What is Digital Marketing - Victorious Digital

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What is Digital Marketing?

• Digital marketing is the marketing of
  products or services using digital
  tyechnologies,mainly on the internet but also
  including mobile phones, display advertising, and
  any other digital medium.

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Types of Digital Marketing

• SEO Search Engine Optimization
• SEM - Search Engine Marketing
• SMO Social media Optimization
• Email Marketing

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What Is SEO?

• SEO is the practice of increasing the quantity
  and quality of traffic to your website
• Two types of SEO-
• On page SEO
• Off page SEO

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Meta Tag Optimization

• Meta Tag -provides metadata about html page.
• Metadata is not display on webpage but when
  you search it will display.
• Meta Title length should be a 55 to 60
  characters.
• Meta Description - Is an important part of search
  marketing. Important keywords in your meta
  description. It should be simple and relevant. It
  should be up to 150-160 Character.

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Keyword Types Analysis Tool

• Google Ads Keyword Planner tool
• Types of Keywords-
• General keyword it should be in one-two words
  title suggests e.g. digital marketing.
• Short tail keywords 2-3 word collection. There
  are search phrases with only one or words. E.g.-
  Samsung mobile
• Long Tail keywords Long tail keywords are those
  three and four keyword phrases which are very
  very specific to whatever you are selling.
• Seasonal Keywords These keywords are use for
  only particular duration e.g.- Diwali Greetings.
  Summer vacation. Here can use long short tail
  keywords.

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Image Optimization

• Image optimization is a good way for increase
  your sites. First we reduce size of image. We use
  large size of image then our page loading time is
  increased. Second is use title and alt tag for
  image.
• ltimg src image link/altalt textgtimage tag
  in your website webpage will display an image.

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Link optimization

• A good link structure means better crawling.
• Link should be short ,neat clean
• Link should be case sensitive
• Avoid any special character
• Avoid keyword stuffing and repetition word

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HTML Optimization

• Bold Tag- ltbgt Bold Textlt/bgt
• Italic Tag - ltigtTextlt/igt
• Heading Tag - lth1gtmain headinglt/h1gt
• lth2gtmain
  headinglt/h2gt
• lth3gtsub
  headinglt/h3gt
• Anchor Tag /Hyperlink-
• lta hreflinkgtTextlt/agt

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404 Error/Page Not Found

• The HTTP 404 Not Found Error means that the
  webpage you were trying to reach could not be
  found on the server.
• 301 302 Redirection
• 301 redirect is also known as a Permanent
  redirection
• 302 redirect is also known as a Temporary
  redirection

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Conical Tag/link Optimization

• Represent original link and avoid duplication.
• The conical element often called the conical
  link "is an HTML element that helps webmasters
  prevent duplication content issues. Using it will
  improve a site SEO.
• ltlink relcanonicalhrefhttp//victoriousdigital
  .in/gt

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Robot.txt Format

• Robot.txt is a text file webmasters create to
  instruct web robots how to crawl pages on their
  websites.
• Robot.txt inform to crawlers which areas websites
  should not be processed or scanned.
• You must save your robot.txt code as a text file.
• http//victoriousdigital.in/robot.txt

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XML Site Map

• Site Map improve the crawling of your webpage
• XML Site maps are imported for SEO because they
  make it easier for google to find your site page.
• http//victoriousdigital.in/sitemap.xml

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HTML Sitemap

• An HTML sitemap allows site visitors to easily
  navigate a website.
• It is a bulleted outline text version of the site
  navigation.

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SEO Concept
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Bounce Rate

• The percentage of visitors to a particular
  website who navigate away from the viewing site
  after viewing only one page.
• A rising bounce rate is a sure sign that your
  homepage is boring or off putting
• Formula bounce rateTotal no. of visited viewing
  one page only/Total no. of visits.

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Keyword Density

• Keyword Density is the percentage of times a
  keyword or phrase appears on a web page compare
  to the total number of words on the page.
• In the context of search engine optimization
  ,keyword density can be used to determine whether
  a web page is relevant to a specified keyword.

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Sandbox Effect

• Sandbox effect is a filter that Google applies to
  new websites that want to rank in the search
  result for specific phrases.
• Google Penalty
• A Google penalty is the negative impact on a
  websites search ranking based on update to
  Googles search algorithm or manual review.

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Page Rank

• Page rank is an algorithm used by Google Search
  to rank website in their search engine results.
• PR increase 1) old domain age 2)Best content 3)
  popurallity
• Domain Authority
• Domain authority is a measure of the power of a
  domain name is one of many search engine
  ranking factor. Domain Authority is based on
  three factor Age, Popularity, size.

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Page Authority

• Page Authority is a score developed by Moz that
  predicts how well a specific page will rank on
  search engine result page.
• Inbound Links
• An Inbound link is a hyperlink on a third party
  web page that points to a web page on your site.
• Outbound Links
• Reboot hypothesized that Google can determine the
  authority of a page based on what other authority
  sources it associates itself with

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Link Farming

• On the World Wide Web , a link farm is any group
  of web site that all hyperlink to every other
  site in the group. A link farm is a form of
  spamming the index of a web search engine.
• DoFollow Link
• As it instruct search engine spiders to follow
  this link.
• NoFollow Link
• The attribute RelNoFollow clearly instruct
  search engine bots to not index particular link.

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Black Hat SEO

• In search engine optimization terminology, black
  hat SEO refers to the use of aggressive SEO
  strategy, techniques and tactics that focus only
  on search engine and not a human audience, and
  usually does not obey search engine guidelines.
• Unrelated Keywords Dont add irrelevant
  keywords to the copy for extra hits.
• Keyword Stacking And Keyword Stuffing Dont
  repeat keyword extent that is like gibberish.

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Tiny Text, Hidden Text, and Hidden Link-

• Put illegible text at the bottom of the
  page, make the text the same color as the
  background or format text or image that are
  visually undetectable as link.
• Clocking
• Dont present search engine with one set of
  content and site visitors with another
• Duplicate Content or Mirror Site
• Dont copy a substantial amount of content
  from another website with or without permission

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Blog Spam or comment Spam

• Dont Automatically post links as comments
  on blogs to increase the inbound link
• Link Farms
• Dont Seek links form or link to site with
  unrelated or low quality content in an attempt to
  improve visibility in the SERPs.
• Doorway pages
• Doorway pages are web pages that are created
  for spamdexing. This is for spamming the index of
  a search engine by increasing result for
  particular phrases with the purpose of sending
  visitors to a different page

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Google Algorithm

• The Google algorithm partially uses keywords to
  determine page rankings. The best way to rank for
  specific keywords is by doing SEO.
• Google Panda Algorithm is a change to Google
  search result ranking algorithm that was first
  released in February 2011.The change aimed to
  lower the rank of low quality sites in particular
  content farm and return higher quality sites near
  the top of the search results.

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Google Penguin Algorithm

• Is a code name for a Google algorithm update
  that was first announced on April 24,2012.The
  update is aimed at websites that violate Googles
  Webmaster guideline by using now declared Black
  hat SEO techniques involved in increasing
  artificially the ranking of a webpage by
  manipulating the number of links pointing to the
  page.
• Hummingbird Algorithm Is the codename given to
  a significant algorithm change in Google search
  in 2013.Its name was derived from the speed and
  accuracy of the hummingbird. Thus web developers
  and writers were encouraged to optimize their
  sites with natural writing rather than focused
  keyword and make effective use to technical web
  development for on site navigation.

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Google Mobile Friendly Update

• This update April 21,2015.The main effect of this
  update is to give priority to website that
  display well on Smartphone and other mobile
  device. The change does not affect searches mode
  from a desktop computer.
• Google EMD For Exact Match Domain is a filter
  Google launched in Sep 2012 to prevent poor
  quality sites from ranking well simply because
  they had words that match search terms in their
  domain name

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Google Pigeon

• This update was released on July 24,2014.The
  update is aimed to increase the ranking of local
  listing in a search .the change will also affect
  the search result shown in Google maps along with
  the regular Google search result.

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Off Page SEO

• Image Submission Site
• Social bookmarking site
• Free classified sites in India
• Free press relies site
• PPT submission site
• Directory submission site
• Blog submission site
• Forum site

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SMO(Social Media Optimization)

• Google my business
• LinkedIn
• YouTube
• Face book
• Twitter

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SEM(Search Engine Marketing)

• Google Adword- Create account with Gmail.
• Create Camping Adgroup Keyword
• Multiple adgruop multiple Keyword
• Ads

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Contact Us

• Victorious Digital
•  Office No 310, 3rd Floor, Above Panchali
  Hotel, JM Road, Shivaji Nagar, Pune
•  9545022110 / 9579932978
•  victoriousdigital2015_at_gmail.com
• https//www.victoriousdigital.in/

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Social Sharing

• Facebook
• Twitter
• Instagram
• Pinterest
• Google
• You Tube
• WhatsApp

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