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Title: MKT 571 Final Exam Latest UOP Tutorials

MKT 571 Final Exam Question Answers
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  • Which component of a marketing audit includes
    major developments in income, prices, savings,
    and credit that affect the company?
  • Technological
  • Political
  • Economic
  • Cultural
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  • Marketers must see themselves as benefit
    providers. For example, when a shopper purchases
    new shoes, he or she expects the shoes to cover
    his or her feet and allow him or her to walk
    unobstructed. This is an example of what level in
    the consumer-value hierarchy?
  • Core benefit
  • Pure tangible product
  • Basic product
  • Potential benefit
  • What type of strategy consists of geographical
    pricing, price discounts and allowances,
    promotional pricing, and differentiated pricing?
  • Regular prices
  • Price adaptation
  • Altered pricing
  • Fixed pricing

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  • A company can learn a great deal by analyzing the
    degrees of brand loyalty. For example, ________
    can show the firm which brands are most
    competitive with its own.
  • hard-core loyals
  • split loyals
  • shifting loyals
  • switchers
  • Marketers need to identify the hierarchy of
    attributes that guide consumer decision making in
    order to understand different competitive forces
    and how these various sets get formed. This
    process of identifying the hierarchy is called
  • market valuation
  • market estimation
  • brand association
  • market partitioning
  • Which of the following is a strategy that uses
    the manufacturers sales force, trade promotion
    money, or other means to induce intermediaries to
    carry, promote, and sell the product to end
  • Strategic plan
  • Lock strategy
  • Push strategy
  • Pull strategy

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  • What are the four characteristics of a marketing
  • Simple, unique, randomly, and exclusive
  • Announced, semi-annually, dependent, and
  • Comprehensive, systematic, independent, and
  • Dependent, non-comprehensive, quarterly, and
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    Final Exam Question Answer
  • ABC Technology is nearing completion on their
    product and market research has discovered a
    competitor is also close to launching a similar
    product. ABC has decided launch before their
    competition, this is called ________.
  • first entry
  • parallel entry
  • late entry
  • early entry
  • What can enhance the value of Web-based shopping
    experiences to serve as personal shopping
    assistants or Web-site guides?
  • E-mail
  • Avatars
  • Tablets
  • Smartphones

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  • Through its cutting-edge point-of-sale inventory,
    management technology, and highly efficient
    shipping practices, Wal-Mart is able to keep its
    inventory expenditure extremely low and to pass
    these savings on to consumers in the form of low
    prices. Wal-Marts strategy is best described as
  • Overall cost leadership
  • market development
  • integrative growth
  • differentiation
  • If the Ford GT is designed to accelerate to 50
    miles per hour within 10 seconds, and every Ford
    GT coming off the assembly line does this, the
    model is said to have high ________.
  • compatibility
  • durabilitybmw
  • interoperability
  • conformance quality
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  • Which control should periodically reassess its
    approach to the marketplace with a good marketing
  • Marketing control
  • Ethical control
  • Performance control
  • Strategic control

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  • What is the perceived monetary value of the
    bundle of economic, functional, and psychological
    benefits customers expect from a given market
    offering because of the product, service, people,
    and image?
  • Total management benefit
  • Complete marketing benefit
  • Total customer benefit
  • Ultimate service benefit
  • With ________ as a target market strategy, the
    firm concentrates on serving many needs of a
    particular customer group.
  • market specialization
  • product specialization
  • selective specialization
  • single-segment concentration
  • Which of the following can induce a firm to
    expand into the international arena?
  • A saturated foreign market
  • Cater to a domestic mass market
  • High income level of domestic consumers
  • A saturated domestic market

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  • The effect of exposures on audience awareness
    depends on the following three factors
  • space, communication, and advertisements
  • reach, frequency, and impact
  • distance, timing, and focus
  • height, length, and width
  • 2Wheels conducts exhaustive customer surveys to
    discover customer preferences and attitudes
    towards the brand. Sally uses cluster analysis to
    classify the data and help the company determine
    the trends in the information. Sally is using the
    technique of ________.
  • data marketing
  • data governance
  • data accumulation
  • data mining
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    Exam Question Answers
  • A music school in Boyles Height, LA, specializes
    in teaching the guitar and the violin. After a
    spurt in growth and a few successful years, the
    school is experiencing a slowdown in sales and
    stability in its profits due to an increase in
    competition. The school is in the ________ stage
    of its life cycle.
  • decline
  • maturity
  • obsolescence
  • growth

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  • A firm must know where to position its product
    based on price and ________.
  • region
  • quality
  • promotional efforts
  • communication
  • The ability to meet humanitys needs without
    harming future generations is now a top priority
    in most corporate agenda________.
  • righteousness
  • rules
  • ethics
  • sustainability 
  • What type of control focuses on measuring a
    companys products territories, customer groups,
    segments, trade channels, and order sizes to help
    expand or eliminate any products or marketing
  • Activity
  • Profitability
  • Solvency
  • Efficiency 

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  • Another basis for decision-making is referred to
    as ________.
  • ethical practices
  • situational ethics
  • ethical dilemmas
  • correct ethics 
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    Exam Question
  • BMW's "The ultimate driving machine," American
    Express' "Don't leave home without it," New York
    Times' "All the news that's fit to print," and
    ATT's "Reach out and touch someone" are all
    examples of ________.
  • brand slogan
  • brand personality
  • brand vision
  • brand mission 
  • Which method identifies the effect sponsorship
    has on consumers brand knowledge?
  • Demand-side method
  • Pricing method
  • Supply-side method
  • Positioning method 

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  • A social definition of marketing says ______.
  • a company should focus exclusively on achieving
    high production efficiency, low costs, and mass
    distribution to facilitate the broadest possible
    access to the companys products
  • marketing is the process of extracting maximum
    value from consumers to facilitate corporate
  • marketing is the process by which individuals and
    groups obtain what they need and want through
    creating, offering, and freely exchanging
    products and services of value with others
  • effective marketing requires companies to remove
    intermediaries to achieve a closer connection
    with direct consumers 
  • Prestige LLC, a small company that manufactures
    specialty cereals and energy bars, wants to
    launch a "green marketing" program in response to
    heightened consumer awareness about environmental
    issues. What should the company do to maximize
    the program's chances of being successful?
  • Emphasize benefits to the consumer rather than
    environmental benefits.
  • Explain the rules and regulations laid out by
    governmental agencies to protect the environment.
  • Demonstrate that the products will benefit both
    customers and the society in the long-term.
  • Focus on the efforts and costs incurred by the
    company to bring these "green" products to

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  • The marketing manager needs to know the cost of
    the research project before approving it. During
    which stage of the marketing research process
    would such a consideration most likely take
  • Step 1 defining the problem
  • Step 2 developing the research plan
  • Step 4 analyzing the information
  • Step 5 drafting the report 
  • New-to-the-world products are ________.
  • new product enhancements that supplement
    established products
  • existing products that are targeted to new
    geographical markets
  • new products that create an entirely new market
  • low-cost products designed to obtain an edge in
    highly competitive markets 
  • _______ is an approach that considers different
    ethnic and cultural segments require targeted
    marketing campaigns and tactics.
  • Ethnic-based marketing
  • Diversity marketing
  • Multicultural marketing
  • Specialized marketing 

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The three guidelines for anticipating management
reactions are (1) prior to the crisis during
normal day-to day operations, (2) at the moment
some event triggers the crisis, and (3) during
the crisis situation that triggers the event.
These guidelines are the stages for
________. decision making provoking
solutions crisis management problem-solving     Ab
out Author   This article covers the topic for
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author is working in the field of education from
last 5 years. This article covers the basic
of MKT 571 Final Exam Assignment from UOP. Other
topics in the class are as follows   MKT 571
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