7 UX Trends You Must Embrace to Enhance End User Satisfaction in 2018 (1)

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7 UX Trends

• You Must Embrace to Enhance End User Satisfaction
  in 2018

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• User experience was undoubtedly big in 2017 be
  it interfaces of products, onboarding process or
  content to be consumed through different digital
  platforms. In 2018 also I believe that user
  experience centered design would be a top
  priority for a website design company.
• Changes in technology always play a pivotal role
  in the evolution of design trends. Hence, it is
  not easy to predict which trends would dominate
  the UX design space in the years to come.

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The following are the most promising UX trends to
watch out for in 2018
1 AR will continue to amaze
2 Microinteractions will become more prevalent
3 Creating content centered experiences
4 Voice-activated interfaces will be next big
thing
5 Biometric authentications
6 Personalization will become smarter
7 Customized cinemagraphs
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1 AR will continue to amaze
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Os We are in 2018 and it wont be a wrong guess
if I say that am very sure you have not forgotten
Pokemon Go by Niantic, the gaming sensation of
2016. But augmented reality has by far traversed
the boundaries of gaming to various other
sectors.

Facebook CEO, Mark Zuckerberg had talked about
the companys augmented reality ambitions last
year at the companys annual developer
conference, F8, in San Jose, California. And he
predicted that eventually all the screens would
be replaced by lenses to render the ultimate AR
experience.
KEA is already leveraging this technology to
boost its furniture sales. Do you have any idea?
Get in touch with an innovative web design and
development company so that they can develop an
appealing AR-based app in order to improve your
eCommerce conversions.

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2 Microinteractions will become more prevalent
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Microinteractions are subtle effects that are
centered on a single use case that accomplishes a
primary task. Microinteractions experts like Dan
Saffer say that the difference between a product
that you love and the one you tolerate are due to
microinteractions you have with it.
So, if you are keen on winning over your audience
in 2018, then you have to focus on designing
microinteractions well.
Examples of favourite microinteractions are
Apple iPhones mute switch
Twitters pull-to-refresh
Facebooks like button
Automatic faucets
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Microinteractions are mostly used for preventing
user error, operating a setting or communicating
the outcome of an action.
We would see more websites utilize
microinteractions to create amazing UX designs
for encouraging user engagement.
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3 Creating content centered experiences
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The importance of good content to user experience
will rise in 2018. Design or fancy interactions
no doubt catch the attention of your site
visitors however, they do not come to your site
in order to appreciate them. Rather they land on
your site because of their need for information.
Doesnt it seem nonsensical that conversations
about content are not happening across an entire
project team? As content is so crucial I
recommend that web development experts must
include clients in content requirement
conversations whenever appropriate. Moreover, how
would you decide about the necessary
functionality and the technology needed to
support it without content?
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Finally, it is important that you find the right
mix of technology and content to convert users
from first-time users to repeat users.
Heres how web designers can create
content-centered experiences in 2018
Make content comprehension easier by presenting
visuals in a clear order.
Remove redundant design clutter to keep the
attention of users focused on product content.
Give content some room to breathe by making good
use of white space.
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4 Voice-activated interfaces will be next big
thing
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Voice-activated virtual assistants are quite
popular with consumers and it is evident from the
fact that in 2016, around 20 percent of all
mobile searches were performed with voice
activation, as per Google.
Voice-activated interfaces boost the user
experience by eliminating the friction of typing
for app users, no wonder Siri, Alexa and Google
Now are an integral part of most users life.
This is the reason I see it as the next big thing
in 2018!
Many designers will continue to adopt this
technology and users will continue to embrace it
this year and beyond. This is because
contemporary voice assistants are usually
exhibiting 90 percent accuracy, not
exceptionally.
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5 Biometric authentications
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Biometrics is not a new technology and we have
been witnessing its use for authentication and
managing identity. In 2018, we will see this
trend rise and become more accessible.
Biometric authentications are commonly used in
devices these days for verifying the identity of
a person. For instance, facial recognition,
fingerprints, iris scan or voice recognition is
done to compare the persons stored biometric
data in the device to establish the identity of
the device owner.
In addition, biometric-based technology not only
boosts security for users but also enhances
user-experience by bypassing traditional login
requirements.

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6 Personalization will become smarter
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Contemporary consumers are accustomed to
personalized UX trend and they will continue to
demand the same in 2018 as well.
Conversational interfaces like chatbots are
already a favourite with users. Facebook is using
Natural Language Processing (NLP) technology to
improve the UX of its chatbots. However, it is
creating some frictions for users as there are
several taps required.
Hybrid conversational interfaces which combine
NLP with graphical user interfaces like buttons,
menus, images and videos is the emerging trend
now.

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Moreover, while creating personalized experiences
for your audience make it a point to figure out
their pain points associated with the UX. While
creating personalized experiences for 2018, you
can consider
Timed push notifications based on a geographical
location so that it gets delivered when users are
most active to ensure maximum engagement.
Login memory features to enable users to get into
their favourite application quickly.
In-app chat features to facilitate instant
assistance or interactions with other users.
Age responsive capabilities wherein font sizes
and colours are adjusted based on the age of the
user.
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6 Personalization will become smarter
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Cinemagraphs have gained traction last year and
this medium will continue to be at the top of
rising UX web design trends even in 2018. It is,
in fact, an intermediate between a photograph and
a video. It also has many attractive potential
applications however, it is time-consuming and
you must be proficient in photo editing
techniques.
As cinemagraphs are not static like photos, they
enhance engagement while not taking up a lot of
room like videos. These elegant in-betweens serve
many websites very well.
Web development experts can leverage customized
cinemagraphs to draw the attention of your
audience by creating an emotive effect on them.
While you stare at a cinemagraph it pulls your
eyes toward the movement without being
interruptive. So, you can either use it to
advertise your product or set a tone for your
website.
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The top 7 UX trends that will be important in
2018 are here! However, as new technologies
emerge, new trends might greet us down the line.
Would you like to add some other trend to this
list? Please let me know by leaving your comments
below.
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Thank You