9 Digital Marketing Tips You Need To Learn Now.

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9 Digital Marketing Tips You Need To Learn Now.
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What is Digital Marketing?

• Digital marketing, the promotion of products or
  brands via one or more forms of electronic media,
  differs from traditional marketing in that it
  uses channels and methods that enable an
  organization to analyze marketing campaigns and
  understand what is working and what isnt
  typically in real time.

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Why digital marketing is important?

• Digital media is so pervasive that consumers have
  access to information any time and any place they
  want it.
• Marketing has always been about connecting with
  your audience in the right place and at the right
  time.

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Three keys to digital marketing success

• What does it take to do digital marketing right?
  Here are three keys to digital marketing success
• Manage complex customer relationships across a
  variety of channels both digital and
  traditional.
• Respond to and initiate dynamic customer
  interactions.
• Extract value from big data to make better
  decisions faster.

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Advertising Tips

• 1. Identify and follow the rules of Bing, Yahoo!,
  and Google search ads before running your
  campaign as all have slightly different formats.
• 2. Optimize the URL displayed in your search ad
  so that its relevant to the product or service
  you are promoting.
• 3. Include target keywords in your headlines and
  copy that either match or closely match the
  keywords you bid on in order to boost the chance
  that your ad appears for those terms.

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Website Tips

• 4. If you havent updated your website since
  2010, do it now. A clean, modern design is key in
  digital marketing, plus it ensures that you meet
  todays best practices and Web standards.
• 5. Make your website mobile-friendly! The 2014
  Local Search Study results indicate that nearly
  80 of local mobile searches end in a purchase.
  This is a big audience you shouldnt ignore.

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Search Engine Optimization

• 6. Having a business blog is useless if you dont
  regularly create and promote original and
  sharable content to help prove relevance and
  therefore rank in search engines.
• 7. Enable share buttons on your blog so that
  readers can easily post your content to their
  social media pages and drive visitors back to
  your website.

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Social Media

• 8. Think, review, and review again before you
  make a social media post or comment. The ability
  to easily take screenshots makes it difficult to
  take back a social media mistake.
• 9. Since your employees also represent your
  brand, both in person and online, implement a
  social media policy that at the least permits
  them from sharing internal information.

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