Checklist of Questions for the structure of Landing Page in HubSpot

1
Landing Page Strategy
2
Basic Details about Landing Page?

• A landing page is such a simple concept. They are
  an excellent platform to generate leads with
  appropriate content, forms, and calls to action.
  If you have these elements and you promote them
  through different channels, you're fine with the
  landing page campaign, right?
• At the basic level, that's enough. However, you
  could lose out on valuable traffic and leads if
  you simply follow the basics. Our questionnaire
  could be used as a quick checklist for a complete
  landing page construction process from a
  certainty. It works not only on the upper level
  of the funnel but on all levels where you plan to
  feed the trails.
• Overloaded with expectations! Are we seeing that
  on landing pages? Expectations could come true
  with a well-constructed landing page by HubSpot
  COS Developer.

3
What is a Landing Page and Why Should You Use It?

• By definition, a landing page provides value to
  your visitors, who agree to share your
  information with your business by filling out a
  form
• The value you provide should be packed into
  interesting add-ons, ie, design, content, color,
  shapes and calls to action to get into the nerves
  of your visitors.

Important Points Covered in the HubSpot Landing
Page

• Identify Goals, Audience, Value offer
• Landing page copy
• Calls-to-action
• Visual elements like Form, Design, Measure

4
Identify Goals
Goals make it possible to have a sense of the
landing pages by defining the baseline and
expectations by HubSpot Website Designer. Are
your specific Goals? Your goal functions show
current benchmarks, expectations, percentages and
time to be very accurate. Are your goals
measurable? You need specific data to compare
current and past results to measure progress. Are
your goals achievable? Your goals should be
realistic and achievable for your team to
succeed. Are your goals met? Your goals should be
related to your business and deal with a relevant
problem. Are your goals on time? Keep a wait and
realistic time to achieve your goals.
5
Identify Your Target Audience
As a marketer, you need to create experiences
that clearly communicate value for the audience.
So, it becomes crucial to craft the design,
content, and experience with personas in
mind. Are you identifying the biggest challenges
of your personas? Your landing page is created to
help your audience achieve their goals. The offer
should provide a solution and it starts from
identification of their needs. Are you
identifying their online behavior? Find out how
they consume information online. Are they active
on Twitter, Facebook or other social channels?
Figure out the search terms used by them to find
information.
6
Deals And Offer on Landing Page
An incentive in mind is half the battle won when
creating a landing page. The following
characteristics must be taken into account when
creating an offer on PSD to HubSpot COS Is that
relevant? Will your target audience be interested
in the offer once they click on the search
results, social networks or email link? Is it
valuable? Your offer must be committed to helping
you reach your goal or meet a challenge. Is it
opportune? Do you provide an adequate offer based
on the prospects' life cycle?
7
Tips for Writing Landing Page Copy
This copy will talk about the offer and its value
to visitors. The copy of the landing page should
be created in advance so that the structure can
be easily decided upon. Is the title
concise? Use a title that can be used, which
speaks clearly of the value offer. Does the
title match the ad, the search result, the e-mail
link that the visitors clicked on? Maintain
consistency throughout the journey and avoid
friction. The title should talk about the promise
in the previous step. Did you describe the
offer? With a clear description, users feel
confident about their decision to visit your page
and look forward to knowing the benefits.
8
Tips for Writing Landing Page Copy
Have you inserted bullet points? A systematic
flow of benefits using bullet points will help
users better understand the value offer. Have
you inserted a call to action? In addition to the
form, having buttons on prominent locations on
the landing page, especially above the fold, will
increase the conversion rates. Did you insert
any testimony? Customer testimonials will make
the confidence factor strong and stimulate
conversions.
9
Call To Action
Does your CTA clearly provide what you
promised? Your CTA must complete the full trip
that the visitor has had. A CTA should only
contribute to achieving the visitor's
objectives. Are CTAs important? Do not miss the
opportunity to make your ATC visible at regular
intervals. Is the CTA completed in color? These
are the colors that appear in front of each other
on the color wheel. These colors become brighter
when they meet.
10
Call To Action
Does CTA create a sense of urgency? The CTA copy
should include an action-oriented language and
generate a sense of urgency to activate the
action. Do you have directional panels for the
CTA? Subtle direct signals to CTA will help users
take advantage of their offerings. These signals
attract users when they pass through the key
sections of the copy.
11
Visual Components
The brain has the ability to process information
via visuals faster than text. Lets take a look
at the necessary visual components Does your
landing page have Image View of overall ? A Image
view is the first opportunity to build important
trust. An image inside the hero shot should
reinforce the message of the landing page. Have
you inserted a video with an attractive still
View? A video proves to be a great eye-catcher on
the Customer or even below the fold. It should
have enough substance to engage visitors. Have
you inserted images at appropriate places? Insert
an image of the cover page. Similarly add images
that communicate about the offer/product/service
to reinforce the value.
12
Importance of Forms in Landing Page
This is where your conversion funnel gets the
momentum. The form should suffice all of the
following requirements for HubSpot Landing
Page. Are the forms easily scannable? Labels
should be properly aligned with the fields and
grouped together to differentiate from other
fields. Differentiate various sections to avoid
clutter. Is there enough assistance available on
your form? Insert tool-tips for your fields to
guide the users about the requirements of a
selected field. Is the form validating the data
entered by users? Users should be guided about
the authenticity of the data entered by them. Let
them know with relevant messages whether they
have entered correct or wrong information.
13
Measure

• For a marketer, analytic is everything. You need
  to know if your landing page is capable of
  generating engagement and ROI.
• Have you created different versions of the
  landing pages with variations to A/B test and
  check their individual performance?
• Are you keeping a track of all the visits to the
  landing pages?
• Which channels are the most effective in terms of
  traffic?
• How many leads have been generated via the
  landing page?
• What is the conversion ratio of traffic to lead?
• What is the conversion ratio of lead to customer?
• What is cost per acquisition?
• What is cost per customer in Custom HubSpot COS ?
• What is the ROI of each promotion channel?
• What is the bounce rate?

14
Measure

• For a marketer, analytics is everything. You need
  to know if your landing page is capable of
  generating engagement and ROI.
• Have you created different versions of the
  landing pages with variations to A/B test and
  check their individual performance?
• Are you keeping a track of all the visits to the
  landing pages?
• Which channels are the most effective in terms of
  traffic?
• How many leads have been generated via the
  landing page?
• What is the conversion ratio of traffic to lead?
• What is the conversion ratio of lead to customer?
• What is cost per acquisition?
• What is cost per customer?
• What is the ROI of each promotion channel?
• What is the bounce rate?

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