Why Choose Magento 2 for Ecommerce Development in 2018?

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Why Choose Magento 2 for Ecommerce Development in
2018?

• PHP-based open source CMSs are blessings for
  website owners and empower them to manage their
  sites without any help from developers.
  WordPress, Joomla, and Drupal may be suitable
  choices for online storefronts with their
  ecommerce plugins/extensions, etc., but when it
  comes to full-fledged shopping cart solution for
  large-scale needs, none can compete with
  Magento.
• Magento 2, with the latest features and
  functionalities, is an online shop powerhouse.
  Despite the ecommerce platform market flooded
  with numerous solutions with different
  capacities and for various purposes, Magento
  stands out!
• Here are some reasons why Magento 2 enjoys the
  limelight
• Flexibility
• Alluring design
• Better UX
• Sturdiness
• Security

Even though it is clearly superior, Magento
constantly improves its product and makes it
concurrent and futuristic with each new release
to stay on top of the game.
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Therefore, developers and ecommerce store owners
prefer Magento and its new releases. The
following traits, however, are the reason why you
should seriously consider opting for Magento 2
in 2018 From an End-Users Perspectives-
Personalization- With the advancement in
technology comes better options like tracking
shoppers behavior, their preferences, and
browsing history. Based on the data, we can offer
them highly personalized experiences during
online shopping. Magento 2 is equipped with such
technologies and lets store owners offer
personalized products, services, and marketing
incentives of all kinds. Thus, it helps in
conversion and experience enhancement for the
loyal customer base. With personalization, the
shopping cart can close more deals, encourage
shoppers to buy more, and increase repeat
business which means a high ROI.
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Advanced Search- Today, a majority of online
consumers are tech-savvy and love to use the
search feature extensively. Therefore, its
important to have filtered search and faceted
search, etc., on your online stores. The search
facility makes it easy to discover products or
services irrespective of the size of an online
storefront. Moreover, easy to use and
comprehensive navigation options are great for
newbies. Streamlined Checkout- To achieve a
high conversion rate, closing the deal rapidly
and without any hassle is vital, and the
checkout process can address to it. Therefore,
Magento 2 has streamlined the checkout process
that can curtail shopping cart abandonment rate
more efficiently than previous versions. From a
Storeowners Perspective-
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Usability- Powerful tools at backend ease the
use, automation, and management of order, sales,
shipping, inventory, and reporting. The backend
of Magento 2 enhances user experiences for the
backend users. Optimization Capability- Magento
2 has awesome features to optimize SEO and SMO
parameters with modular approaches. It lets you
use drag-and-drop visual merchandising for
product optimization. Internationalization- Mage
nto 2 offers an opportunity to go beyond national
boundaries and among diverse cultures by
supporting various languages and currencies of
different regions of the world. Responsive
Design- We are living in a mobile era and a big
chunk of online shopping takes place on mobile
devices. Therefore, mobile friendly Magento 2
offers the opportunity to have a responsive
design for seamless user experiences across the
screens. Cross-platform compatibility,
cross-browser compatibility, and device form
agnostic capability of Magento 2 makes it fit
for the new era.
From a Developers Perspectives-
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Open source- Magento 2 has all the benefits that
an open source ecommerce platform should have. It
lets developers leverage templates, extensions,
modules, widgets, documentations, training, and
consulting services, etc., offered by
ever-growing Magento community to build user-
centric ecommerce storefronts. Easy
integration- Today, we have a variety of
databases, and with the introduction of Big Data
with NoSQL- like databases, it has made
integration challenging for ecommerce developers.
Magento 2, however, is making it easy to
integrate data, third party tools, and services
including web/cloud services without any
conflict. Compatibility-
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Being PHP-based open source, Magento 2 offers
compatibility with the latest version of PHP and
its frameworks including Zend. It works fine with
major databases including MySQL, Oracle, and
Hadoop, if required. Speed- It has been
estimated that Magento 2 gives 20 more
speed/performance compared to the previous
version. Smoothness- Ecommerce developers love
hassle-free programming, and Magento 2 has
JavaScript library as default jQuery library.
Thus, it avoids jQuery Prototype conflicts
while developing innovative features and
functionality. Security- Magento 2 is more
secure than previous versions because it has
changed the structure of directories in the
source. Now, it has removed skin folder from the
root directory, so it has only 5 folders in root
directory against 9 in the previous
version. Moreover, it has created a new directory
as Pub and shifted folders like JS, SKIN,
ERROR, etc., from root directory into it. Thus,
it has made tough to steal or hack codes directly
from the root directory for mischievous elements
on the web. Rapid Development- Magento 2 comes
with the concept of View in Module, so it
removes complexity and reduces development time
considerably. This concept of view saves
developers from defining the configuration and
helps in the creation of view that can start work
immediately. Flexibility- Magento 2 offers a
component based structure of modules that enhance
flexibility and performance of ecommerce
website. Unlike component-oriented architecture,
modules offer freedom for developers to enable
or disable components as per requirement. Thus,
you can keep the codebase clean and high
performing and ensure more flexibility against
older versions. Conclusion-
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Online business is becoming challenging and
complicated with time and advent of
technologies. Now, mobile internet is ubiquitous
and online shopping while on the go is
trending. Modern online shops need to equip
themselves with an arsenal of features to meet
the ever-increasing expectations of new
generation shoppers. Flexibility, performance,
security, advanced shopping experiences are some
distinguishing features and functionality is
what you get with Magento 2, which is ultimately
making it an unbeatable choice in the ecommerce
platform category. ABOUT US- Trusted Web is an
SEO and Web development outsourcing company
headquartered in Ahmedabad, India. Trusted Web
is founded by a group of Marketing web
development experts who have been working in IT
outsourcing industry around 15 years in India.
While working with multiple clients and hundreds
of projects we have learnt a lot about customers
needs, expectations and challenges. And we
wanted to help them work more effectively by
providing flexible yet high quality service which
would leverage IT potential of India, assure
skills and quality. That is why Trusted Web was
born. Contact us- Trusted Web Service
Ahmadabad, Gujarat, India. Phone No
09904268931 Email Id support_at_trustedwebservice.co
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