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Title: MKT 571 Final Exam Latest UOP Complete Class Assignments

MKT 571 Final Exam
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  • 1. Which component of a marketing audit includes
    major developments in income, prices, savings,
    and credit that affect the company?
  • Technological
  • Political
  • Economic
  • Cultural
  • 2. Marketers must see themselves as benefit
    providers. For example, when a shopper purchases
    new shoes, he or she expects the shoes to cover
    his or her feet and allow him or her to walk
    unobstructed. This is an example of what level in
    the consumer-value hierarchy?
  • Core benefit
  • Pure tangible product
  • Basic product
  • Potential benefit
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  • 3. What type of strategy consists of geographical
    pricing, price discounts and allowances,
    promotional pricing, and differentiated pricing?
  • Regular prices
  • Price adaptation
  • Altered pricing
  • Fixed pricing
  • 4. A company can learn a great deal by analyzing
    the degrees of brand loyalty. For example,
    ________ can show the firm which brands are most
    competitive with its own.
  • hard-core loyals
  • split loyals
  • shifting loyals
  • Switchers
  • Find the final exam answers here MKT 571 Final
    Exam Questions with Answers

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  • 5. Marketers need to identify the hierarchy of
    attributes that guide consumer decision making in
    order to understand different competitive forces
    and how these various sets get formed. This
    process of identifying the hierarchy is called
  • market valuation
  • market estimation
  • brand association
  • market partitioning
  • 6. Which of the following is a strategy that uses
    the manufacturers sales force, trade promotion
    money, or other means to induce intermediaries to
    carry, promote, and sell the product to end
  • Strategic plan
  • Lock strategy
  • Push strategy
  • Pull strategy
  • To download the complete answer check MKT 571
    Entire Course

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  • 7. What are the four characteristics of a
    marketing audit?
  • Simple, unique, randomly, and exclusive
  • Announced, semi-annually, dependent, and
  • Comprehensive, systematic, independent, and
  • Dependent, non-comprehensive, quarterly, and
  • 8. ABC Technology is nearing completion on their
    product and market research has discovered a
    competitor is also close to launching a similar
    product. ABC has decided launch before their
    competition, this is called ________.
  • first entry
  • parallel entry
  • late entry
  • early entry
  • Complete Answers here MKT 571 Complete Assignments

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  • 9. What can enhance the value of Web-based
    shopping experiences to serve as personal
    shopping assistants or Web-site guides?
  • E-mail
  • Avatars
  • Tablets
  • Smartphone
  • 10. Through its cutting-edge point-of-sale
    inventory, management technology, and highly
    efficient shipping practices, Wal-Mart is able to
    keep its inventory expenditure extremely low and
    to pass these savings on to consumers in the form
    of low prices. Wal-Marts strategy is best
    described as ________.
  • Overall cost leadership
  • market development
  • integrative growth
  • Differentiation
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    Final Exam Latest

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  • 11. If the Ford GT is designed to accelerate to
    50 miles per hour within 10 seconds, and every
    Ford GT coming off the assembly line does this,
    the model is said to have high ________.
  • compatibility
  • durabilitybmw
  • interoperability
  • conformance quality
  • 12. Which control should periodically reassess
    its approach to the marketplace with a good
    marketing audit?
  • Marketing control
  • Ethical control
  • Performance control
  • Strategic control
  • 13. What is the perceived monetary value of the
    bundle of economic, functional, and psychological
    benefits customers expect from a given market
    offering because of the product, service, people,
    and image?

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  • Total management benefit
  • Complete marketing benefit
  • Total customer benefit
  • Ultimate service benefit
  • Complete paper here MKT 571 Week 6 Final Exam
  • 14. With ________ as a target market strategy,
    the firm concentrates on serving many needs of a
    particular customer group.
  • market specialization
  • product specialization
  • selective specialization
  • single-segment concentration

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  • 15. Which of the following can induce a firm to
    expand into the international arena?
  • A saturated foreign market
  • Cater to a domestic mass market
  • High income level of domestic consumers
  • A saturated domestic market
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  • 16. The effect of exposures on audience
    awareness depends on the following three factors
  • space, communication, and advertisements
  • reach, frequency, and impact
  • distance, timing, and focus
  • height, length, and width

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  • 17. 2Wheels conducts exhaustive customer surveys
    to discover customer preferences and attitudes
    towards the brand. Sally uses cluster analysis to
    classify the data and help the company determine
    the trends in the information. Sally is using the
    technique of ________.
  • data marketing
  • data governance
  • data accumulation
  • data mining
  • To download the complete answer check MKT 571
    Final Exam
  • 18. A music school in Boyles Height, LA,
    specializes in teaching the guitar and the
    violin. After a spurt in growth and a few
    successful years, the school is experiencing a
    slowdown in sales and stability in its profits
    due to an increase in competition. The school is
    in the ________ stage of its life cycle.
  • decline
  • maturity
  • obsolescence
  • growth

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  • 19. A firm must know where to position its
    product based on price and ________.
  • region
  • quality
  • promotional efforts
  • Communication
  • 20. The ability to meet humanitys needs without
    harming future generations is now a top priority
    in most corporate agenda________.
  • righteousness
  • rules
  • ethics
  • sustainability 
  • Download for answers UOP Course Tutorial

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  • 21. What type of control focuses on measuring a
    companys products territories, customer groups,
    segments, trade channels, and order sizes to help
    expand or eliminate any products or marketing
  • Activity
  • Profitability
  • Solvency
  • Efficiency 
  • 22. Another basis for decision-making is referred
    to as ________.
  • ethical practices
  • situational ethics
  • ethical dilemmas
  • correct ethics 
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    Exam Study Materials

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  • 23. BMW's "The ultimate driving machine,"
    American Express' "Don't leave home without it,"
    New York Times' "All the news that's fit to
    print," and ATT's "Reach out and touch someone"
    are all examples of ________.
  • brand slogan
  • brand personality
  • brand vision
  • brand mission 
  • 24. Which method identifies the effect
    sponsorship has on consumers brand knowledge?
  • Demand-side method
  • Pricing method
  • Supply-side method
  • Positioning method 

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  • 25. A social definition of marketing says ______.
  • a company should focus exclusively on achieving
    high production efficiency, low costs, and mass
    distribution to facilitate the broadest possible
    access to the companys products
  • marketing is the process of extracting maximum
    value from consumers to facilitate corporate
  • marketing is the process by which individuals and
    groups obtain what they need and want through
    creating, offering, and freely exchanging
    products and services of value with others
  • effective marketing requires companies to remove
    intermediaries to achieve a closer connection
    with direct consumers 
  • Want help? Click to download UOP MKT 571
    Individual Assignments

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  • 26. Prestige LLC, a small company that
    manufactures specialty cereals and energy bars,
    wants to launch a "green marketing" program in
    response to heightened consumer awareness about
    environmental issues. What should the company do
    to maximize the program's chances of being
  • Emphasize benefits to the consumer rather than
    environmental benefits.
  • Explain the rules and regulations laid out by
    governmental agencies to protect the environment.
  • Demonstrate that the products will benefit both
    customers and the society in the long-term.
  • Focus on the efforts and costs incurred by the
    company to bring these "green" products to
  • 27. The marketing manager needs to know the cost
    of the research project before approving it.
    During which stage of the marketing research
    process would such a consideration most likely
    take place?
  • Step 1 defining the problem
  • Step 2 developing the research plan
  • Step 4 analyzing the information
  • Step 5 drafting the report 

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  • 28. New-to-the-world products are ________.
  • new product enhancements that supplement
    established products
  • existing products that are targeted to new
    geographical markets
  • new products that create an entirely new market
  • low-cost products designed to obtain an edge in
    highly competitive markets 
  • 29. _______ is an approach that considers
    different ethnic and cultural segments require
    targeted marketing campaigns and tactics.
  • Ethnic-based marketing
  • Diversity marketing
  • Multicultural marketing
  • Specialized marketing 

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  • Want more details? Download now MKT 571 Final
  • 30. The three guidelines for anticipating
    management reactions are (1) prior to the crisis
    during normal day-to day operations, (2) at the
    moment some event triggers the crisis, and (3)
    during the crisis situation that triggers the
    event. These guidelines are the stages for
  • decision making
  • provoking solutions
  • crisis management
  • problem-solving
  • About Author 
  • This article covers the topic for the University
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    Final Exam Assignment from UOP. Other topics in
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