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MKT 571 Week 2 Quiz Assignment
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  • 1. Which of the following would consumers
    associate closely with a brand?
  • Brand attitudes
  • Points-of-difference
  • Customer focuses
  • Points of reference
  •  
  • 2. What is the second stage of the consumer
    buying process?
  • Information search
  • Buyer satisfaction
  • Purchase decision
  • Evaluation of alternatives
  •  
  • Find the quiz answers here MKT 571 Week 2 Quiz
  •  
  • 3. Which of the following is known as the process
    of creating a segment storyboard to test the
    attractiveness of each segment?
  • Segment attractiveness
  • Segment acid test
  • Needs-based segmentation
  • Marketing-mix strategy

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  • 4. Which other dimension is the VALS
    classification system based on besides consumer
    motivation?
  • Consumer retention
  • Consumer resources
  • Consumer support
  • Consumer beliefs
  •  
  • Download Complete Answers MKT 571 Complete Quiz
  •  
  • 5. Which of the following is used to determine a
    competitive frame of reference for brands to
    compete against other brands due to their
    closeness as substitutes?
  • Market membership
  • Industry membership
  • Category membership
  • Product membership
  •  
  • 6. When searching for a supplier, which of the
    following provides the broadest reach of possible
    suppliers in todays competitive market
    environment?
  • Standard Poors
  • Trade directories
  • Internet
  • Business associates

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  • 7. Which of the following do brand mantras
    attempt to define?
  • Brand identity
  • Points of difference to other brands
  • Similarity to other brands
  • Brand equity
  •  
  • 8. Which of the following is a tool a company
    uses to position its brands attributes in the
    minds of those in the organization?
  • Brand perceptual analysis
  • Brand positioning bulls eye
  • Competitive analysis
  • Industry analysis
  •  
  • Complete Answers here MKT 571 Week 3 Quiz
  •  
  • 9. In behavioral segmentation, a product or
    service is grouped by which other dimension
    besides knowledge of, attitude toward, and use
    of?
  • Dimension to
  • Relationship to
  • Response to
  • Value to

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  • 10. Which market is known as the invisible market
    segment?
  • Asian American
  • Hispanic American
  • African American
  • Caucasian American
  •  
  • 11. What other dimension helps market segments be
    measurable, substantial, accessible, and
    differentiable?
  • Actionable
  • Reasonable
  • Obtainable
  • Functional
  •  
  • Complete paper here MKT 571 Week 4 Quiz
  •  
  • 12. How many primary groups does VALS classify
    U.S. adults into based on personality traits and
    key demographics?
  • Seven
  • Nine
  • Eight
  • Two

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  • 13. Which term describes the diverse needs of
    many ethnic market segments?
  • Multidiversity marketing
  • Multifaceted marketing
  • Mass marketing
  • Multicultural marketing
  •  
  • 14. When purchasing, in which state does the
    consumer set a minimum acceptable cutoff level
    for each attribute and then makes a buying
    decision?
  • Elimination-by-aspects heuristic
  • Conjunctive heuristic
  • Lexicographic heuristic
  • Indirect heuristic
  •  
  • Click here and download MKT 571 Week 5 Quiz
  •  
  • 15. Which of the following tools do marketers use
    to visually illustrate how consumers view
    products or services on multivariables?
  • Brand cannibalizations
  • Brand extensions
  • Perceptual mapping
  • Point-of-difference

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  • 16. Which other factor does an organizations
    marketing strategy focus on segmentation,
    targeting, and
  • positioning
  • perceptual mapping
  • positive marketing
  • possession
  •  
  • 17. Which of the following is known in marketing
    as attributes of a product or service that may
    not be unique to the product or service?
  • Brand reference
  • Points-of-difference
  • Points-of-parity
  • Points-of-reference
  •  
  • Want help? Click to download MKT 571 Week 6 Quiz
  •  
  • 18. Which other criteria helps make up the three
    criteria for a successful brand mantra inspire,
    simplify, and
  • inflate
  • communicate
  • infuse
  • create

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  • 19. Which of the following marketing strategies
    does not concentrate on recognizing differences
    in customers needs in the organization?
  • Direct
  • Undifferentiated
  • Niche
  • Concentrated
  •  
  • 20. Which group is experiencing the fastest
    population growth today?
  • African Americans
  • Asian Americans
  • Caucasian Americans
  • Hispanic Americans
  •  
  • Final Exam Answers just a click away MKT 571 Week
    6 Final Exam
  •  
  • 21. Which of the following do marketers use to
    give consumers a special reason for them to
    purchase a product or service?
  • Product demand
  • Consumer response
  • Value proposition
  • Value-added product

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topics in the class are as follows       MKT 571
Week 1 Quiz MKT 571 Week 3 Quiz MKT 571 Week 4
Quiz MKT 571 Week 5 Quiz MKT 571 Week 6 Quiz MKT
571 Week 6 Final Exam         Want to check other
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