Mobile app development trends to look out for in 2017 - PowerPoint PPT Presentation

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Mobile app development trends to look out for in 2017


Mobile app development trends to look out for in 2017 - Entrepreneurs, IT Leaders and SME’s must know the trends of Mobile Apps in 2017. It helps them to focus more on these and innovate. Here is the new upcoming trends in mobile applications. – PowerPoint PPT presentation

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Title: Mobile app development trends to look out for in 2017

Mobile App Trends to Look Out for in 2017
  • Smartphones have become essential in this digital
    era. Nowadays, its not only for making a phone
    call or sending a text, but Its mostly connected
    with our soul.
  • Mobile apps have made it possible for consumers
    to perform a wide variety of tasks. A recent
    report by comScore showed that mobile users had
    surpassed number of users on PC in 2014.
  • Apple App Store currently has over 2 million apps
    while Google Play store has over 2.2 million.
    These figures are only set to increase.

Ever changing landscape
  Mobile apps development is not only happening
for smartphones today. They are now being
developed for use on different devices including
wearables, smart cars, connected homes and much
more. SurveyMonkey estimates that the global
revenue from mobile apps will grow to 962.5 by
2017. Other reports indicate that the increased
usage levels of mobile apps on different devices
will see the industry growth to be worth more
than 100 billion by 2020.
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The industry is showing rapid advancements in
technology. 2017 promises to be an exciting year
for mobile apps. The following are some trends to
look out for in the coming year
  • Increase in progressive web apps (PWAs)
  • Increase in location based services
  • Shift to streaming technology
  • Increased use of augmented reality in apps
  • Integration of machine learning apps
  • Security will become a critical issue
  • Growth of Internet of Things (IoT)
  • Improved design
  • Integration of mobile payments

Increase in progressive web apps (PWAs)
  • Progressive Web Apps are websites that are
    designed to feel and look like mobile apps. With
    the increased use of mobile devices to access
    information on the internet, these are bound to
    become more popular for both small and medium
    sized businesses.
  • PWAs are also set to gain popularity as Google
    and other search engines introduce mobile driven
    search result algorithms that give priority to
    mobile friendly websites.
  • Small and Medium Enterprise application
    developmentwill lean towards PWAs for their
    affordability and the better user experience they

Increase in location based services
  • There has been more focus on providing
    location-based services including
    location-tracking and navigational tools. This
    trend is set to increase in 2017.
  • Location based services are set to evolve even
    further to provide users with deals and
    information in real-time. These services can be
    implemented for offers in retail, indoor mapping,
    navigation, security and much more.
  • The trend towards an increase in this area is
    evident as various tech giants have invested in
    location based services.

Shift to streaming technology
If the popularity of Netflix, YouTube and Amazon
Prime is anything to go by, consumers will tend
towards streaming technology in the coming year.
The shift in consumer behavior is largely
because of the affordability and convenience of
streaming content as opposed to subscribing to
traditional   cable TV. The demand for
video streaming apps is set to grow as the demand
for streaming services increases. The demand is
predicted to peak in 2017.
Increased use of augmented reality in apps
  • Augmented Reality (AR) apps were once thought to
    be gimmicky. However, with the increase in
    wearable devices and smartphones, AR tools will
    find hyper usage.
  • Wearables have provided a landscape upon which
    AR tools can be applied more productively and
    effectively than previously thought.
  • A good example is when someone sends a text with
    a keyword, an app related to the word or a
    specific action will be performed.

Integration of machine learning apps
  • Technology companies, such as Facebook, Google,
    IBM and Microsoft are investing in Artificial
    Intelligence and machine learning.
  • The tech giants are setting groundwork for the
    move towards consumer services that operate
    without human intervention, which many believe
    will improve services to consumers.
  • Artificial intelligence and machine learning will
    drive development of apps in 2017. Self-learning
    apps can help to improve customization and
    therefore enhance services to consumers based on
    their preferences or location.

Security will become a critical issue
  • As technology continues to surge at breakneck
    speed, so do security threats. As more people use
    their smartphones for various tasks, they save
    and share sensitive and private data on their
  • The security of the smartphone is therefore set
    to become even more crucial as more apps become
    available to consumers.
  • Despite sharing a lot of sensitive and private
    information on their smartphones, not many people
    take the security of their phones seriously.
    However, developers are becoming increasingly
    concerned about security.
  • Developers are set to provide more security
    features that are in-built in their apps. These
    are set to make a big difference in the coming
    year and will be prioritized.

Growth of Internet of Things (IoT)
  • Apps that provide interconnectivity are becoming
    increasingly popular. The fields in which they
    are applied are set to increase in 2017.
  • Fields, such as education, health, smart homes,
    security and transportation are experimenting
    with the application of the IoT. Such
    integrations will involve an increase in the
    sharing of data and more complex platforms to
    enable devices to communicate.

Improved design
  1) User experience is one of the major driving
forces behind app design and development. As a
result, app developers will place a great deal of
focus on providing users with visually appeal
apps. 2) Some trends in design to look out for
in 2017 will include splash screens, parallax
graphics, split-screens,   micro interactions
and grid-based design. 3) Companies will be
seeking the services of graphic artists and
animators to provide more user friendly and
visually interesting apps.
Integration of mobile payments
  • As more people use their phones to search for
    information and carry out tasks, developers are
    seeking to facilitate carrying out these tasks on
  • There is set to be a surge in the integration of
    payment capabilities on apps. Shoppers will be
    able to complete transactions on apps and not
    have to visit the websites to do so.
  • Developers are seeking to provide safe and secure
    ways to facilitate mobile payments.

There are many more advances expected in the app
industry in the coming year. At a high level,
these will be the driving force for App
Development companies and trends in the coming
year. Understanding an Industry needs and
implementing a reliable solution will be the
priority for success in 2017.
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