the
  Marketing Strategy of Mercedes in India. (10
  Marks)

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• Q3. Founded in 1976, Brompton (www.brompton.com)
  is a well-known brand in the international
  folding bicycle market. Madhav, a young Indian
  and a first generation entrepreneur, incorporated
  XYZ Pvt. Ltd. in the year 2018 with a vision to
  build the first Indian brand to feature among top
  3 international folding bicycle brands by 2025.
  Madhav has hired you as a consultant.
• Q3a. Explain the various points that you would
  consider in order to assess the attractiveness of
  the market for XYZ (5 Marks)
• Q3b. What will be your recommendations to Madhav
  regarding Marketing Strategy for XYZ? (5 Marks)

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