Simple yet effective Online Reputation Management tips every business owner needs to know

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Simple yet effective Online Reputation Management
tips every business owner needs to know
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Big brands invest wholeheartedly in ORM

• Big brands invest wholeheartedly when it comes to
  managing reputation of their brands. Pick any
  top-notch brand you like and imagine all the
  arduous work they have gone through to sustain
  their current online reputation.
• It only takes a few minutes for a bad customer
  experience from a disgruntled customer to go
  viral and tarnish your bottom line.

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Keep check on what is being said about you

• The first step to ensure improvement in your
  online reputation is understanding whats being
  talked about your brand. You should remain
  vigilant to what others are saying. You must be
  aware of whats happening behind your back in the
  internet world.
• You can also use brand monitoring tools such as
  Mention that will help you manage your brand
  holistically while keeping you in the game. You
  can further enhance your ORM efforts by setting
  up Google Alerts. This tool allows you to see
  what others post about you. You will only be able
  to move strategically, once you know what is
  going on.

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Avoid responding immediately to Bad press

• It is apparent to respond immediately when you
  face a PR disaster. Sometimes, though, it is
  better to step back and wait. While you might
  want to say something like We are considering
  this matter. It is crucial for you to avoid
  getting negative, or attacking your detractors.
• Instead, you should gather relevant information
  from a reputable source and then respond. Quick
  response is appreciable but immediate response
  can harm your reputation as well.

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Update your website time to time

• You are required to maintain relevancy if you
  want to show up higher in search results. This
  simply means you need to pay attention to your
  social media strategy and keep your content as
  fresh and crisp possible. You need to ensure that
  the content that you are putting should be fresh
  and most relevant in terms of information.
• Then only you will be able to push the negative
  mentions down in the search results. It is
  suggested to hire professional for content
  creation so that you can maintain focus on other
  aspects of your business.

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Surrender if found guilty and Commit to fix your
mistakes

• It is best to admit your mistakes and show your
  best foot forward by fixing them. In some cases,
  people may give you second chance, this means you
  can redeem yourself. Do not hesitate to apologise
  and show the willingness to fix your mistakes.
• Denying the problem and digging in can make
  things worse for you. It is still manageable to
  overcome a poor online reputation, but for this
  you need to kick start by showing openness and
  regret to win back trust.

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Keep maintaining healthy relationship with your
Audience

• Its crucial to build healthy relationship with
  your audience. Online reputation management has
  everything to do with the number of people who
  believe what is being said about you. Little
  efforts from your end can weather most storms.
• You are required to create a brand that people
  love and you are already half way to success.
  Establish connection with your fans and allow
  them to do the fighting for you. You will be
  delighted to feel the ease of managing your
  reputation when others come to defend you.

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Concluding Thoughts

• Online Reputation Management works like insurance
  for your company. It mitigates the damage and
  keep it from getting worse than it might
  otherwise be. ORM comes to play when you get
  slammed by some over the top criticism.
• Small businesses are more vulnerable to online
  reputation attacks. It is advisable to hire
  Reputation management company before you become
  victim of potential Online reputation attack.
  This investment is certainly going to pay off in
  the long run.

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Get in touch
Reputation Circle Address Suite 610/12 Century
Circuit Baulkham Hills , NSW 2153 Phone
No. 1300 719 551 Email info_at_reputationcircle.c
om.au Website http//reputationcircle.com.au