As the newly appointed CRM Head for Hero Motocorp, you have been tasked to implement a brand new CRM program in your organization

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Customer Relationship Managementinfo_at_answershee
ts.in91 95030-94040
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• Customer Relationship Management
•  
• You are the Chief Marketing Officer of a Branded
  Toy store in South Mumbai. Lately, it has been
  reported to you that your brand is making losses
  in comparison to a newly opened competitor Toy
  Store operating in your area. What can you do to
  reverse the losses bring back your brand to
  profitability from a CRM perspective? (10 Marks)
• 2. You are the Head of a Private Hospital, namely
  WeCare Hospital lately, it has been reported
  to you that your hospitals customer attrition is
  steadily increasing on a Year on Year basis. What
  would you do to arrest customer attrition
  turnaround the fortunes of your Hospital? How
  will CRM help you in this effort? (10 Marks)

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• 3. As the newly appointed CRM Head for Hero
  Motocorp, you have been tasked to implement a
  brand new CRM program in your organization.
• What would be the best CRM implementation
  strategies that you will follow for your
  business? (5 Marks)
• b. What aspects of application architecture would
  you consider while implementing CRM at Hero? (5
  Marks)

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