5 Essential Components of an Effective eCommerce Store Design

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5 Pillars of eCommerce Store Design
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An eCommerce stores sales can plummet for many
reasons and your eCommerce store design could be
one of the biggest culprits. All your marketing
efforts will amount to nothing if your eCommerce
store is not ready to convert its visitors into
customers. One of the easiest ways to make
things right is by regularly studying the
competition and take a note of their strong
points and identify which are the areas that will
need improvement. Given below are the 5 key
aspects essential for any eCommerce Store Design
to have skyrocketing sales
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USE QUALITY PICTURES
If your eCommerce design doesnt have quality
images it will leave a bad impression on your
site visitors. If the images were taken in low
light conditions, make sure you adjust their
brightness. If your images are getting pixelated
you must re-shoot the products with a good
quality dslr camera. If you have some extra
budget, go with a professional photographer. It
may shoot up your budget but it will consolidate
your impression as a professional seller. Heres
a banner which has some really nice product
images. You can read here on how to take
professional quality product pictures with an
iPhone  
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2
GET THE COLOR PSYCHOLOGY RIGHT
You will have to choose the right color theme for
your eCommerce store design. If you notice
carefully, most of them are trying to maintain a
consistent color scheme throughout the portal.
Your brand colors will help your customers
remember you even when they are not on your
website. If you havent decided on your brand
color yet, then study your competitors website.
Most websites follow a consistent color pattern
for their specific business domain. For
example Black is very popular in apparel
industry. Different shades of Pink are commonly
used in beauty and fashion industry. If you
havent made up your mind for choosing one brand
color, Blue and Black are safe options to begin
with as they are the most commonly used theme
colors in eCommerce. Please stay away from adding
too much colors on your website as it tends to
distract your customers and they might even get
completely overwhelmed.  
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3
INFUSE WEBSITE WITH INTUITIVENESS
Do a frank analysis of your own eCommerce store
and ask yourself how intuitive its design is to a
visitor. Is it really intuitive enough for the
visitors to find their way around the website.
Discuss it with your close group of friends and
colleagues who would share their unbiased
feedback with you. You would be surprised to know
how different people experience your
website. There are tools available out there
which can help you find out which are the areas
in your eCommerce store design that can be
improved. Tools like Lucky Orange, Hot Jar and
Crazy Egg can track the user movement on your
website and give you insights about where and how
people are interacting with your websites
content.
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KEEP UP WITH CURRENT TRENDS
We live in a world where anything that was done
yesterday is no longer considered fresh. The web
design you painstakingly put together along with
the designer is no longer appealing.
Unfortunately, you will have to go through the
whole process all over again. Your website
should be in sync with the current UI/UX design
trends that are being followed. Ideally an
eCommerce store design should be given a eStore
Facelift every 6 months. Not to mention the
holiday season theme you will have to
additionally keep updating every year.
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5
WELL DEFINED PRODUCT CATEGORIES
A website which doesnt offer well defined
product categories to its visitors will not be
able to retain them for too long. Clubbing all
men related articles and accessories under one
generic category Men is a very lazy way of
marketing your products. All your products
should have clearly identified specific headers
under which they should appear. You can take a
look at the following two websites. If you were
looking to buy dresses on this website you would
have to keep scrolling and go through all their
pages.
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BONUS TIGHTEN UP YOUR CONTENT
Content may not be considered an eCommerce
Website Design element but it goes hand in hand
with your eCommerce stores overall experience.
You dont want a misplaced comma or a typo to
become the eyesore for your visitors. It may be a
harmless mistake but at the end of the day your
brand takes the beating. The worst thing that can
happen is that people find the developer text
Lorem Ipsum still residing in the website.
Follow a regular regimen of content audit for
your website and make sure you religiously follow
it.
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Thoughts
In short, eCommerce Website development services
and eCommerce Design solutions are great ways to
boost your Web page. The online business world is
evolving day by day and one must be aware of the
changing trends in order to make their website
more functioning. All the essential features of
eCommerce website design discussed above are just
to kick start your company.  We are here to give
extra tips on how to achieve good eCommerce
SEO with help of thoughtful design. Ultimately
your website architecture could be the largest
factor determining success or failure. Lets work
together to help your eCommerce store shine like
a brand-new coin!
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HAVE MORE TIPS WHICH CAN MAKE YOUR ECOMMERCE
STORE DESIEN YIELD MORE BUSINESS?
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