Effective Pedagogy and Technology in Your Classroom Center for Faculty Innovation Workshop Series

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Effective Pedagogy and Technology in Your
ClassroomCenter for Faculty Innovation Workshop
Series

• Theresa Flaherty
• Associate Professor of Marketing
• Blackboard in MKTG 380

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Online Courses Taught at JMU
MBA 685 Information Security Ethics Policy
MKTG 380 Principles of Marketing
Asynchronous
Synchronous
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(No Transcript)
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Seven Principles for Good Practice in
Undergraduate Education
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1. Encourages contact between students and
faculty

• Faculty Information Page

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1. Encourages contact between students and
faculty

• Online Student Information Form

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1. Encourages contact between students and
faculty

• Daily Announcements

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1. Encourages contact between students and
faculty

• Anonymous Feedback Form

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2. Develops reciprocity and cooperation among
students

• Discussion Board

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3. Encourages active learning

• Video Case Assignments

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3. Encourages active learning

• Online Quizzes

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4. Gives prompt feedback

• View Grades

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4. Gives prompt feedback

• Video Case Assignments

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4. Gives prompt feedback

• Online Multiple Choice Exams

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5. Emphasizes time on task

• Master Calendar (see next slide)

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MKTG 380 Course Overview Dr. T. Flaherty
Take theday off and enjoy the Independence Day
holiday.
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3. Emphasizes Time on Task

• Video Lectures (Tegrity)

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5. Emphasizes time on task

• Video Case Assignments

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5. Emphasizes time on task

• Multiple Choice Exams

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6. Communicates high expectations

• Brief Overview (9 ½ minutes)

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MKTG 380 Course Overview Dr. T. Flaherty
Take theday off and enjoy the Independence Day
holiday.
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6. Communicates high expectations

• Long Course Overview (36 ½ minutes - Syllabus and
  Schedule)

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6. Communicates high expectations

• Course Contract

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6. Communicates high expectations

• Online Practice Exam

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7. Respects diverse talents and ways of learning

• Study Tips Page

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Questions or Comments?

• Theresa B. Flaherty
• Associate Professor of Marketing
• James Madison University
• College of Business
• Marketing Program
• MSC 0205, ZSh 517
• Harrisonburg, VA 22807
• Phone [phone]
• e-mail flahertb_at_jmu.edu