Management

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• Management Marketing 2008/09

Dr. Lawrence Dooley
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Why Management Marketing?

• Enhanced employment opportunities
• Management Marketing are applicable to
• All industry sectors all functional areas.
• Large small business
• Public private sector..
• Make the most of your final two years
• Interest in subjects
• Learning styles
• Learn new skills
• Post graduate opportunities

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Management

• Year 1
• MG1000 Foundations of Management and
  Organisational Behaviour (5 credits)
• Year 2
• MG2001 People and Organisation (5 credits)MG2007
  Enterprise Planning and Processes (5 credits)
• Year 3
• MG3222/ MG3223 Transferable Skills - Management
  (10 credits) and 10 credits from the
  followingMG3012 Enterprise and Innovation (5
  credits) MG3018 Human Resource Management and
  Development (5 credits)MG3019 Business Ethics (5
  credits)
• Year 4 (Choose 40 Credits)
• MG4006 Quality Management (10 credits)MG4008
  Entrepreneurship and High Potential Start-ups (10
  credits)MG4010 Strategic Management/Marketing
  (10 credits)MG4018 Management/Marketing Research
  Project (10 credits)MG4027 Contemporary Issues
  in HRM (10 credits)MG4028 Family Business
  Enterprise (10 credits)MG4436 Leadership,
  Strategy and Change (10 credits)
• Note Management Majors must take MG4010 as a
  compulsory module.

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Marketing

• Year 1
• MG1002 Foundations of Marketing (5 credits)
• Year 2
• MG2002 Market Research (5 credits)MG2003
  Consumer Behaviour (5 credits)
• Year 3
• MG3232/MG3233 Transferable Skills - Marketing (10
  credits) with
• MG3017 Integrated Marketing Communications (5
  credits) and
• MG3003 Marketing Project (5 credits)
• Year 4 (Choose 40 Credits)
• MG4002 New Product Development (10
  credits)MG4010 Strategic Management/Marketing
  (10 credits)MG4012 International Marketing (10
  credits)MG4013 Business to Business Marketing
  (10 credits)MG4015 Specialist Issues in
  Marketing (10 credits)MG4018 Management/Marketing
  Research Project (10 credits)
• Note Marketing Majors must take MG4010 as a
  compulsory module.

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3rd Year Management Marketing
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4th Year Management Subjects
All modules are 10 credits
Strategic Mgt Mkt MG4010- P. Cooper K. Poulis
Contempory Issues In HRM MG4027- J. Walsh C.
Linehan
MG4010 Compulsory module for Management
Marketing Majors
Family Business Enterprise MG4028- L. Murphy
Leadership Strategy and Change MG4436- P. Cooper
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HR Theme
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Strategy Theme
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Innovation Entrepreneurship Theme
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4th Year Marketing Subjects
All modules are 10 credits
MG4010 Compulsory module for Management
Marketing Majors
Strategic Mgt Mkt MG4010- P. Cooper K. Poulis
New Product Development MG4002- J. Fairhead
Business to Business Marketing MG4013- C. Kelleher
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Market Research
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ConsumerMarketing
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B2B Marketing
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• Further information then contact
• l.dooley_at_ucc.ie
• Full details on all modules is available at
• http//www.ucc.ie/modules/descriptions/MG.html

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Conclusion

• Good luck with making your choice!