Report on the summer travel promotion

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Report on the summer travel promotion
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How it worked

• 1. Travelers went at least 100 miles from home to
  visit any attraction or event listed on
  www.travelKS.com or in the Getaway Guide
  
• 2. They took pictures of themselves, family, or
  friends enjoying attractions
  
• 3. They submitted a favorite trip photo with an
  official entry form either online or by mail

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How it worked

• Not a photo contestsweepstakes winners selected
  by random drawing
  
• The photos show that participants traveled to
  discover Kansas treasures

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A win-win-win for Kansas

• 1. Built our states economy by keeping travel
  dollars in Kansas
  
• 2. Supported our communities, attractions, and
  events statewide
  
• 3. Built state pride and interest in the many
  treasures and adventures across our state

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Features

• Encouraged in-state and out-of-state travelers to
  visit our attractionslarge or small
  
• A measurable means to drive traffic to tourism
  destinations
  
• No complicated redemption or fulfillment burdens
  
  
• No advertising or promotional spending required
  for attractions

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How we got the word out

• Over 20,000,000 gross impressions
• Advertising
• Publicity
• Website
• Events
• TICs
• E-mail
• School program
• Brochure distribution

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Results

• Over 15,000 visitors to the Mega Giveaway home
  page
  
• Nearly 5,000 entry forms downloaded

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Results

• Over 2,300 entries!
• Over double our goal of 1,000
• 1,598 traditional 724 online

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Results

• Entries represent approx. 2,014 trips
• 1,426 Kansans
• Average spending per trip 350.
• 588 travelers from out-of-state
• Average spending per trip 716.

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Results

• Total spending by all entrants921,000 x 1.5
  (multiplier) approx. 1.4 million economic
  impact
  
• If twice as many people were motivated to travel
  (but did not enter), the total impact was 2.8
  million

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Results

• Entries from 48 states
• 1,600 Kansas entries
• 700 from out of state
• Top 10 states outside KS

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Results

• Most visitedattractions

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Winners

• Winners will be announced by Governor Sebelius at
  a press conference October 19
  
• Prizes from Kansas companies
• Chevrolet
• Coleman
• Sprint
• Bushnell
• Garmin GPS
• Dillons