Things to Consider for Undertaking a Website Redesign - PowerPoint PPT Presentation

About This Presentation
Title:

Things to Consider for Undertaking a Website Redesign

Description:

The eCommerce store’s user interface (UI) is the first thing that visitors will face and fall in love with! The ones that create an impactful first impression can go a long way. The eCommerce Web Design service is a major decision to make. There are many factors that need attention before you actually implement the website redesign process. Visit More: – PowerPoint PPT presentation

Number of Views:24

less

Transcript and Presenter's Notes

Title: Things to Consider for Undertaking a Website Redesign


1
Things to Consider for Undertaking a Website
Redesign
2
Introduction
The eCommerce stores user interface (UI) is the
first thing that visitors will face and fall in
love with! The ones that create an impactful
first impression can go a long way. Of course,
the products, services, and user experience (UX)
will gain you brownie points and are equivalently
important, but the primary thing will always
remain what look and feel the website is
providing! If youre considering a website
redesign, there are certain parameters you need
to keep in mind. A vague makeover will not
provide the desired ROI and all the efforts can
go in vain. Thus, targeted website redesign best
practices need to be followed. Brace yourself as
this guide to website redesign will help you do
the job easily. The ecommerce web design service
is a major decision to make. There are many
factors that need attention before you actually
implement the website redesign process. The
process contains after-effects that need special
considerations. There might be an SEO rank drop,
you might need more than one variant to A/B test
the landing pages, product page designs, checkout
page designs/process and more. This compendium
will walk you through some website redesign best
practices you can count on.
3
Things to Consider Before Undertaking a Website
Redesign
  1. Competition and Inspiration

The foremost step to the website redesign process
is to check out a few competitor websites with
higher rankings, better visuals, and good
customer base. Keeping the branding aside for
neutrality, consider what factors theyre
focusing on and the kind of optic attractions
theyre providing videos, images, fonts, colors,
et Cetra. This also helps in identifying what
sort of customer journey their website provides.
More importantly, when you decide to redesign
the existing website after analyzing few
competitors, you come to know what loopholes were
there which you should focus more this time or
what are the eCommerce factors that are missing
and need to be added. When you take inspiration
from other websites, make sure to bookmark the
changes you feel are right for your website.
Collecting and saving this data will help the
designers come up with better mock-ups when
theyre informed properly.
  1. Examine the Existing Site

Once youre ready with the types of alterations
you wish for on your website, the second step is
to examine the current status before undertaking
the website redesign process. Examining here
stands for studying the website metrics
thoroughly for the performance. With the help of
analytic tools, get to know the best
traffic-generating pages on your website. It is
better to have this data handy for a better
understanding of user trends. Examining the
current scenario of the website makes you aware
of the kind of pages that work for you. Take note
of most converting campaigns, products, and
traffic pulling elements present. Optimizing the
current successful pages and rebuilding the new
ones with the same content architecture and
design aspects can help you gain good
ranking. Moreover, the weak spots on a website
and where people are leaving the page without
taking the desired action also helps you modify
in those areas.
4
Things to Consider Before Undertaking a Website
Redesign
  1. Color Psychology and Design

Consider website redesign as rebranding and
create a persona that represents your brand!
Color psychology plays an important role when it
comes to eye-catching details, CTA buttons,
highlighting factors, and action causing
elements. The product placement, title font,
buying icons, description tone, and used imagery
should be in sync that portrays consistency
throughout. Study customer color psychology
charts before finalizing the combinations and
palette. Making your designers aware of the
message that you want to pass on via colors and
designs should be clear enough for them to create
the type of layout. The website design should
also depict a hierarchy in a way that is easy to
understand, fast, and clear. Setting up such a
design model improves the buyer journey through
different levels of the marketing funnel. Being
consistent is the key to all the stages of a
website redesign.
  1. Content Strategy

Content does not mean the way youve explained
things but rather how suitable it is when people
search for it. Thorough explaining wont make a
difference if it isnt searchable. When you plan
to revamp your website, content is the factor you
should never leave behind. CGA Content Gap
Analysis is the first step for any content
strategy building. Analyze the current website
content and find the keyword gap that needs to be
filled. Long tail and intent oriented keywords
should be in prime focus whenever you design any
product page or category pages. Call to action
and internal linking are two integral parts you
cant miss out on when revamping the website
content. Additionally, adding a Blog Section to
your website is advisable to draw more traffic.
Studies show that websites who blog witness 55
more visitors than those who dont. Blogs are
great to establish a connection with your
visitors and helping them learn more about your
brand.
5
Things to Consider Before Undertaking a Website
Redesign
  1. Technical SEO

All that you change and improve is only worth it
when people will be able to see and utilize it.
Thats where the Search Engine Optimization
enters! The basic on-page SEO with Title and Meta
Tags are essential and should always be there as
and when you design even a single page. But
technical SEO is for improved search rankings and
better visibility. The page URLs being crisp and
clutter-free is the first aspect of technical
SEO. Get it done for all the pages present on
your website and design a sitemap for the search
engine crawlers. The website security SSL
certified websites are another important ranking
factor and should never be neglected. Make sure
youre using the https// for your website while
redesigning it if you arent already. Its no
secret that longer page loads can adversely
affect your traffic and sales, but it can also
highly affect your position in search results.
The page load speed is one more unmissable factor
for technical SEO development. Whenever youre
considering the website redesign, use the
compressed images and provide Alt tags to it.
High-quality visuals that do not hinder the page
load speed is what you need to keep in
mind. AMP-enabled websites get higher rankings,
especially in Google search and thus, make amends
with your hosting provider or developer to comply
with the themes that are Accelerated Mobile Pages
enabled.
  1. Timeline

The final stage is to set a deadline for the
website redesign process. Keeping all the
above-mentioned components in mind, set a
timeline that allows you to test and tweak the
changes made. A website that is responsive,
scalable, and backed with powerful UX/UI is like
the star features, but when youre actually
making the redesigned website live, check it on
various browsers and devices for its
compatibility. Choose a time that allows you all
these changes to never miss out on important
aspects.
6
Conclusion
The website redesign process involves a lot of
effort and alterations. The ones happening
without proper homework wont weave the desired
fruits. This is a result-oriented process and
should be done for improved conversions. You
should keep the short and long-term goals in mind
before you take on the website redesign. The
episode we published above includes prime website
redesign factors that require attention. The
process is daunting but not when you have experts
to help you underlying the process. Get in touch
with our eCommerce handymen for a free mock-up of
your website today! For now, focus on creating
good content for better social engagement. For
more latest eCommerce store design and Social
Media updates, keep looking at the blogging space
on QeRetail!
7
If Youre Looking For Savvy Developers Who Can
Help For eCommerce Store Features, Get In Touch
With One Of The eCommerce Handymen From Qeretail!
FIND US
https//www.qeretail.com
Write a Comment
User Comments (0)
About PowerShow.com