Midland Tennis Center

1
Imagine if we had a . . . Tennis Center For
Midland
next
2
Was it only a dream?
In 1967 a plan was devised by 91 Midland leaders
to bring the town back to life. They
established 54 objectives. 51 objectives have
been met. One of the 3 objectives yet to be
accomplished is the creation of a Public Tennis
Center
? ? ? 40 years and waiting
next
3
Todays Agenda

• Revive one of Midlands unmet goals.
• Connect with todays city planning initiatives
  and developments.
• Explain the needs of tennis players and share
  our vision for growth.
• Invite you to imagine the potential of having
  a Public Tennis Center.
• You never miss, what you never have.

Its theright time to fulfill the vision.
Optimism creates opportunity
next
4
Its much morethan tennis!
Why Tennis?

• Its about fun, fitness, friends family.
• Its ultimately about creating a stronger
  and more vibrant city.
• Its synergy!

Its aboutdoing life well!
next
5
We want to build self-esteem confidence
discipline respect trust sportsmanship
fairness vision goal-setting hope and a better
Midland
Our Mission

• To give everyone the opportunity to experience
  the game of tennis, regardless of physical,
  financial or geographical barriers.
• A Public Tennis Center will also
• Promote health awareness for families,
  corporations, teams coaches.
• Foster economic development in Midland through
  additional USTA UIL district, regional and
  national tournaments.
• Strengthen the efforts of allCommunity Based
  Organizations.

next
6
Good citizens make good cities.
We do this by collaborating with

• Community Based Organizations Big Brothers,
  Big Sisters, Boys Club, Girls Club, Camp
  Fire, Casa de Amigos, YMCA, churches, Greater
  Ideal, High Sky, Martin Luther King Community
  Services, etc.
• School Systems Regional ISDs MISD, private,
  charters, church schools, and home-taught
  associations.
• Special Population Programs Wheelchair
  Tennis, Hearing Impaired, and Special Olympics.

Midland YMCA
next
7
Casa de Amigos Reach-out Tennis Midland
The reason USTA chose Casa de Amigos was because
children could receive after-school tutoring as
well as learn to play tennis. Luis Valdez,
United States Tennis Association
Representative
next
8
Regional Outreach
Andrews Big Springs Crane Forsan Ft.
Stockton Lamesa Lubbock Monahans Odessa Pecos Semi
nole Stanton Tahoka Wink
We have USTA programs within 120 mile
radius. They come to Midland because we go
to them.
next
9
Area Tennis Centers
7
14
7
Abilene Amarillo Kerrville Lubbock Plano Sout
hlake Waco Wichita FallsWichita Falls San
Angelo ? Odessa ?
12
21
14
13
16
?
19
?
14
Lighted Courts
next
10
Rose Park Tennis CenterAbilene, TX
MembershipProgramsWork!

• Family (140 x 52) 7,280
• Adult (85 x 67) 5,695
• Juniors (55 x 63) 7,280
• 182 Monthly Players 16,440

next
11
Why invest in a Tennis Center now?

• USTA has restructured the game.
• Through equipment modification and game
  variations.
• Increase in children senior players as well
  as the usual youth players.
• Physically-challenged now have the opportunity
  to play!
• More tennis players are created!

Tennis has changed for the better. No one is
excluded!
next
12
Why invest in a Tennis Center now?
Vision Civic Pride Quality of Life

• To fulfill Midlanders 1967 Vision.
• To strengthen Midlands growing civic pride and
  reputation in sports.
• To create additional local, regional and
  national opportunities.
• To promote business retention and decrease
  relocation considerations.
• To develop positive economic impact.

next
13
Availability creates opportunity. Opportunityyiel
ds participation.
What hinders public tennis?

• Midlands population has increased since 1967,
  but the City has lost 30 public courts during
  that time.
• Lack of lighted courts limits after-hour play
  for working adults.
• Adequate practice time is inconvenient and
  limited.
• Dysfunctional infrastructure stifles program
  creation and development.

next
14
Midland Has Lost 30 Public Courts
Midlander
Indoor
Outdoor
KimberlyPark
- 3
- 8
- 4
PotentialRelocation Lee High School
10
ElksClub
-6
-2
HildagoPark
UlmerPark
-4
-3
MidlandFreshman
next
15
GoddardJr. High
3
3
AbellJr. High
Lee Sr. High
10
San JacintoJr. High
3
3
AlamoJr. High(Omni)
8
Washington ParkCity Courts
3
MidlandSr. High
Midland has 33 School Courts
next
16
6
GreentreeCountry Club
MidlandCountryClub
14
MidlandCollege
18
RacquetClub
11
Midland has 59 Private Courts
next
17
Victory from strength. Strength from
unity. Unity from ashared vision.
What hinders school tennis?

• Fragmented and dispersed locations.
• Teamwork, partnerships and availability of
  public courts.
• 3rd thru 6th grade USTA Team Tennis leagues
  due to lack of courts.
• Area wide Junior Excellence programs.
• Acceleration to higher levels of excellence
  require a place to foster consistent practice
  routines playoffs.

next
18
and special populations?

• Community Based Organizations (CBOs) and
  United States Tennis Association (USTA) programs
  are underserved during the year, especially
  during the peak season.
• Inclusion of Midlands special-needs players
  are discouraged by inadequate access and
  services.
• They want to play. Lets help them win!

A lower priority? Not any longer. Its time to
act. We can do better.
next
19
What kind of a Public Tennis Center?

• Its Character Benefit
• Its Features Services

next
20
Benefits
Lets build something were proud of!

• Functional
• Efficient
• Multiple Venues
• Support Services
• Community Landmark
• Regional National Destination
• Positive Community Economic Impact

next
21
Features
Post-tension courts that require less maintenance

• 24 Lighted Courts
• 4 Covered Courts
• 2 Omni Courts
• 1 Center Court
• Rest Rooms Lockers
• Multi-Purpose Building
• Instructional Class Rooms
• Fitness Machines

next
22
Who plays at a Public Tennis Center?

• Participants of USTA Programs
• Area-wide Education ISD Groups
• Community Based Organizations
• Junior Development Groups
• Future leagues and programs
• Elderly Leagues
• Men Women Leagues
• Family Leagues
• Future Special Olympics

next
23
14 USTA Programs

• Balloon Tennis
• Scoop It Up
• USA 1-2-3
• USA Team Tennis
• Special Populations
• Wheelchair Tennis
• School Assemblies
• In-Services
• Field Trips
• Tennis Carnivals
• Tennis Blitz
• USTA Tournaments
• Wheelchair Tournaments
• USTA Leagues

next
24
11 Education Programs

• Health Fitness Awareness
• School Assemblies
• In-Services
• Field Trips
• Head Start
• Special Populations
• At Risk
• D.A.R.E
• Duals for Jr. High and High School
• Jr. High Tournaments
• Sr. High Tournaments

next
25
Example MISD Programs
Great Potential Limited Opportunity for
Participation
619 Headstart, Pre-K 5,987 Primary
4,831 4th 6th 3,273 Junior High
5,737 Senior High 370 Special Ed 20,817 MISD
Students
The majority are un-plugged.
next
26
Reach-Out Tennis Programs
Sparking InterestFor Tennis Is Easy. Having
Consistent Practice TimeIs The Struggle.
5,112 Tennis Blitz 1 Day Program (Total for
6 Years) 3,827 CBO Reach-Out 8 Week
Program (Total for 8 Years) 3,664 Casa De
Amigos 12 month program (Total for 8 Years)
next
27
15 CBO Programs

• Casa de Amigos
• High Sky
• MARC
• YMCA
• Boys Girls Club
• Boy Girl Scouts
• Head Start
• Big Brothers/Sisters
• Camp Fire
• Home Taught Assoc.
• Charter Schools
• Churches
• Private Schools
• Rural Communities
• Benefit Tournament

next
28
14 Junior Development Programs

• USA Team Tennis
• Team Tennis
• Team Tennis 56
• Team Tennis 79
• Junior Tennis Leagues
• Match Day Events
• Area Tournaments
• After School Clinics
• Area 3-Day Camps
• Partners for Life
• Pro on the Road
• Challenge of the Cities
• Adult/Junior Challenge
• Wheelchair Expo

next
29
How Will It Operate?
next
30
Area Cities Tennis Center Comparison
Most cities own and maintain the facility using
city staff, but tennis staff are contracted.
next
31
City of Midland Capital, Maintenance
Operational Funds
501-C3 BoardCapital Funding, Finances Grants
United States Tennis Association Diverse Private
Sector Groups Area and National
Foundations Capital Program Funding
Proposed Organization

• Management TeamOperations
• Executive Director and Staff.
• Day to day operations, and budgeting.
• Event scheduling and maintenance.
• Staff Instructors scheduling.
• Manage Tennis Center Membership.

Potential Partners Capital and/or Matching Funds
next
32
Other City Planning For Tennis Centers
San Angelo is planning on 12 lighted
courts. Odessa is reviewing options.
There is an area-wide facility need to be
met.Which city will lead?
next
33
What About Revenues?

• Individual Membership
• Group Membership
• Grants and Donations
• Various Sponsorship Levels
• Special Events Usage Tickets
• Tournaments
• School Programs
• Training Camps
• Pro Shop

• Stop Leaks
• Redirect to Midland
• Grow!

next
34
Tournaments Direct Visitor Spending
Based on 75/day/person from Midland Convention
Visitor Bureau
Additional events include Supers, Wheelchair
Nationals Adult USTA
next
35
The visioncontinues. The needremains.
The Vision
To give everyone the opportunity to experience
the game of tennis, regardless of physical,
financial or geographical barriers. If we commit
to this, just imagine the possibilities for all
of Midland
next
36
The Time Is Right Because

• USTA has redirected their national efforts to
  communities that promote grassroot programs
• Reachout
• Minority
• Mulit-cultural
• Home, private and public schools

next
37
The Time Is Right Because

• USTA believes in our mission
• that all people regardless of physical,
  financial geographical barriers should have
  the opportunity to experience tennis and what
  it has to offer to build character.

next
38
The Time Is Right Because

• Midland has a USTA Representative who believes
  in the mission.
• He has worked in the Permian Basin since 1995
  with schools, community-based organizations,
  outreach organizations and with Casa de Amigos
  ReachOut programs and knows the demand for such a
  tennis center.

next
39
The Time Is Right Because

• City councilman, city officials and our
  community have pride in what they promote and
  build.
• A Public Tennis Center will compliment recent
  developments to strengthen civic and family
  life in Midland.

next
40
A Public Tennis Center is one of the highest
requested new sports venues. From a recent
Parks Recreation city-wide survey.
The Time Is Right Because

• Our board, steering committees and volunteers
  believe in our mission.
• Midlands interest in tennis is diverse, strong
  and increasing.
• Midlands economy is growing!

next
41
The Right Time Is Now!
Lets Not Wait Another 40 Years For The
Next Right Time.
next
42
The opportunityis before us.
The Results

• Fun, Fitness, Friends and Family
• Individual Character Development
• Team Building Experiences
• Community Outreach Strengthened
• Economic Impact and Civic Pride
• Business Retention and Attraction
• Be a Regional/National Destination
• Meet the current growing needs
• Fulfill the 1967 vision

next
43

• Is Midland able to do this?
• Yes, we do have the ability!
• Is Midland willing to do this?
• Yes, we do have the resolve!
• When will Midland start?
• Today! We are ready this day to commit to
  building a better Midland for all!

Thank you for your time! Your questionsplease.