Follow these best practices for lead management - PowerPoint PPT Presentation

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Follow these best practices for lead management

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leads are what drive a business and if you have problems generating them or even managing them, don’t be surprised if your business shuts down eventually. Lead management is a very important process. In fact, it’s just as important as generating them. Poor lead management is as good as not having any. – PowerPoint PPT presentation

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Title: Follow these best practices for lead management


1
follow These Best Practices for Lead Management

  • here we Go

2
Content
  • Lead management
  • Importance of lead management
  • Best practices of lead management
  • Attract Your Leads
  • Position Marketing and Sales Teams Accordingly
  • Nurture Your Leads
  • Automate
  • Filter Your Data
  • Look for Feedback
  • Conclusion

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lead management
  • Leads are what drives a business. Lead management
    is a set of practices methodologies designed to
    generate new potential clients for a business.
  • Along with marketing, Brand development
    advertising sales - The Main objective of an
    effective lead management initiative is to
    generate revenue for a business increase its
    visibility.

4
Importance of lead management
  • Lead management is a very important process. In
    fact, its just as important as generating them.
    Poor lead management is as good as not having
    any.
  • So, how does a business make sure their existing
    leads provide the value they are looking for?
    Well, theres only one way and its through the
    structured and systematic application of best
    practices.

5
Best practices of lead management
  •  theres only one way and its through the
    structured and systematic application of best
    practices. By applying these best practices, you
    can nurture your leads and turn them into proper
    opportunities that sales can leverage towards the
    end of the cycle.
  • Here are some of the best practices that weve
    been talking about.

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a. Identify the Ideal Lead
  • One of the first things to do with regard to lead
    management is to make sure you know who your
    ideal leads are. This involves figuring out their
    interest, pain points, preferred communication
    methods/channels, and their exact position with
    regards to the buying process.

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b. Attract Your Leads
  • Once you know who your perfect leads, start
    attracting them with the kind of content they
    would engage with. For instance, a recent study
    found that blogging was able to generate around
    67 more leads.
  • Of course, you might find that there are other
    marketing tactics that work better for you. But,
    the point here is that by providing your
    customers with what they want, you are creating
    opportunities to influence their decisions.

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c. Position Marketing and Sales Teams Accordingly
  • The marketing and sales teams are your two most
    valuable entities. They need to be aware of
    strategy and tactic in place. So, make sure that
    there is a kind of mutual agreement between them
    that allows for the efficient working of a lead.
  • For example, you can establish a centralized lead
    database that both teams have immediate access
    to. This will allow them to gain insights that
    they can exploit in a coordinated fashion.

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d. Nurture Your Leads
  • Nurturing your leads involves establishing
    relationships with key prospects and retaining
    the lesser qualified ones for eventual
    opportunities. Ironically, most businesses tend
    to forget this practice completely. Dont make
    this mistake.
  • The other thing to remember is that lead
    nurturing must continue until youre sure that
    they are perfect leads.

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e. Automate
  • Automation is a necessity for businesses that are
    on the path to expansion. However, if youre a
    small business, you might face the dilemma of
    having to choose between changing an ineffective
    process and automating. We suggest you choose the
    latter option.
  • In this case, it is far more effective to simply
    reboot your approach with the proper tools.

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F. Filter Your Data
  • Make sure you only have high-quality to rely
    upon. Do not waste time and risk failure by
    holding on to data that is not relevant.

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g. Look for Feedback
  • Continue gaining insights even after the closure
    of a deal by establishing a feedback
    system/mechanism. The feedback that you collect
    will help you streamline the lead management
    process even further.
  • Content Source
  • http//cynoteck.com/blog-post/follow-these-best-pr
    actices-for-lead-management/

13
Contact for any assistance
  • www.cynoteck.com
  • Contact No 1-612-800-9092,9182720
    14440,

  • 918430155522s
  • Website www.cynoteck.com
  • Email
    sales_at_Cynoteck.com
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