China Washing Machine Market, China Air Conditioner Sales Volume - Ken Research

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Rise in Demand for Smart Appliances and Increased
Replacement of Old Appliances will be Major
Growth Driver for Demand of Large Appliances in
China Ken Research
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• Customer willingness to pay premium for quality
  products will help the domestic players to focus
  on developing quality products which can be sold
  at higher prices thus increasing the operating
  margin.
• Demand for replacement of old machine will
  continue to be the dominant reason for driving
  the sales of large appliances.

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Ken Research announced its latest publication on
China Large Appliances Market Outlook to 2020-
Rising Preference for Smart Technology Appliances
and Replacement Demand to Drive Market provides
a comprehensive analysis of large appliances
market in China. The report focuses on overall
market size for sale of large appliances. These
include revenue from domestic sale in television,
washing machine, air conditioner and
refrigerator. Market was also estimated based on
volume sales in each category. Market is
segmented based on product type and sub segmented
based on their essential features and price
range. Segmentation is also done on the basis of
distribution channel. The report also covers the
snapshot of logistics, competitive landscape of
major players in China large appliances market,
export and import scenario and product detail of
bestselling models in different category. The
report concludes with market projection for
future and analyst recommendation highlighting
the major opportunities and cautions.
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Subsidy program launched in 2009 to promote sale
of large appliances in rural areas of China have
created a significant growth towards the
penetration of large appliances. This has also
supported the growth in replacement potential for
home appliances in China. Incentive was proposed
for destocking the property market in 2016 at
Chinas Central Economic Work Conference held in
2015. This is expected to boost the sales for
large appliances in China market in the near
future. The whole economy of China is going into
new growth stage and structural adjustment
period. High market inventory and weak demand
challenges the growth of large appliances market
in China. Factors like changes in technological
preferences in large appliances and resident
income improvement will lead to growing demand
for high end oriented product. New businesses
are expected to develop due to rapid development
of smart homes and increase in the maturity of
relevant industry chain bringing new growth stage
for industry. By 2020 it is expected that market
share of intelligent and smart washing machine
will grow to 45.0 in 2020, air conditioner will
grow to 55.0 and refrigerator will grow to 38.0
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• According to Research Analyst, Existing companies
  have an advantage over new companies in terms of
  brand loyalty and established reputation in the
  market and they should cash in on this situation
  by conducting the required RD and launching
  products which can compete with the imported
  goods and with the products of the new entrants
  in the market
• Key Topics Covered in the Report
• Executive Summary
• Research Methodology
• China Large Appliances Market Genesis Current
  Outlook
• Logistics Handling for Large Appliances in China
• Best Selling Products for Large Appliances Market
  in China
• Haier Sales in China
• Trends and Developments in China Large Appliances
  Market
• Future AC Sales China
• China Refrigerator Industry Size

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China Washing Machine Market Television Industry
in China China Air Conditioner Market Air
Conditioner Sales in China China Television
Market China Refrigerator Market Export and
Import Scenario of Large Appliances in
China Snapshot of Online Sales for Large
Appliances Market China Air Conditioner Sales
Volume Air Conditioner Future Growth
China Competition Scenario in China Large
Appliances Market Competitive Landscape of Major
Players in China Large Appliances Market China
Large Appliances Future Outlook and Projections,
2016-2020 Disclaimer Contact Us
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Key Products in the Report Television (Less Than
32 Inches, 32-35 inches, 46-59 inches, Greater
than or Equal to 60 Inches ) Washing Machine
(Pulsator, Roller, Double Cylinder, Single
Cylinder, Top Loading, Front Loading, Automatic
Washing Machines, Semi Automatic/ Manual Washing
Machines) Refrigerator (Double Door, Single Door,
Three Door, Multi Door and Bi-Fold) Air
Conditioner (Frequency Fixed, Frequency
Conversion) Key Market Players in the
Report Hisense Kelon Electrical Holding
Company Haier Gree Electric Appliances Midea
Skyworth TCL Multi Media Technology Holding
Limited
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• For more information about the publication, refer
  to below link
• https//www.kenresearch.com/consumer-products-and-
  retail/consumer-electronics/china-large-appliances
  -market/57225-95.html
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Contact UsKen ResearchAnkur Gupta, Head
Marketing CommunicationsAnkur_at_kenresearch.com
91-9015378249