Library Resources for MKT 368 International Marketing MKT 201G Global Dimensions of Marketing

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Library Resources forMKT 368 International
MarketingMKT 201G Global Dimensions of Marketing

• by
• Colleen Anderson, Business Economics
  LibrarianDouglas Judith Krupp Library
• canderso_at_bryant.eduFall 2009

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Needed Information Components

• Country Overview, Conditions, Risk
• Business Etiquette Protocol
• Export/Import Directories
• Business Trade Regulations and Legal
  Environment
• Industry/Market Data Reports
• International Trade Statistics
• Locating Articles with Proquest Business
  Databases and Business Source Premier

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Country Overview, Conditions, Risk

• Background Notes from the U.S. Department of
  Stateprovides an overview of the people,
  history, government, political conditions of each
  countrys economy.
• Country Reviews from CountryWatch(available
  through the Business Search Interface in Business
  Source Premier)provides separate reviews
  covering the political, economic, investment,
  social and environmental situations in each
  covered country.
• EIU ViewsWire in Proquest Business
  Databasessearch using the Advanced search tab.
  Select Location and type in your country name,
  and combine this with a Subject search on risk.
  Run your search to retrieve
• a country risk summary.
• GlobalEdge Country Insightsproduced by Michigan
  State University, this site provides extensive
  historical, economic and political information
  for more than 199 countries.

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Country Overview, Conditions, Risk

• International Trade Data Network (ITDN)
• click on country , select your country of
  interest from the drop down box and then click on
  List Reports. You will display ITA Country
  Commercial Guides containing business travel,
  economic trends/outlooks, trade regulations, and
  financing.
• The World Factbook
• contains information on the geography, people,
  government, economy, and communication
  transportation infrastructure for each country of
  the world. Includes the European Union.
• Countries of the World and their Leaders Yearbook
  information on the statesmen of each country
  along with the cultural, economic and political
  environment.

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Business Etiquette Protocol

• Executive Planet
• a guide to business culture and etiquette in 45
  countries.
• International Business Etiquette and Manners
• appearance, behavior, communications and
  resources on the protocol and culture of
  countries and regions of the world.

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Business Etiquette Protocol

• Kiss, Bow, or Shake Hands the Bestselling Guide
  to Doing Business in More than 60 Countries
• country background, business practices,
  protocol, and cultural orientation for each
  country.
• Kiss, Bow, or Shake Hands Asia How to Do
  Business in 12 Asian Countries
• Kiss, Bow, or Shake Hands Latin America How to
  Do Business in 18 Latin Countries
• Kiss, Bow, or Shake Hands Europe How to Do
  Business in 25 European Countries

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Export/Import Directories

• The International Trade Data Network (ITDN)
• trade contacts and an Internet Directory are
  available under the Trade Related Directories
  category.
• International Trade Resource Directory (from
  the Rhode Island Economic Development
  Corporation)
• a comprehensive listing of international
  trade resources available to the Rhode Island
  community.
• Directory of United States Importers
• provides a geographical listing of U.S.
  importers, an alphabetical listing of imported
  products, and information on U.S. Customs
  Regulations.
• Directory of United States Exporters
• provides a geographical listing of U.S.
  exporters.

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Business Trade Regulations and Legal
Environment

• Export Licenses, Standards and Legal
  Considerations from Export.goveverything you
  need to know to understand the regulations and
  legal requirements surrounding your product.
  Includes online training and FAQ links.
• Exporters Encyclopedia
• arranged by country, this publication provides
  detailed information on trade regulations
  governing trade with the country. Also, key
  contacts.
• Martindale-Hubbell International Law Digest
• (ask at Reference Desk for viewing of CD-ROM)
• arranged by country, each entry contains a
  business regulation and commerce section and a
  foreign trade and commerce section.

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Industry/Market Data Reports

• European Marketing Data Statistics
• statistical information on the countries of
  western eastern Europe. Data coverage includes
  many long-term time series which can be used for
  forecasting. Examples of tables include
  consumer expenditures and consumer market sizes.
• International Marketing Data Statistics
• similar in content to the European Marketing
  Data Statistics, but coverage includes the
  countries of the Americas, Asia, Africa and
  Oceania.
• International Trade Data Network (ITDN)
• under the Opportunities header, select Best
  Market to access Best Market Reports. These
  reports provide users with the best country
  markets for their particular product.
• Export.gov Industry Market Research Reports
• look under Find Opportunities on the left menu
  to click on and access industry and market
  research reports.

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International Trade Statistics

• Country and Product Trade Data
• U.S. Census. Foreign Trade Statistics.
• includes Trade in Goods by Country with
  exports, imports and trade balance by country
  with monthly totals 1985-present.
• TradStats Express
• click on National Trade Data to access Product
  Profiles of U.S. Merchandise Trade with a
  Selected Market or Global Patterns of U.S.
  Merchandise Trade.
• Economic Report of the President
• tables B-103 through B-112 contain
  International Statistics.
• Country Information. International Monetary Fund.
• IMF reports and publications on the economic
  and financial status of countries around the
  world. Select your country to view reports.
• See also World Economic Outlook (2009)

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International Trade Statistics

• Statistical Abstract of the United States 2009
• see Foreign Commerce and Aid link.
• Country Statistical Information. The World Bank.
• select a country to locate population
  household data. This site also contains a link
  to the countrys statistical bureau.

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Locating Articles on Countries Using Proquest
Select location
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Locating Articles on Countries Using Business
Source Premier
Select Geographic Location
Select a geographic location
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  Librarian [phone]IM a Librarian
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• Consult with a Librarian Set up a meeting with
  Colleen Anderson, the business economics
  librarian at canderso_at_bryant.edu For more
  information, see the International Marketing
  Subject Guide