6 Major Email Marketing Problems And Their Solutions

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6 Major Email Marketing Problems And Their
Solutions
By Alphasandesh.com
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Inception

• If you use email marketing to sell products or
  services, you will know that not all of the
  campaigns you run are going to work effectively
  and over and above you would have liked them as
  well.
• Generating leads is one more issue which can be
  difficult for any email marketing program. In
  fact, quality leads are very much essential for
  growth of a business, but generally how you
  handle these leads can noticeably improve how
  well your program works.

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Email problems and solutions

• Here is a guide which gives you five email
  marketing problems you might be having. Go
  through them all because after every problem you
  get an obvious solution.
• Not getting the essential click through open
  rates
• Your email campaign results are not validating
  the cost
• A large part of your list is inactive
• Getting problem with growing email list
• Your email timing is getting wrong

alphasandesh.com
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Not getting click through open rates

• If you are not getting essential click through
  open rates, then segmenting your email list is
  the best idea. There is a range of data around
  particular trigger words and character counts
  which can help you out with email open rates and
  click through rates. Subdividing your email list
  is a responsive, lovable method to bring the
  email click through rate and open rates you are
  craving for.

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Campaign results are not validating the cost

• If you are getting this problem with your
  campaign, then cut down your list so that you
  will only send to your most active customers.
  Alter your email copy from hard-sell to
  soft-sell, or inversely. Try to make your emails
  more social and check your results.

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A large part of your list inactive

•  If most of the subscribers of your list are
  inactive or not responding, then you should send
  out a simple text-only message that requests your
  customers for feedback.  You should use your
  website to attract people to go through or opt-in
  to your email list.

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Problem with growing email list

• You should insert an email opt in link to any
  campaigns that you are running. Team up with a
  different company to run a contest. Procure your
  most active customers to extend the word.

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Your email timing is getting wrong

• This relates to email frequency in some manner,
  but also in importance. If you deliver urgent
  emails in each single day, purchasers have a
  propensity to cover over the material. If, on the
  other hand, you give special offer once in a
  while and do not benefit from leads, you will
  generate lesser profits.

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Conclusion

• Thus, in this developing era of the internet we
  need to move ahead and reconsider how can we use
  email as an advertising and research tool.

alphasandesh.com
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• Our email marketing solutions help to create
  innovative direct email marketing campaigns.
• For more details look at www.alphasandesh.com

Alphasandesh
Email Marketing Beyond
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