Title: 10 Reasons Not To Do Social Media Marketing
110 ReasonsNot To Do Social Media Marketing
- BY Opti Matrix Solution Web Design Company
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2- Everyone talks about being on social media
Facebook, Twitter and many companies believe in
what everybody says venture into these media
without strategy, without knowledge of them,
indeed, without even being convinced of their
effectiveness. - Therefore I wish to speak a few reasons to
consider before venturing into work in social
media marketing.
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31. Your business is not ready
- Not have a real product or service tested. You
have not updated or website in years. You have
goals and marketing objectives. Social media
should be to the end of this list, do not start
before you have clearly defined your market, your
product and marketing strategies.
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42. Looking for a short-term solution
- It abounds in SMEs, all want immediate results
and social media are not. For best results it
requires hard work, time and perseverance. Who
sells them immediate results the truth is that
they are cheating.
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53. Your boss does not believe in them
- Consultant as SMEs does not know how many times
Ive seen this, and the truth is that 80 of the
time it ends badly. If your boss is not aware and
convinced of the importance and relevance of the
media in their marketing strategy and brand, the
truth is that as much as you like and be good at
social media does not have the support necessary
to achieve results. Start by convincing your boss
before.
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64. Want to directly impact the ROI
- The reality is that it will impact, but not
necessarily directly. Social media, like personal
relationships require time and confidence.
Example I follow on Twitter and you go to one of
my post on my blog, you like and sign. They spend
two months and want to use a Facebook strategy
for your company, I want and start following me
on Facebook. Spend a month and you realize you
need assistance for your business youre ready
to buy. Getting to spend time shopping in which
we know virtually and confidence starts to grow.
The times differ depending on the brand, the
product, positioning, location. But the reality
is that the decision-making process and the
factors that influence the final decision can be
varied. You should not expect that only social
media are directly responsible for your ROI
unless your products are 100 online.
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75. Your employees do not believe in them
- Managing social media in a company involves the
active participation of them, either by providing
valuable content, creating online reputation or
simply assisting in the operation thereof, in one
or another way in any marketing strategy is
essential that your staff is agreed on what you
are doing. In many companies managers and
executives still think their support in these
media is a waste of your valuable time and your
bosss whim. If this is the case, before starting
convince your staff.
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86. Do not want to generate content
- If you do not like or do not have who generate
content articles, news, search, recommendations,
videos, pictures, etc The truth is that not to
get into social media because they are channels
to share content. Once you start it is fatal not
continue or worse that what you post is just
advertising your brand.
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97. Do not like change
- Forget! Social media is constantly changing all
the time, applications and platforms too. You
must learn to keep pace and stay updated
permanently. Yesterday was the coolest blogs,
video marketing is today and tomorrow is the
geolocation and mobile marketing. And in this
race you cannot go down without losing face.
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108. No time
- Its work in social media takes time and quality
time. Im not saying that it should be yours, but
if someone should be.
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119. You have no budget for social media
- There are many applications and platforms that
can simplificate work and have cost even lower.
Imagine that you deliver the best master builder
cement bricks and tool.
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1210. Do not want to give your experience
- This is so common, social media lead us to a
new way of thinking. Do you want to post on a
blog how to make a marketing plan?Many companies
still have this mentality, but the reality is
that if you share an important part of your
experience and knowledge (know-how) you will not
be sharing valuable content and you cannot show
people who you are and why they should hire you
or buy, do not you think?
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13-
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