What You Need to Include in A Facebook Landing Page - PowerPoint PPT Presentation

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What You Need to Include in A Facebook Landing Page

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Social Media offers great potential to promote your business and almost every business today is into developing Facebook landing pages to capture leads, get signups or drive resource downloads. However, not everyone achieves success in improving their conversion rates up to their satisfaction. – PowerPoint PPT presentation

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Title: What You Need to Include in A Facebook Landing Page


1
Web brain infotech
  • Innovative Business Solutions

2
What You Need to Include in A Facebook Landing
Page
3
Facebook Landing Page
4
  • Social Media offers great potential to promote
    your business and almost every business today is
    into developing Facebook landing pages to capture
    leads, get signups or drive resource downloads.
    However, not everyone achieves success in
    improving their conversion rates up to their
    satisfaction.

5
  • So what would you do if you wanted to improve
    your conversion rates on your Facebook Landing
    Page? Would you run an online search on SMO
    Company India or SEO Service India to find and
    hire a professional service to do it for you?

6
  • You can do it yourself too! All you need to do is
    keep these five things in mind while designing
    the Landing Page for your Facebook ads and other
    promotional social media posts.

7
  • The length of your copy should be based on your
    goal

8
  • One thing you need to remember is that once a
    visitor lands on your landing page through your
    Facebook ad, you have only about 10 seconds to
    grab his attention and coax him to take the
    call-to-action. Your call-to-action could be to
    make him/her to buy your product or service, sign
    up for your website, book an appointment or
    download the resource that you are offering. The
    copy that you put up in your landing page depends
    totally on the goal you have in mind when you
    post that Facebook ad.

9
  • If your goal is to make your visitor take an
    action immediately, it is better to keep your
    copy shorter. A lengthy landing page may only
    serve a long-term goal like creating awareness
    about your product or educating your audience
    about your brand. The shorter your copy-length
    the faster will your conversion rates be.

10
  • Limit those Form Fields It is not a good idea to
    keep too many form fields if you want a higher
    conversion rate. Too many form fields may drive
    your visitors away. Ask for only that information
    that you actually require from them. As per a
    study conducted by QuickSprout, landing pages
    that had only three form fields were able to
    reach a conversion rate of 25 percent, while this
    was only 15 percent for the landing pages that
    had six or more form fields.

11
  • Use more of Visuals A picture is truly worth
    more than thousand words. This works for your
    Facebook landing page too. If you want to
    communicate your message effectively in the
    shortest time span possible you can do it only by
    using visual elements in your landing page. Here,
    you need to understand that more than 60 of
    people in this world are visual learners and
    people hardly have the time to read. Make sure
    the visuals you use reflect your brand in the
    best way possible and capture the attention of
    your visitors, without overwhelming their eyes.

12
  • Use Designs that are Mobile-ready and
    Responsive 40 Facebook users use their mobiles
    to access Facebook and this will only keep
    increasing. This is what you need to keep in mind
    while designing your Facebook Landing Page. Make
    sure your landing page functions well on all
    kinds of devices, helping the users navigate
    easily. The form should also be easier to fill in
    via mobile devices.

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  • If you are not aware of CSS and HTML, you can
    even make use of a landing page builder tool such
    as ShortStack.com. All these templates are
    optimized for mobile devices and you can use any
    of them to design your landing page. It is also a
    better idea to try your landing page on multiple
    platforms and see how it looks and functions.

14
  • Keep just one Call-to-Action per landing page
    Too many CTAs may only lead to confusions that
    might drive your visitors away. There should be
    just one clickable item on your landing page. Use
    as less features as possible and cut down on
    those drop-down menus, social icons and links.
    You should have only one goal per landing page
    and this goal should be achieved through a single
    call-to-action.

15
Contact us
  • Business Name Web Brain InfoTech
  • Contact Person Rahul
  • Address 40, 1st Floor, Hasanpur Village, New
    Delhi, 110096
  • Phone 91-11-450-864-14
  • Mobile 91-782-774-2414
  • Skype webbraininfotech
  • E-Mail info_at_webbraininfotech.com

16
Thank You
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