Title: Export Data Air Conditioner India, Television Sales Household India - Ken Research
1India Large Appliances Market Outlook To 2020
Ken Research
2The report titled India Large Appliances Market
Outlook to 2020- Make in Initiatives to Reduce
Imports and Growing Demand for Sensor Enabled
Products to Drive Demand provides a
comprehensive analysis of large appliances market
in India including revenue from domestic sale in
television, washing machine, air conditioner and
refrigerator. Market was also estimated based on
volume sales in each category. Market is
segmented based on product type and sub segmented
based on their essential features and price range
along with distribution channel. The report also
covers the snapshot of logistics, competitive
landscape of major players in India large
appliances market and export and import scenario.
The report concludes with market projections for
future and analyst recommendation highlighting
the major opportunities and cautions.
3- The sector has been witnessing significant growth
in recent years, supported by several drivers
such as the emerging retail boom, real estate and
housing demand, greater disposable income and an
overall increase in the level of affluence of a
significant section of the population. The
industry is represented by major international
and local players such as BPL, Videocon, Voltas,
Blue Star, MIRC Electronics, Titan, Whirlpool and
several others. The market for large appliances
was evaluated at USD million during 2015, grown
at a CAGR of during 2010-2015. The major
challenge for the consumer durables market is
limited penetration of home appliances in rural
areas. It has been witnessed that about of
Indian population that lives in its villages
still does not have access to consumer electrical
appliances. - Television Television has accounted for the
largest revenues in India large appliances market
with a share reported at during 2015. Surge in
personal disposable incomes, launch of smart TVs
with advanced technologies and rise in number of
nuclear families have supported the demand.
Consumers are switching to flat panel
televisions, which have led to phasing out of CRT
(cathode ray tube) TV sets from the market.
4Washing Machines Washing machines market has
been the second largest revenues contributor to
the market during 2015. This category has
contributed share to the revenues which has
increased from in 2010. The washing machines
market in India has increased at a CAGR of
during 2010-2015. The front loading washing
machine category contributes of the overall
washing machine market in the country, which is
very compared to the developed countries. This
category contributes about in developed
countries like US and Europe. Air Conditioners
The revenue share of air conditioner sales was
evaluated at during 2015, which has declined
from in 2010. Decline in sales for window ACs
has led to this decline in share which was
partially offset by surge in sales volume for
split ACs. Domestic production for ACs was
evaluated at million units in 2015 which has
increased from million units in 2010.
5Refrigerators Revenues share of refrigerator was
marked at during 2015 that has declined from
in 2010. Refrigerator market in India is led
by LG and Samsung followed by Whirlpool with a
market share of around during 2015. Leading
five major players in India refrigerators market
accounted for around market share. Improved
living standards, increase in number of nuclear
families, large untapped rural market, rapid
urbanization, environmental changes and surge in
income have driven the refrigerator sales in
India. Competition in India large appliances
market is highly intense. In additional to
traditional competitors such as Videocon,
Panasonic, Voltas and Whirlpool, there are
expanding foreign companies such as LG, Samsung
and IFB. India customer base is characterized by
large and sophisticated customers who always have
varied choices and demand competitive and
innovative products at economical prices. The
replacement demand in India is lower relative to
Chinese and Japanese economy.
6- Revenues for large appliances in India are
anticipated to increase at a CAGR of during
the period 2016-2020. With rising spend on
consumer discretionary goods and the development
of product technology, the demand for the diverse
consumer durable goods are growing.
Demonetization may have a short term quarterly
impact on the sales of large appliances but long
term outlook is positive for the market. With GST
constitutional amendment bill passed by the Rajya
Sabha followed by some state legislatures, the
government hopes that it would be able to
implement GST from April 2017. Favorable tax
environment, declining prices of LED components,
cheap labor availability and changing preferences
of the consumers for high-end products are some
of the driving factors of growth for the India
LED and OLED TV market. - Key Topics Covered in the Report
-
- India Large Appliances Market Genesis Current
Outlook - Logistics Handling for Large Appliances in India
- Export and Import Scenario of Large Appliances in
India
7Snapshot of Online Sales for Large Appliances in
India Government Initiatives in India Large
Appliances Market Trends and Developments in
India Large Appliances Market Competition
Scenario in India Large Appliances Market Market
Share of Major Players in India Large Appliances
Market, 2015 Competitive Landscape of Major
Players in India Large Appliances
Market Competitive Landscape for Emerging Players
in India Large Appliances Market India Large
Appliances Future Outlook and Projections,
2016-2020India Air Conditioner MarketIndia
Washing Machine IndustryIndia Refrigerator
Market SizeIndia Television MarketIndia Large
Appliances MarketTrends Development Large
AppliancesMarket Share Large Appliances
IndiaIndia Air Conditioner SalesWashing Machine
Revenue Statistics
8Refrigerator Market CompetitionTelevision Sales
Household IndiaResidential AC Market in
IndiaIndia Online Electronics Sales Online
Trends Large AppliancesHousehold Appliances
Market in IndiaDomestic Production AC in
IndiaExport Data Air Conditioner IndiaWashing
Machine Import IndiaImport Volume Washing
MachineExport Scenario Large ApplianceImport
Situation Refrigerator MarketCompetition Market
Share Large ApplianceSharp Profitability Sales
TelevisionMarket Share Daikin Air
ConditionerWhirlpool Competition in Washing
MachineLG Sales TelevisionSamsung Market Share
Large Appliance
9For more information about the publication, refer
to the link below https//www.kenresearch.com/co
nsumer-products-and-retail/consumer-electronics/in
dia-large-appliances-market/66043-95.html Related
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et/57225-95.html Contact UsKen ResearchAnkur
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