Promoting a Museum Without Budget YouTube and Viral Marketing

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Promoting a Museum Without Budget YouTube and
Viral Marketing

• Drew Martin
• University of Hawaii

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The Assignment

• Introduction
• Advertising Strategy Decisions
• Creative Plan and Copy
• Roll the Camera
• Create and Edit
• Post and Pray

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Background
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The Problem
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Microsoft Movie Maker
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Downloads.com
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A Perfect Day in Hilo
http//www.youtube.com/watch?vWf8w-pGiZnM
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Perfect Day in Hilo
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Perfect Day in Hilo
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Perfect Day in Hilo
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Perfect Day in Hilo
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Perfect Day in Hilo
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Perfect Day in Hilo
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Visitor Comments
Perfect Day in Hilo

• I've never been to Hilo Hawaii.May be somedayI
  want to see the volcano! Your video is so
  beautiful.thanks for inviting.
• Amazing! it's like a video mapped out my whole
  entire trip to the big island, definitely
  planning on stopping at lmiloa!
• I'm on my way! Thank you for the invitation!
  Aloha! 5 sunny stars!