7 Effective Email Marketing Campaign Tips For Service Businesses

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7 Effective Email Marketing Campaign Tips For
Service Businesses

• KVN Mail Email Marketing Service

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1. A Warm Welcome Email

• Once you gather a lead, you should always send a
  welcome email. This is easy to set up with your
  email management service (check out kvnmail.com).
  Just create an email once and set the automation
  tool to send the email to every new subscriber.
• Many service companies do this exceptionally well
  by personalizing and introducing their services
  with clever calls to action (CTAs). Its good to
  also add some sort of personal touch if possible
  to start off with good practices.

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2. Personalize

• The personalization of your emails and your
  offers based on the users preferences is one of
  the best practices you can employ. Upon
  subscription, ask a few questions that would help
  you understand the user better and occasionally
  send a survey while monitoring their behavior on
  your site and what their habits are. This will
  provide you with enough information to create
  personalized emails.
• For one, use their name in your emails and sign
  them with a name of someone from the company
  instead of sending an email from the company
  itself. Next, use the data you have to target
  your messages. Segment your mailing list and
  craft specific and relevant emails for each
  segment.

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3. Provide Social Proof

• If anything, people love the social proof. It
  helps them make decisions based on someone elses
  experience. They will believe you more if you
  provide them with a good social proof. Other than
  the obvious which is beyond your control online
  review sites you can also email them
  testimonials shaped like a story. It will help
  your customers picture what their experience with
  your service will be like.

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4. Create Reader-Friendly Email Copy

• Poorly-written email copy will get you nowhere.
  It will give your users the impression that you
  are trying to sell too hard. However, quality
  email copy will dramatically increase your
  chances of conversion without you sounding like
  you want to sell at all.

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5. Offer Limited Time Deals

• Urgency always entices people to act. If they
  dont purchase now, will it still be there later?
  You can even promote this sense of urgency and
  elevate it by adding a countdown to the bottom of
  your email offering, letting them know when it
  expires. The tight deadline will encourage people
  to act fast.

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6. Promote Experiences

• People like to know what kind of experience they
  will have with your service. This is why you
  should focus on providing them enough information
  about that experience rather than the features of
  your service. Offer stories and videos of how
  that service will improve their lives.

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7. Promote Loyalty Programs and Benefits

• Users rarely enter a loyalty program right away.
  They wait to see what it really offers. This is
  why you should send them emails which explain in
  great detail all of the benefits they will
  receive once they become a member.
• "A great strategy is to offer free discounts on
  your services on their birthdays, says Dai
  Carillo of PureB2B". You can set up an automated
  campaign for this at the start of the year. You
  may also try creating a referral program that
  could earn them points or free sessions for every
  person that shows the unique referral code you
  sent your customer.
• Most importantly, if your service is something
  that your customers should attend to on a
  regular/seasonal basis like chimney cleaning
  before the winter, you should send an email to
  remind them to set an appointment.

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Get in Touch

• KVN Mail is an exclusive platform providing email
  marketing solutions. Irrespective of the size of
  the organization it enables them to power data
  driven campaigns and real time communications.
• The Office
• Address 7A, Dheena Tower, 3rd Floor, Thillaiyadi
  Valliammai St, Saligramam, Chennai, Tamil
  Nadu-600093, India.
• Phone [phone]
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• Website https//kvnmail.com/