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Title: Digital Marketing Courses in Pune


1
dIgital marketing
www.victoriousdigital.in
2
What is digital marketing?
  • Digital marketing is the marketing of
    products or services using digital channels to
    reach consumers, mainly on the internet, but also
    including mobile phones, display advertising, and
    any other digital medium.

www.victoriousdigital.in
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Methods of digital marketing
  • SEO-free ads
  • (Search Engine Optimization)
  • SEM-paid ads
  • (Search Engine Marketing)
  • SMO-free ads
  • (Social Media Optimization)
  • SMM-paid ads
  • (Social Media Marketing)
  • E-MAIL DIRECT MARKETING

www.victoriousdigital.in
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Website Planning
  • 1.Domain-Domain is an unique name that identifies
    a website.
  • Ex- www.victoriousdigital.in
  • 2.Hosting- Web hosting is service providing space
    on internet for websites.
  • Ex. Godaddy.com, Net4.in, Doteasy.com

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How was your website?
  • It should be dynamic pages.
  • It should be mobile responsive.
  • Front page should be looking attractive.
  • It should be user friendly.
  • It should be SEO friendly.
  • It should be fast loading.
  • It should have simple content.

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Search Engine
  • Search Engine-Search engine is a service that
    allows Internet users to search for content via
    the World Wide Web. Ex- Google ,Bing ,Yahoo
    ,Ask.com etc.
  • Search Engine Work-
  • Crawler-It is a program that helps in collecting
    information about a website and the links related
    to them.
  • Crawling-It is the process of crawler to visit a
    web page, read it and follow the links to other
    web pages of the site.
  • Indexing-It is the process of recording
    information for easy and quick retrieval upon
    search query.

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What is SEO?
  • SEO  (Search Engine Optimization) is one of the
    techniques
  • used to improve traffic to a website by obtaining
    a high-rank
  • placement in the Search Engine Results Page
    (SERP) such as
  • Google, Bing, Yahoo and others.
  • Types of SEO
  • SEO are mainly perform in two way, they are
  • 1.On-Page SEO
  • 2.Off-Page SEO

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On Page SEO
  • On Page SEO refers to all the things that we
    do within our
  • website such as title, description, content,
    image, keyword
  • stuffing, internal linking, etc. Overall the
    on-page technique means structuring or building
    your website to be search engine friendly.

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On Page SEO Techniques
  • 1.Meta Tags Optimization.
  • Meta Title
  • Meta Description
  • Meta Keywords
  • 2.Link Optimization.
  • 3.Image Optimization.
  • 4.HTML Tag Optimization.
  • 5. Canonical Tag or Link.
  • 6. 404 error / Page Not Found.
  • 7 301 302 Redirection.
  • 8 Robot.txt.
  • 9 XML Site map .
  • 10 HTML Sitemap.

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SEO CONCEPTS
  • Bounce Rate-Bounce rate is the percentage of
    single page visitors. It is the number of visits
    in which a person leaves your website from the
    landing page without browsing any further.
  •  
  • Bounce rate (Total Number of Visits viewing
    one page only / Total number of visits)100
  • Keyword Density -Keyword density is
    the percentage of the number of times a keyword
    appears on a page divided by the total number of
    words in that page.
  • Formula (Number of keywords/ Total number of
    words) 100

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Sandbox Effect- The Google sandbox refers to a
commonly held belief that Google has a filter
that places all new websites under restrictions
for a certain amount of time to prevent them from
ranking in searches. Google Penalty- A Google
penalty is the negative impact on a website's
search rankings based on updates to
Google's search algorithms and/or manual review.
Page Rank- Page Rank (PR) is an algorithm used
by Google Search to rank websites in their search
engine results . Old domain age, Content best ,
SEO quality store
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Domain Authority Domain authority is a
measure of the power of a domain name and is one
of many search engine ranking factors . It is
based on three factors Age, Popularity, and
Size.  Page Authority - Page Authority (PA) is a
score developed by Moz that predicts how well a
specific page will rank on search engine result
pages (SERP). Link Building Link building 
refers to the process of getting external pages
to link to a page on your website. Link Farming
A link farm is a website created only for the
purpose of increasing the link popularity of
another site by increasing the number of
incoming links. 
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Inbound Links- Inbound links are the links that
are pointing to your website from other
websites.  They are also known as Back
links. Outbound Links  Outbound links are
the links that are pointing to different websites
from your websites. Do follow Links-Do follow
link passes link juice and they definitely help
you much, in order to achieve good page rank. As
it instructs search engine spiders to follow this
link. No follow Links-No follow links are those
links which contain  Rel No follow attribute.
These links dont play any role in improving SEO
ranking or visibility of your website.
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Black Hat SEO
  • In search engine optimization (SEO) black hat
    SEO refers to the use of aggressive SEO
    strategies, techniques and tactics that focus
    only on search engines and not a human audience,
    and usually does not obey search engines
    guidelines.
  • Unrelated Keywords.
  • Keyword Stacking and Keyword Stuffing.
  • Tiny Text, Hidden Text, and Hidden Links.
  • Cloaking.
  • Duplicate Content or Mirror Site.
  • Blog Spam or Comment Spam.
  • Doorway Pages.

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Google
Algorithm
  • 1.Google Panda-Launch date February 24,
    2011Hazards Duplicate, thin content,
    user-generated spam, keyword stuffing.
  • 2.Google Penguin-Launch date April 24,
    2012Hazards Quality back links check , low
    quality back links check , webmaster tool master
    instruction follow or not.
  • 3.Google Hummingbird-Launch date August 22,
    2013Hazards It follow visitors query and pay
    attention and provide perfect match result.
  • 4.Google Mobile Friendly Update- Launch
    date April 21, 2015Hazards Designed to give a
    boost to mobile-friendly pages in Googles mobile
    search results.
  • 5.Google EMD Update-Launch date sep 12
  • Hazards Exact quarry is matched with
    visitors quarry is called EMD.
  • 6.Google Pigeon- Launch date July 24, 2014
    Hazards Local business Ranking page.

www.victoriousdigital.in
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Google Analytics
  • Google Analytics is a free web
    analytics service offered by Google that tracks
    and reports website traffic .
  • How it is connected ?
  • Google Analytics is a software that is
    connected to your website through a piece of
    tracking code. This is a small piece of
    JavaScript code that is made within your
    analytics account. The account holder generates
    this code and then places it into the HTML back
    end of their site.

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Web Master Tool
  • Google Search Console (previously Google
    Webmaster Tools) is a no-charge web service
    by Google for webmasters. It allows webmasters to
    check indexing status and optimize visibility of
    their websites.
  • As of May 20, 2015, Google rebranded Google
    Webmaster Tools as Google Search Console. In
    January 2018, Google introduced a new version of
    the Search Console, with a refreshed user
    interface and improvements.

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Off Page SEO
  • Off page SEO refers to techniques that can be
    used to improve the position of a website in the
    Search Engine Result Pages (SERPs).

www.victoriousdigital.in
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  Off Page SEO Techniques 
  • List of top 8 best Off Page SEO techniques
  • Directory submission sites
  • Bookmarking submission sites
  • Image submission sites
  • PPT and PDF submission sites
  • Classified submission sites
  • Press Release submission sites
  • Blog submission sites
  • Forum Posting submission sites

www.victoriousdigital.in
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SEM(Search Engine Marketing)
  • SEM (Search Engine Marketing) is the process
    of gaining website traffic by purchasing ads on
    search engines.
  • Some of the most common terms also used to
    refer to SEM activities
  • Paid search advertising
  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)
  • Note- Most search ads are sold on a CPC / PPC
    basis, but
  • some advertising options may also be sold on a
    CPM basis.

www.victoriousdigital.in
21
Campaign
  • Types of campaign-
  • 1 search network.
  • 2 display network.
  • 3 search with display network.
  • 4 video.
  • 5 app promotion.
  • 6 mobile marketing.
  • 7 remarketing.

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Steps Of Creating Campaign
  • 4 Steps-
  • (For Search Network)
  • 1. Select campaign settings.
  • 2.Create ad groups.
  • 3. Create ads.
  • 4.Review ad groups.

www.victoriousdigital.in
23
SMO(Social Media Optimization)
  • Social media optimization is a process of
    making your website social media marketing
    ready.

www.victoriousdigital.in
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SMM(Social Media Marketing)
  • Social media marketing is a long-term
    process, where we concentrate on posting updates,
    social media campaigns, social media customer
    services, and branding activities. Even though,
    many of you might consider SMO as a part of SMM,
    but the fact remains, SMM starts when SMO ends.

www.victoriousdigital.in
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Social Media Platform
  • 1.Face book
  • 2.Instagram
  • 3.Google
  • 4.Twitter
  • 5.LinkedIn
  • 6.YouTube

www.victoriousdigital.in
26
Contact Us
  • Victorious Digital
  •  Office No 310, 3rd Floor, Above Panchali
    Hotel, JM Road, Shivaji Nagar, Pune
  •  9545022110 / 9579932978
  •  victoriousdigital2015_at_gmail.com
  • https//www.victoriousdigital.in/

27

Thanks You
www.victoriousdigital.in
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