Top Web Design Trends that will Reign Supreme in 2018

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Top Web Design Trends that will Reign Supreme in
2018
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• New Year is a great time to make a fresh start
  and to make resolutions as well as an action plan
  to stick with the same. Shifting our focus to
  the web design space, it is also the right time
  to ponder which trends will dominate, as we have
  already begun 2018.
• We can foresee that this year is going to be
  exciting as well as innovative. Heres what a web
  design and development company must keep an eye
  on in order to stay ahead of the competition.

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Leverage Diversity And Inclusion ForCreativity

• Thinking out of the box is an imperative to keep
  ahead of the game and gain competitive advantage.
  This is solely possible when you have a diverse
  team rather than a homogeneous team.
• Creativity is all about seeing things in
  different ways! And this is possible only if you
  have people from different backgrounds, cultures
  and ethnicities.

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• same country and same age then they wont be able
  to explore multiple solutions from varied angles
  for the same problem. They would rather tend to
  bring the same ideas and solutions to the table.
• Hence, in 2018 we would get to see a more diverse
  and inclusive design team to come out with more
  innovative and experimental designs.

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Focus on understanding target audience

• It has always been very important for businesses
  to understand the end user however not every
  business is putting the same amount of effort to
  conduct user research or interviews in order to
  fully understand their target audience. We have
  observed this trend last year too and expect it
  to ubiquitous in 2018.
• You can learn a lot by talking to the target
  audience you can find out their pain points and
  also know what interests them more and so on.

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Videos And Fluid Shapes With GradientsWill Rule

• This year get ready to see the increased use of
  videos throughout websites as they can deliver
  lot of information rapidly and visually. Rather
  than witnessing a typical video in the home page,
  expect to see them in multiple areas of websites.
  Videos are not fast becoming a media of brands
  communication and presentation.
• Last year, you would have seen generous use of
  material kinds of shapes and shadows.

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• This year web design agencies are shifting
  towards utilizing fluid shapes with gradients. In
  addition to that lots of white space will be used
  with large but mild shadows.
• Over-sized typography, animated CSS, use of
  gradients and fluid shapes will become common
  practice keeping an eye on the latest UI trends
  would be beneficial for your web development
  investment.

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Establishing consistency

• As a designer you can play a pivotal role in
  helping businesses maintain consistency in
  branding which in turn can help increase customer
  loyalty. For instance, a business must put
  efforts in maintaining consistency across all the
  channels, like mobile app and social media for
  instance.
• To you it might appear that a mobile app and
  social media platforms are different things,
  however both the channels are facing customers
  hence need to maintain the same brand message.
  You must consider the same tone for the company
  message, uniformity in the language and visuals
  used so that the branding message resonates bold
  and loud.

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Long-form content with immersivemultimedia

• This year long-form content will rule, however,
  if you are thinking to just throw a long text
  onto the web page then we are afraid you wont go
  far. Rather you have to focus on the concept of
  feature stories, that is, combine custom layouts
  with content copy in such a manner that your
  lengthy stories are enriched with images, charts,
  graphs, maps, video and other immersive
  multimedia.

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• This is not a new trend, to be frank however, it
  could be called a milestone of the years long
  discussion around content publishing in web.
  Keeping in mind all the tools available for web
  publishing, we think this trend would get optimal
  emphasis in 2018.

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Brutalism Becomes Mainstream

• Last year you must have witnessed the rise of
  brutalism despite the fact that this design style
  is very harsh. Designers can do whatever they
  want rather than what they should do. The design
  work usually abstains from the best practices and
  all the optimization tips at times to create a
  shocking look.
• To your surprise, you can expect more businesses
  to jump on the brutal bandwagon this year.

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• Brutalism is a back-to-basics style which is
  derived from the French phrase for raw or raw
  concrete. You can take inspiration from the
  architecture of the concrete era of 1950s to 70s
  immovable grey buildings comprising of harsh
  square blocks.
• However, before you get your hands dirty with
  brutalism, it is recommended that you take into
  account your target audience.

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Animations is the new norm

• In 2018, animation is the new norm in the web
  design space which allows you to translate
  information in a more efficient way. Moreover,
  you can drive attention by telling a story within
  a few seconds. Therefore, you can better engage
  your customers by animating backgrounds, logos,
  menus and more.
• You would get to see that almost everything is in
  motion however, you wont get distracted.

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• As your site visitors scroll through your site,
  they will find that the information is not
  presented for their approval but rather for their
  awareness by catching attention piece by piece.
• If web development experts create animation in a
  proper manner then a subtle one can also drive
  users attention to the right content at the
  right time on your site. Thus, animations ensure
  that site visitors do not miss out on the
  conversion-driving forms, CTA buttons or copy.

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Conclusion

• Hey, hope you had an interesting read! Well, to
  be honest, compiling these trends in a list
  wasnt that easy as we had to leave out some
  obvious forces like AR and VR which will continue
  to impact design space.
• If your views are different than ours regarding
  what would 2018 hold for web design, then please
  feel free to initiate a healthy discussion.
  Please be the first to leave your comments below
  we would love to hear from you.

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