Mobile app development trends to look out for in 2017

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Mobile App Trends to Look Out for in 2017
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Introduction

• Smartphones have become essential in this digital
  era. Nowadays, its not only for making a phone
  call or sending a text, but Its mostly connected
  with our soul.
•  
• Mobile apps have made it possible for consumers
  to perform a wide variety of tasks. A recent
  report by comScore showed that mobile users had
  surpassed number of users on PC in 2014.
• Apple App Store currently has over 2 million apps
  while Google Play store has over 2.2 million.
  These figures are only set to increase.

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Ever changing landscape
  Mobile apps development is not only happening
for smartphones today. They are now being
developed for use on different devices including
wearables, smart cars, connected homes and much
more. SurveyMonkey estimates that the global
revenue from mobile apps will grow to 962.5 by
2017. Other reports indicate that the increased
usage levels of mobile apps on different devices
will see the industry growth to be worth more
than 100 billion by 2020.
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The industry is showing rapid advancements in
technology. 2017 promises to be an exciting year
for mobile apps. The following are some trends to
look out for in the coming year

• Increase in progressive web apps (PWAs)
• Increase in location based services
• Shift to streaming technology
• Increased use of augmented reality in apps
• Integration of machine learning apps
• Security will become a critical issue
• Growth of Internet of Things (IoT)
• Improved design
• Integration of mobile payments

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Increase in progressive web apps (PWAs)

•  
• Progressive Web Apps are websites that are
  designed to feel and look like mobile apps. With
  the increased use of mobile devices to access
  information on the internet, these are bound to
  become more popular for both small and medium
  sized businesses.
• PWAs are also set to gain popularity as Google
  and other search engines introduce mobile driven
  search result algorithms that give priority to
  mobile friendly websites.
• Small and Medium Enterprise application
  developmentwill lean towards PWAs for their
  affordability and the better user experience they
  provide.

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Increase in location based services

•  
• There has been more focus on providing
  location-based services including
  location-tracking and navigational tools. This
  trend is set to increase in 2017.
• Location based services are set to evolve even
  further to provide users with deals and
  information in real-time. These services can be
  implemented for offers in retail, indoor mapping,
  navigation, security and much more.
• The trend towards an increase in this area is
  evident as various tech giants have invested in
  location based services.

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Shift to streaming technology
If the popularity of Netflix, YouTube and Amazon
Prime is anything to go by, consumers will tend
towards streaming technology in the coming year.
The shift in consumer behavior is largely
because of the affordability and convenience of
streaming content as opposed to subscribing to
traditional   cable TV. The demand for
video streaming apps is set to grow as the demand
for streaming services increases. The demand is
predicted to peak in 2017.
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Increased use of augmented reality in apps

•  
• Augmented Reality (AR) apps were once thought to
  be gimmicky. However, with the increase in
  wearable devices and smartphones, AR tools will
  find hyper usage.
• Wearables have provided a landscape upon which
  AR tools can be applied more productively and
  effectively than previously thought.
• A good example is when someone sends a text with
  a keyword, an app related to the word or a
  specific action will be performed.

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Integration of machine learning apps

•  
• Technology companies, such as Facebook, Google,
  IBM and Microsoft are investing in Artificial
  Intelligence and machine learning.
• The tech giants are setting groundwork for the
  move towards consumer services that operate
  without human intervention, which many believe
  will improve services to consumers.
•  
• Artificial intelligence and machine learning will
  drive development of apps in 2017. Self-learning
  apps can help to improve customization and
  therefore enhance services to consumers based on
  their preferences or location.

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Security will become a critical issue

•  
• As technology continues to surge at breakneck
  speed, so do security threats. As more people use
  their smartphones for various tasks, they save
  and share sensitive and private data on their
  phones.
• The security of the smartphone is therefore set
  to become even more crucial as more apps become
  available to consumers.
•  
• Despite sharing a lot of sensitive and private
  information on their smartphones, not many people
  take the security of their phones seriously.
  However, developers are becoming increasingly
  concerned about security.
• Developers are set to provide more security
  features that are in-built in their apps. These
  are set to make a big difference in the coming
  year and will be prioritized.

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Growth of Internet of Things (IoT)

•  
• Apps that provide interconnectivity are becoming
  increasingly popular. The fields in which they
  are applied are set to increase in 2017.
• Fields, such as education, health, smart homes,
  security and transportation are experimenting
  with the application of the IoT. Such
  integrations will involve an increase in the
  sharing of data and more complex platforms to
  enable devices to communicate.

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Improved design
  1) User experience is one of the major driving
forces behind app design and development. As a
result, app developers will place a great deal of
focus on providing users with visually appeal
apps. 2) Some trends in design to look out for
in 2017 will include splash screens, parallax
graphics, split-screens,   micro interactions
and grid-based design. 3) Companies will be
seeking the services of graphic artists and
animators to provide more user friendly and
visually interesting apps.
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Integration of mobile payments

•  
• As more people use their phones to search for
  information and carry out tasks, developers are
  seeking to facilitate carrying out these tasks on
  mobile.
• There is set to be a surge in the integration of
  payment capabilities on apps. Shoppers will be
  able to complete transactions on apps and not
  have to visit the websites to do so.
• Developers are seeking to provide safe and secure
  ways to facilitate mobile payments.

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Conclusion
There are many more advances expected in the app
industry in the coming year. At a high level,
these will be the driving force for App
Development companies and trends in the coming
year. Understanding an Industry needs and
implementing a reliable solution will be the
priority for success in 2017.
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