Website Branding : More You Do More Traffic You Get

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Website Branding More you do More Traffic you
get
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A stunning website design is never enough for a
successful website it also needs to reflect the
brands identity. While creating a website,
ensure the colors, fonts, images, navigation and
every elements of the website should be optimized
to represent a brand. A website is one of the
most important components contributing to the
online presence and therefore it is required to
be in sync with the brands identity.
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Here are few important branding tips to follow

• Logo
• Color
• Apps and Widgets
• Tone of the content
• Pictures or visual cues related to the brand

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Logo
A logo is kind of a visual synonym of a companys
name. A logo design cannot be overlooked when it
comes to branding and a good website. A strong
logo is an important element of a websites
branding strategy. Also, ensure to place the logo
where its easily visible and keep it consistent
across all the pages.
Color
A good color palette is what a website requires
for branding. As simple as it sounds to decide on
a color for the website, it basically simulates
various emotions and co-relates to various things
and characteristics.  Therefore, it is important
to do a little research on various colors and
their significance and relation. Ensure to check
the colors effects and its association with the
things the brand represents, before deciding on
one.
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Apps And Widgets
There are number of apps and widgets that can be
included in the website for enhanced user
experience. However, its the quality that
matters and not the quantity. Ensure to choose an
app that goes with the target market and the tone
of the brand. For instance, a Facebook comment
widget will goes well with a musicians website
and not a site dealing with legal matters.
Tone Of The Content
The language used in the content should
strengthen the brands character and personality.
If the brand is friendly, down to earth and its
audience is young and tech savvy, it is advised
to use friendly informal tone for the content.
However, if its an investment banking website,
the tone of voice for the content should be much
formal. The tone of voice is highly important to
represent a brand and should be given utmost
consideration.
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Pictures Or Visual Cues Related To The Brand
It is important to implement pictures those are
customized and correlated with the brand. The
picture will be placed on the homepage of the
website and will be the first thing the users
notice. Hence, it is recommended to choose
pictures that emphasizes on the organization and
its values. Follow these above mentioned tips for
branding and attracting more visitors.
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