7 UX Trends You Must Embrace to Enhance End User Satisfaction in 2018 - PowerPoint PPT Presentation

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7 UX Trends You Must Embrace to Enhance End User Satisfaction in 2018


User experience was undoubtedly big in 2017; be it interfaces of products, onboarding process or content to be consumed through different digital platforms. – PowerPoint PPT presentation

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Title: 7 UX Trends You Must Embrace to Enhance End User Satisfaction in 2018

7 UX Trends You Must Embrace to Enhance End User
Satisfaction in 2018
  • User experience was undoubtedly big in 2017 be
    it interfaces of products, onboarding process or
    content to be consumed through different digital
    platforms. In 2018 also I believe that user
    experience centered design would be a top
    priority for a website design company.
  • Changes in technology always play a pivotal role
    in the evolution of design trends. Hence, it is
    not easy to predict which trends would dominate
    the UX design space in the years to come.
  • The following are the most promising UX trends to
    watch out for in 2018

1. AR will continue to amaze
  • We are in 2018 and it wont be a wrong guess if I
    say that am very sure you have not forgotten
    Pokemon Go by Niantic, the gaming sensation of
    2016. But augmented reality has by far traversed
    the boundaries of gaming to various other
  • Facebook CEO, Mark Zuckerberg had talked about
    the companys augmented reality ambitions last
    year at the companys annual developer
    conference, F8, in San Jose, California. And he
    predicted that eventually all the screens would
    be replaced by lenses to render the ultimate AR

  • IKEA is already leveraging this technology to
    boost its furniture sales. Do you have any idea?
    Get in touch with an innovative web design and
    development company so that they can develop an
    appealing AR-based app in order to improve your
    eCommerce conversions.

2 Microinteractions will become more prevalent
  • Microinteractions are subtle effects that are
    centered on a single use case that accomplishes a
    primary task. Microinteractions experts like Dan
    Saffer say that the difference between a product
    that you love and the one you tolerate are due to
    microinteractions you have with it.
  • So, if you are keen on winning over your audience
    in 2018, then you have to focus on designing
    microinteractions well.Examples of favourite
    microinteractions are
  • Apple iPhones mute switch
  • Twitters pull-to-refresh
  • Facebooks like button
  • Automatic faucets

3 Creating content centered experiences
  • The importance of good content to user experience
    will rise in 2018. Design or fancy interactions
    no doubt catch the attention of your site
    visitors however, they do not come to your site
    in order to appreciate them. Rather they land on
    your site because of their need for information.
  • Doesnt it seem nonsensical that conversations
    about content are not happening across an entire
    project team? As content is so crucial I
    recommend that web development experts must
    include clients in content requirement
    conversations whenever appropriate. Moreover, how
    would you decide about the necessary
    functionality and the technology needed to
    support it without content?

  • Finally, it is important that you find the right
    mix of technology and content to convert users
    from first-time users to repeat users.
  • Heres how web designers can create
    content-centered experiences in 2018
  • Make content comprehension easier by presenting
    visuals in a clear order.
  • Remove redundant design clutter to keep the
    attention of users focused on product content.
  • Give content some room to breathe by making good
    use of white space.

4 Voice-activated interfaces will be next big
  • Voice-activated virtual assistants are quite
    popular with consumers and it is evident from the
    fact that in 2016, around 20 percent of all
    mobile searches were performed with voice
    activation, as per Google.
  • Voice-activated interfaces boost the user
    experience by eliminating the friction of typing
    for app users, no wonder Siri, Alexa and Google
    Now are an integral part of most users life.
    This is the reason I see it as the next big thing
    in 2018!
  • Many designers will continue to adopt this
    technology and users will continue to embrace it
    this year and beyond. This is because
    contemporary voice assistants are usually
    exhibiting 90 percent accuracy, not exceptionally.

5 Biometric authentications
  • Biometrics is not a new technology and we have
    been witnessing its use for authentication and
    managing identity. In 2018, we will see this
    trend rise and become more accessible.
  • Biometric authentications are commonly used in
    devices these days for verifying the identity of
    a person. For instance, facial recognition,
    fingerprints, iris scan or voice recognition is
    done to compare the persons stored biometric
    data in the device to establish the identity of
    the device owner.
  • In addition, biometric-based technology not only
    boosts security for users but also enhances
    user-experience by bypassing traditional login

6 Personalization will become smarter
  • Contemporary consumers are accustomed to
    personalized UX trend and they will continue to
    demand the same in 2018 as well. Conversational
    interfaces like chatbots are already a favourite
    with users. Facebook is using Natural Language
    Processing (NLP) technology to improve the UX of
    its chatbots. However, it is creating some
    frictions for users as there are several taps
  • Hybrid conversational interfaces which combine
    NLP with graphical user interfaces like buttons,
    menus, images and videos is the emerging trend

  • Moreover, while creating personalized experiences
    for your audience make it a point to figure out
    their pain points associated with the UX. While
    creating personalized experiences for 2018, you
    can consider
  • Timed push notifications based on a geographical
    location so that it gets delivered when users are
    most active to ensure maximum engagement.
  • Login memory features to enable users to get into
    their favourite application quickly.
  • In-app chat features to facilitate instant
    assistance or interactions with other users.
  • Age responsive capabilities wherein font sizes
    and colours are adjusted based on the age of the

7 Customized cinemagraphs
  • Cinemagraphs have gained traction last year and
    this medium will continue to be at the top of
    rising UX web design trends even in 2018. It is,
    in fact, an intermediate between a photograph and
    a video. It also has many attractive potential
    applications however, it is time-consuming and
    you must be proficient in photo editing
  • As cinemagraphs are not static like photos, they
    enhance engagement while not taking up a lot of
    room like videos. These elegant in-betweens serve
    many websites very well.
  • Web development experts can leverage customized
    cinemagraphs to draw the attention of your
    audience by creating an emotive effect on them.
    While you stare at a cinemagraph it pulls your
    eyes toward the movement without being
    interruptive. So, you can either use it to
    advertise your product or set a tone for your

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