MCommerce

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M-Commerce

• Current Topics

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Definition of Mobile Commerce

• Mobile commerce is envisioned as a new form of
  commerce transacted on a variety of devices such
  as cellular phones, personal digital assistants
  (PDAs), intelligent information appliances and
  automobile

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Potential Scenarios in Wireless Commerce
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A killer Cocktail of Mobile Applications
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Number of Cell Phone Subscribers Worldwide
Millions
Source www.gsmworld.com
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World Cellular Subscribers by Region
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Mobile data Applications in Europe in 2002
Source OVUM
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A Primer on the Wireless Internet

• From Voice
• Data

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Four Components of the Wireless Data Industry

• Devices
• Network infrastructures
• Types of wireless access
• Specialized content

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1. Devices

• PDAs
• Smart phones
• Hand held computers
• Two-way pagers
• Automobile applications I.e. telematics
• Wireless modems

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2. Network Infrastructures

• Global Systems for Mobile (GSM) Communications
• Cellular Digital Packet Data (CDPD)
• CDMA (code division multiple access)

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3. Types of wireless access

• Full User Mobility
• Portable Wireless Data
• Fixed Wireless Data
• In-building Wireless

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Characteristics of M-commerce

• Ubiquity
• Convenience
• Localization
• Instant connectivity
• Personalization
• Time sensitivity

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Differences in the User Experience

• Less browsing and more searching
• Fewer site visits
• One company to own entire experience
• Focus is on information rather than transactions

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A few more differences
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Barriers to Adoption of M-Commerce

• Slow connection speeds
• Limited number of cellular phones with browser
  capability

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Key Wireless Applications

• Short Message Service (SMS)
• 802.11 or Wi-Fi
• Bluetooth
• DoCoMo
• Mobile Email
• Mobile Trading

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Winning Business Models in M-Commerce

• Commerce may not be the dominant model
• Enterprising applications will be successful
• Advertising may not produce desired revenue