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Indian Khadi Industry

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Khadi is making its space in India, gradually but steadily. The recent initiatives taken by the Indian Government to uplift the Khadi industry are appreciable. In this ppt, we present everything that you should know about the Indian Khadi industry. – PowerPoint PPT presentation

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Title: Indian Khadi Industry


1
INDIAN KHADI INDUSTRYGROWTH PERSPECTIVES
CHALLENGES
2
Content
3
What is Khadi?
  • It is a traditional Indian fabric, which is
    handmade out of natural fibre like cotton or
    silk.
  • It is mainly produced in India.
  • It is a versatile fabric that is cool in summer
    and warm in winter because hand spinning a yarn
    makes the fabric soft and supple as it has very
    low twist.
  • For India, it is a symbol of self-reliance and
    freedom.
  • The best part of Khadi is its organic and zero
    carbon footprint image.

4
Steps involved in production of Khadi
  • It involves 8 steps
  • 1. Farming Cotton balls are handpicked from
    fields
  • 2. Cleaning Separation of fibres from cotton
    seeds
  • 3. Carding The final traces of trash from fibre
    is removed and the final product is known as
    Slivers.
  • 4. Spinning The slivers are spun into yarn on
    CHARKHA where they are thinned out and twisted at
    the same time to strengthen it
  • 5. Reeling The spun yarns are then wounded into
    reels to transport it to weavers
  • 6. Weaving The reels are hand woven into fabric
    by skilled artisans
  • 7. Dyeing The fabric is sent to skilled laborers
    for dyeing. Majorly, organic vegetable dyes are
    used to avoid any chemicals
  • 8. Finish The finished fabric is ready to be
    sold to the government to be made into garments
    by retailers and designers.

5
Brief history of Khadi in India
  • In India, the word Khadi conjures up images of
    Mahatma Gandhi and the Swadeshi movement he led.
    Gandhi made the Swadeshi Movement synonymous with
    Khadi.
  • With Khadi, Gandhiji Boycotted foreign goods. All
    India Spinners Association was launched with the
    intention of propagation, production and the
    selling of khadi in 1925.
  • Since independence, Khadi was struggling to
    maintain a balance between tradition and
    modernity, but from last 4 years or so, the Khadi
    fabric has gone a number of transformations and
    is now globally accepted.
  • After yoga, Khadi has second most recollection by
    non-Indians towards India in the world.
  • About 15 lakh Indians in villages depend on Khadi
    Industry either directly or indirectly for their
    livelihood.

6
Khadi on International platform Recent examples
  • Gavin Najah, a noted fashion designer,
    choreographed a 20-minute textile event in
    Sandton Convention Centre in Johannesburg in
    April 2018. This was aimed to project Khadi in a
    modern and trendy style.
  • In March 2018, Khadi and Village Commission of
    India participated in the India Sourcing Fair
    in St Petersburg, where KVIC products won
    accolades.
  • Raymond has already started selling Khadi in its
    stores abroad.
  • KVIC had also approached the United Nations (UN)
    to promote Khadi in their various rehabilitation
    programs as it is one of the environment-friendly
    products and provides sustenance to millions of
    people.
  • KVIC plans to open Khadi outlets to promote the
    products in global markets. The queries have been
    received from Dubai, Chicago, Mauritius and South
    Africa, under the franchisee model. 

7
Khadi in Indian domestic market
  • KVIC has set up a garment designing and stitching
    unit at Ghaziabad in Uttar Pradesh. In this unit,
    72 global designers will showcase their creations
    in the presence of 35 Ambassadors/High
    Commissioners in India.
  • To support the movement, the All India Khadi and
    Village Industries Board was created which later
    culminated in the formation of Khadi, Village and
    Industries Commission.

8
Khadi in Indian domestic market
  • In India, a large number of corporate brands and
    PSUs are involved to promote the use of Khadi.
    A) Recently, Raymond purchased more than 2.5
    lakh meters of grey fabric and showcased it in
    its 150 stores across India. B) Similarly, the
    Aditya Birla Fashion and Retail Ltd (ABFRL) is
    tying up with KVIC to develop a product line
    Khadi Peter England. C) KVIC had already
    inked MoUs with Cotton Bazaar and Big Bazaar in
    January 2018. Big Bazaar has started Khadi
    Korners at their seven stores in Mumbai.
  • KVIC appointed Ritu Beri as their advisor in
    March 2016 to innovate Khadi fabric into chic.
  • KVIC has also signed an MoU with NIFT for better
    design development and training at different
    Khadi institutions.

9
Khadi in Indian domestic market
  • In the FY 2017-18, the sale of Khadi grew to Rs
    2,503 crore, 25 up from Rs 2,007 crore in FY
    2016-17.
  • It is the only sector in the Indian economy to
    register a double-digit growth in the last three
    years in both production and sales.
  • The average growth of production in the Khadi
    sector was only 6.24 in the decade 2004-14,
    which jumped to 26.43 in 2015-17.

10
Efforts made by KVIC to skill Khadi artisans
  • 4.6 lakh genuine artisans work to create Khadi
    and receive subsidy directly to their bank
    accounts.
  • Another innovation is in form of Khadi Mitra on
    cards, where homemakers could sell Khadi with a
    very nominal capital investment initially.
  • Khadi workers get assisted by UDAANSKILL, a
    start-up engaged in imparting digital skills to
    micro, small and medium industry (MSME) units.
  • As many as 375 new Khadi institutions were
    established after 2015.

11
Khadi exports from India
  • Textile sector of India contributes 15 to the
    total exports of the country but Khadis
    contribution in exports is just 0.22.
  • In 2016-2017, Khadi textile and garment exports
    to different countries was around Rs 3 crores (US
    400,000) that includes readymade garment
    exports of Rs 104.5 lakhs (US 120,000) and
    Khadi (woolen silk and muslin) exports of Rs
    196.97 lakhs (US 330,000).

12
Growth and future targets for Khadi in India
  • Khadi has now a sales target of Rs 4,000 crore
    for 2018-19 and Rs 5,000 crore for 2019-20.
  • With the help of various initiatives taken up by
    KVIC, it intends to double its exports in the FY
    2018-19.

13
Why Khadi is still unpopular among people in
India and abroad
  • In the present form, Khadi is not acceptable for
    use as formal wear. It gets crushed easily and
    gets wrinkles quickly once wore.
  • Khadi clothes shrink easily therefore one needs
    to iron it after every wash.
  • Since Khadi is made of coarse fibre hence it is
    not skin friendly.
  • Internationally, people require comfort, easy
    care, smell repellent and wrinkle-free clothing,
    whereas Khadi is anything but with these
    properties.
  • It is expensive to use Khadi as trademark and
    also KVIC wishes to keep its exclusivity as it is
    an expensive fabric.

14
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