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Increase In Demand For Organic Food And Beverages In China: Ken Research

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Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. – PowerPoint PPT presentation

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Title: Increase In Demand For Organic Food And Beverages In China: Ken Research


1
Increase In Demand For Organic Food And Beverages
In China Ken Research
2
China is the world's fourth-largest country in
the world with largest population. Chinas
personal and environmental health gives a
significant suggestion and consequences than the
rest of the world. China is one of the world's
fastest-growing major economies and is considered
highly energy-intensive and inefficient.
Urbanization, increasing awareness about healthy
lifestyles among a growing middle and upper
class, and increase in consumer spending income
are main reasons for a broader increase in health
consciousness throughout China.
3
According to the market research report "Health
and Wellness in China", the National Health and
Family Planning Commission in China handles the
health needs of the Chinese population. The
recent health issues with domestically produced
and manufactured foods in China have left
mistrust and the government has contributed to
the increase in the health and wellness market in
addition to the stronger safety and regulatory
measures. There is a significant improvement in
health and the development of modern yet advanced
medical facilities. The major health concerns are
respiratory illnesses due to air pollution and
prevalent cigarette smoking practices obesity
rates have skyrocketed and the outbreak of
serious diseases in densely populated
metropolitan areas in recent years.
4
Despite all the health concerns, Chinese
population opts to lead healthier lifestyles. In
the last decade, it was observed that spending on
health and wellness has grown enormously.
Majority of the stores offer both natural and
organic foods and beverages because eating
healthy is beneficial for healthy lifestyle.
Beyond healthy eating, the Chinese incorporate
dietary and health supplements to maintain health
and the Dietary and health supplements market
growth has doubled. The dietary and health
supplements followed by the Chinese general
population are Vitamins/Minerals, Traditional
Chinese Medicine/OTC, Herbals/Botanicals,
Condition-Specific Supplements, Homeopathies and
Ayurvedics. The Traditional Chinese Medicine used
in an effort to maintain a healthy body include
various products such as herbs, liquids,
tinctures and others are commonly used regularly
as alternatives or in addition with modern
medicine.
5
There is a natural link between environment and
personal health, which have a direct impact on
the population well-being. Water qualities,
access to clean water, vehicular pollution and
air-pollution from power plants are the major
issues. Half the Chinese populations are
purchasing green/eco-friendly products, which are
a solution for both personal health and
environmental concerns. Health awareness in
consumers has demanded for healthy beverages that
can promote a healthier lifestyle. The healthy
beverages popularity has expanded all over the
nation and market is growing in leaps and bounds.
Suntory launched sugar free Oolong tea, and
Tianjin Huaqi launched Hawthorn fruit tea, and
Nong Fu Spring launched 17.5 in not from
concentrate 100 juice and the product is
renowned. The recent popularity of coconut water
and chia seeds are a part of the health and
wellness products amongst Chinese consumers.
6
Chinese population adapts a balanced approach to
managing wellness with mental health and good
eating habits. Western eating concept is limited
and exercising regularly is an essential part of
healthy lifestyle. Majority of the Chinese are
attracted to health and wellness packaged food
and beverages, with some consumers opting for
premium products such as organic rice and organic
milk. The busy lifestyle of Chinese population
has led to demand for the energy-boosting and
wellbeing benefits offered by health and
wellbeing products. Red Bull energy drink is an
example of energy-boosting product. Other
products such as biscuits that offer nutritious
ingredients such as calcium and iron are proving
popular in healthy products. The popular brands
in the Chinese health and wellness industry are
Jiaduobao and Yili. The health and wellness
products are available in supermarkets and
hypermarkets.
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To satisfy the demands of increasing Chinese
population, health and wellness manufacturers are
promoting new products that include Inner
Mongolia Yilis Yili Shuhua Milk aimed at the
elderly and Yili QQ Star Children Milk targeted
at children. Obesity is increasing in China and
consumers demand for healthier food and
beverages, such as reduced fat packaged food and
reduced sugar beverages. It was observed that
the speed at which the health and wellness sector
is developing, it is also important to focus on
the quality products from major competitors in
this growing market. The growth in sales of
health and wellness beverages set to slow down in
the future due to limited quantity and decreased
economic growth in China. This negative trend is
expected to contribute to the slowdown in health
and wellness beverages.
8
The health and wellness products in China are
expected to continue their growth in the coming
years with more nutritious foods and beverages
that consider Chinese consumers health as a
priority. Key Topics Covered in the
Report China Health and Wellness Market Research
Report China Health and Wellness Market
Size China Health and Wellness Industry China
Health and Wellness Industry Analysis China
Health and Wellness Import Volume China Health
and Wellness Export Volume China Health and
Wellness Market Future Outlook China Health and
Wellness Market Competition China Health and
Wellness Retail Market Health and Wellness
Beverages Market China
9
For further information, kindly
visit https//www.kenresearch.com/healthcare/gene
ral-healthcare/health-wellness-china/120720-91.htm
l Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
10
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