Top 10 Digital Marketing Tips for Any Business - PowerPoint PPT Presentation

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Top 10 Digital Marketing Tips for Any Business

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These days digital marketing is utmost need of any business to stand and grow in the competative environment. so here we are showing you some easy cum effective 10 digital marketing tips that any business can implement. – PowerPoint PPT presentation

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Title: Top 10 Digital Marketing Tips for Any Business


1
Top 10 Digital Marketing Tips for Any Business
2
Introduction
  • The world has turned upside down, however, the
    digital marketing tips discussed in this post
    will help you to grow your business even during
    these tough times.

3
Unique content
  • In digital marketing the key to success is the
    content. If you want to get audience attention,
    gain trust and build your brand, and build
    loyalty towards your business then content is the
    only way to do it.
  • Content marketing is all about creating something
    of value for your target audience. Its an
    effective strategy because people are always
    looking for new content that can help them solve
    their problems or answer their questions. The
    more relevant you can make this information for
    them, the better chance you have at reaching them
    through search engines like Google and Bing which
    rely heavily on user experience when ranking
    websites in search results pages (SERPs).

4
Effective email marketing
  • Effective email marketing is a great way to
    communicate with your customers. Emails is an
    effective way to build relationships with
    customers.
  • The best way to send email is by using an email
    marketing service, which can help you create
    templates and track open rates. Once you've
    chosen one that fits your needs, set up some
    basic templates for sending out newsletters or
    announcements and make sure everyone in charge
    knows what topics should go in each category so
    that nothing gets overlooked when someone leaves
    the company unexpectedly!
  • Make sure all of your subject lines are engaging
    enough so readers won't delete without opening
    the message first because many people want
    something interesting before reading more than
    two lines into anything else."

5
More of video content
  • Video is a great way to engage your audience. A
    study by Google showed that people who watch
    videos are more likely to make a purchase than
    those who browse without video. Since youre
    limited in the amount of text you can include,
    video allows you to pack in more information and
    demonstrate your product or service directly.
    Videos are more engaging than text. The average
    attention span in 2018 was 8 secondsand it was
    down from 12 seconds two years ago! According to
    research from Nielsen, viewers will watch an
    average of 61 more content when theyre watching
    a video vs reading text on the same topic (so
    perhaps this isn't surprising). And since we tend
    to remember only 20 of what we read but 80 of
    what we hear or see, videos will also help boost
    recall rates for new information about your
    business or industry too.

6
AIDA model
  • The AIDA model is a marketing technique that
    stands for awareness, interest, desire and
    action. It has been used by marketers for many
    years to increase sales.
  • The AIDA model has four stages
  • Awareness - in this stage, the target audience
    learns about your product/service through
    advertising or other forms of exposure
  • Interest - after learning about your
    product/service, the target audience becomes
    interested in it
  • Desire - at this stage, the target audience wants
    to purchase your products/services but may not be
    ready just yet and finally ... ....

7
Google my business account
  • Google my business account is a free service that
    lets you create a profile for your business on
    Google Maps, Google Search, and Google. This
    helps you get found when someone searches for
    your business, or even if theyre just in the
    area.
  • You can add photos of your space or products,
    include contact information and hours of
    operation, as well as respond to reviews. Whether
    its a restaurant or an accounting firm this
    account will help potential customers find you
    more easily online.

8
Review analysis
  • Youll want to do everything you can to get good
    reviews. And not just any kind of review
    positive reviews are the most valuable, so its
    important that your customers be happyand that
    they share their happiness with others.
  • How do you encourage happy customers? By
    providing products and services which are high on
    quality standards, of course! But one way to
    improve your customer service is by reacting
    quickly and appropriately when a customer has a
    problem or complaint. Don't let those issues go
    unattended if someone is unhappy with something
    about their experience with your business, make
    sure they know that their feedback mattersand
    that there's something you can do about it (even
    if it's just apologizing).
  • This approach shows people that you care about
    their feelings and opinions if something goes
    wrong for them as customers, then at least they
    know someone is going out of their way to make
    things right again.

9
Content diversification
  • Content diversification is important because it
    helps you to engage your audience.
  • Content diversification allows you to get more
    traffic, which leads to increased conversions and
    more leads for your business.
  • Content diversification helps build your brand,
    which can be one of the most difficult things for
    any business owner or entrepreneur to do.
  • Content diversification is also a great way to
    build your business by creating a strong
    foundation of content that helps bring in
    customers on a regular basis so that they become
    repeat customers once they've found what works!

10
Tackle with change
  • Find out what works for your competitors.
  • Find out what's being more efficient for in your
    industry.
  • Find out what is working for your customers.
  • Find out what is working for your business, and
    use that knowledge to grow and improve upon it
    even further.
  • If a competitor of yours has found success with
    something you haven't tried yet, go ahead and try
    it out yourself! You never know until you try!

11
Use blogging as your marketing channel
  • Blogging is not only a great way to reach a wider
    audience, but it also allows you to share your
    expertise and build your brand.
  • Blogging allows you to reach a wider audience by
    allowing users from all over the world. The more
    people that are able to view your blog posts, the
    more exposure you will receive. This can help
    increase traffic to other pages on your website
    or even bring new leads into the business.
  • Blogging helps strengthen relationships with
    customers by providing valuable information about
    products or services that they might be
    interested in purchasing from you down the road
    (if theyre not already loyal customers). And
    when people read about what makes something
    special about one product or service over
    another, they may become interested in trying out
    new things as well!

12
Add contest and giveaways for engagement
  • Giveaways are a great way to get people to engage
    with your brand.
  • Here are some of the benefits of doing contests
    and giveaways
  • They increase the reach of your content by
    encouraging sharing
  • They can drive traffic back to your website or
    landing page
  • They create loyalty among followers by rewarding
    them for taking action

13
It is important to Embrace the change and follow
tips to grow your online presence.
  • The more you get involved in the changing world
    of digital marketing, the more you will realize
    that its not just about social media and SEO.
  • The following tips are relevant to any business
    or organization trying to expand their reach via
    the Internet
  • Be aware of how important it is for your website
    to be mobile-friendly. A lot of people check out
    websites through their phones and tablets these
    days so make sure yours is optimised for those
    devices!
  • Develop an effective strategy that incorporates
    social media into its operation. You don't want
    to let this opportunity go unused use it wisely!
  • Make sure your website has an easy checkout
    process so customers can complete their purchases
    quickly without hassle (or confusion).

14
  • More than all of this, if you are trying to find
    an agency that removes all your hurdles in your
    digital marketing journey then you can visit the
    STS Digital solution.
  • There support team is there to serve you. Contact
    now!!

15
Conclusion
  • These tips should help you stay one step ahead of
    the competition and get more visible with your
    audience. If youre feeling overwhelmed, start
    small and work up to these strategies over time.
    And dont forget that content still rulesif you
    want to rack up more views, customers, and sales,
    put out quality content first and foremost.

16
  • THANK YOU
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