BYU WorldWide Leadership Meeting Fall 2006

1
BYU World-Wide Leadership Meeting Fall 2006

• Presented by
• Joel Deceuster, President
• BYU Management Society Silicon Valley Chapter

2
Personal Enthusiasm

• The Ultimate Marketing Strategy for Building
  Chapter Momentum

3
Whats An Enthusiast?
Joels Roses
4
Enthusiastic Evangelists

• Joel, Chet, Marilyn, Jay,
• Marcie, Helena

5
2004 vs. 2006

• Membership
• 2004 20 2006 130
• Contacts
• 2004 40 2006 500
• Attendance
• 2004 10 per mtg. 2006 50 per mtg.
• Events/Meetings
• 2004 11 2006 46
• Email Promotions
• 2004 22 2006 Astronomical

6
Whats New?

• Rebranding So. Bay to Silicon Valley Chapter
• Fully loaded MS web site and events calendar
• Relocating from suburbs to downtown SJ
• Executive Briefing and Networking Breakfasts
• Developing Successful Careers - Workshops
• Silicon Valley W.O.M.E.N.
• Professional networking and mentoring group for
  women
• LDS Employment Workshops

7
Whats New?

• Deans Focus Groups
• Deans Reception/Seminar
• Viral Email Promotions
• Cougar Club, Law Society, Alumni Association,
  Ward Lists
• Pass Along Cards
• Contains chapter events and contact information
• Supporting Other Chapters With Our Workshops
• Virtual Board Meetings
• Via conference calls

8
1 Enabling Resource

• Our chapter web site with its systems for email,
  member database, calendaring and event management
  all of which is provided and supported by our
  executive director and her staff at the Marriott
  School.

9
Rules of Engagement

• Be a walking billboard.
• Evangelize constantly
• Be gracious and caring to all attendees.
• Hospitality and connection are key
• Be aware of member/visitor needs and interests.
• Attract great speakers and topics
• Communicate virally and by word of mouth.
• Email to as many sources as possible
• Engage the membership.
• Allow them to contribute

10
The Enthusiasm Equation

• PE x (CWPC) CM

Personal enthusiasm times the sum of commitment,
work, promotion and caring produces chapter
momentum.