Honda Marketing Plan - PowerPoint PPT Presentation

About This Presentation
Title:

Honda Marketing Plan

Description:

Honda Marketing Plan Raising Brand Awareness and Market Share for ... Honda Surabaya will embark on a marketing campaign called Enable the Disabled. – PowerPoint PPT presentation

Number of Views:1220
Avg rating:3.0/5.0
Slides: 14
Provided by: Carltol
Category:

less

Transcript and Presenter's Notes

Title: Honda Marketing Plan


1
Honda Marketing Plan
  • Raising Brand Awareness
  • and Market Share for
  • the Honda Freed

2
Executive Summary
  • On August 29, 2010, Honda Surabaya will embark on
    a marketing campaign called Enable the
    Disabled. The company will lease Honda Freeds to
    corporations to transport their disabled
    employees to work. This could affect over 250,000
    people countrywide.

3
Freeds Share of MPV Market
4
Marketing Mission
  • Increase the Honda Freeds market share and brand
    awareness, while maintaining excellent customer
    relationships.

5
  • Financial Objectives
  • ROI target 35 within three years
  • Net profits 3,000,000
  • Cash flow June 30 through December 30, 2010
    (1,850,000)
  • Marketing Objectives
  • Increase market share to 25 in the next 24
    months.
  • Sell 15,000 units yearly to achieve 48 sales
    growth.
  • Raise brand awareness by renting work transport
    units to organizations that employ the
    handicapped.
  • Add large corporations channel to achieve goal in
    Section 3.1.

6
Countdown to 2010Enable the Disabled Launch
  • 6/30 Issue press releases
  • 6/30 Announce promotion in a special section of
    website.
  • 7/1 Run ten one-minute television commercials per
    day for one week.
  • 7/2 Prepare Freed literature for display at
    corporate locations and social service agencies,
    offering discounted rates and free test-drives.
  • 7/5 Begin contacting corporations and social
    service agencies to pitch the campaign.

7
Countdown to 2010Enable the Disabled Launch
  • 7/8 Run five one-minute commercials per day for
    one week.
  • 7/15 Assess success of first week of commercials.
  • 7/21 Begin conducting focus groups.
  • 7/22 Continue to run five one-minute commercials
    per day for the next six weeks.
  • 7/29 Open house
  • 7/30 Campaign launch (begin leasing Freeds to
    disabled employees via large corporations.

8
Research Development
  • Honda is at the cutting edge of car design.
  • The Freed is road tested on a one and a half
    kilometer track, which checks panic stops, uneven
    paving, slalom steering and cornering.
  • The Thai RD facility turns out over three
    million cars a year, and it will promote
    technology transfer and skills development,and
    feature product planning, styling research and
    engineering development.

9
Watch a Freed Being Made!
10
Freeds Features Relevant to Enable the Disabled
Campaign
  • Electric sliding doors with anti-pinch sensor
    are perfect for slow moving disabled persons.

11
  • The Freed is a luxury MPV, which will appeal to
    executives leasing them to transport disabled
    employees.

12
  • Open Café style allows Asian adults to walk
    upright through interior

13
  • Note For photo attribution, please see sections
    6.2 and 6.4 of Marketing Plan.
Write a Comment
User Comments (0)
About PowerShow.com