Business Letters - Sales Letter - Complaint Letter - Adjustment Letter - Order Letter - Collection Letter - Enquiry Letter - Persuading & Denial Letters - Quotation Letters - Interview Letter - Reference Letter

1
Business Letters - Sales Letter- Complaint
Letter- Adjustment Letter- Order Letter-
Collection Letter- Enquiry Letter- Persuading
Denial Letters- Quotation Letters- Interview
Letter- Reference Letter
2
Business LettersSignificance-assist in
sustaining business relationship-to convey
complex information-serve as permanent
record-to reach a large and geographically
diverse audience
3
Business LettersPurposes-to inform-to
congratulate-to enquire-to order-to requestto
collect dues-to complain-to make an
adjustment-to sale a product, service or scheme
4
Business LettersStructure-Heading-Date-Insi
de address-Salutation-Message-Complementary
close-signature block
5
Business LettersStructureAdditional
Elements-Addressee notation-Attention
line-Subject line-Reference initial-Enclosure
notation-Copy notation-Mailing
notation-Postscript
6
Business LettersLayout-Block layout
(everything left sided)-Modified block layout
(Writers address signature block on right
side, rest on left)-Semi-block layout (Writers
address signature block on right side, rest on
left and message having more margin on left)
-Simplified layout (omits salutation and
complementary close subject line in capital)
7
Business LettersLayout-Block layout
(everything left sided)-Modified block layout
(Writers address signature block on right
side, rest on left)-Semi-block layout (Writers
address signature block on right side, rest on
left and message having more margin on left)
-Simplified layout (omits salutation and
complementary close subject line in capital)
8
Business LettersPrinciples- You attitude-
Clear concise-Correct complete- Emphasize
positive-Courteous considerate-Attention-Inte
rest-Desire-Action