Email Marketing - What Is It and Does It Work

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Email Marketing - What Is It and Does It Work?
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• Email marketing is an inexpensive way of ensuring
  that you are communicating with your client and
  keeping them interested and updated with your
  products.
• The benefits of email marketing make it a
  powerful tool for business owners.

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• Email marketing is a process of sending email
  messages to a specific or targeted group of
  consumers. Designed to
• Improve customer relationship
• Increase business profits
• In the simplest terms, email marketing is
  marketing strategy which involves
• Use of email messages
• Target specific groups of consumers

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• Your strategy should depend on the outcome you
  want to achieve, and you can use email marketing
  in a lot of ways like
• It can be used to send promotional emails
• Send email messages that are designed to improve
  your company's relationship with its customers
• Increase customer loyalty
• Placing advertisements and marketing content in
  various emails sent by people

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• Email marketing has been proven to be very
  successful, especially if you do it right.
• There are three types of email marketing
• direct email
• Retention email
• Advertising through the email messages

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• Email marketing is extremely promising however,
  you should be careful that the email you send
  will not be treated as spam or as unsolicited
  commercial email messages. Your email account or
  even your website can be shut down if you are
  accused of sending people spam messages.
• To prevent this
• Elicit permission from your recipients
• Signing up for newsletters on your website

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Email marketing is an effective and
inexpensive way of building better customer
relationships and increasing your profits. There
are many ways to do it, and if you do it the
right way, you will be able make use of the
advantages it brings.
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